Social media moves quickly. The rising dominance of Instagram still lives in recent memory, yet younger demographics are now migrating en masse to the short-form video sharing platform TikTok – which, at over 500 million daily users, rivals Instagram in popularity. More importantly for public agencies,...
Read More
At Tripepi Smith, we know it's hard to stay up to speed on social media platforms when they constantly change. Just a few years ago, ephemeral "Stories" content, live video streaming and automated message replies were all considered "cutting edge." Now, if you're not using...
Read More
Here is some guidance on how you can use social media to its fullest potential....
Read More
With so many social media platforms out there, it can be difficult to discern which ones are best for reaching residents and business owners within your city....
Read More
Here is what you need to know about Twitter Promote Mode, Twitter's automatic $99/month ad service....
Read More
Director Jon Barilone recently completed "Twitter Flight School," a multi-course training program on Twitter's advertising products....
Read More
Read on to learn how verified Twitter & Facebook accounts can help your city leverage its status as a trusted resource, especially during crises....
Read More
Tripepi Smith president, Ryder Todd Smith, presented at MMASC's Summer Session at USC....
Read More
While fads come and go on the Internet as fast as a cupcakes disappear at a five-year-old's birthday party, the claim that Flipboard is redesigning the internet caught our attention. We've investigated a bit and here's what we found....
Read More
Tripepi Smith has released its fourth edition of the Orange County City Internet Strategy Analysis report. The report reviews city Internet strategies for all 34 cities in Orange County. It provides guidance to public information officers on how to improve their city's communications and...
Read More
Tripepi Smith associate Jon Barilone presented at the San Gabriel Valley Economic Partnership Conference on February 16, 2012. These are the resources he highlighted for his presentation....
Read More
In order to comprehend the fast-paced changes delivered by technology, I try to find analogies to the technologies. Fortunately, I have watched a lot of Star Trek in my life...
Read More