Our Team

Ryder has over 25 years of experience in government relations, technology and marketing. As president, he leads Tripepi Smith and is the ultimate project owner of its clients, which span over 200 public, private and non-profit agencies. Ryder is also the creator of the City Internet Strategies Study, publisher of PublicCEO and the Civic Business Journal and a frequent speaker on the local government circuit. Additionally, his insights have been published by industry-leading publications, such as Western City Magazine and Public Management Magazine, and local government professional organizations, such as the California City Management Foundation and Municipal Management Association of Northern California have recognized and awarded his support as a longtime partner.

Before Tripepi Smith, Ryder served as a senior vice president of operations and chief information officer for a software-as-a-service startup in the financial services sector. Prior to that, he was the technology manager for a regional staffing firm.

Ryder is a former planning commissioner for the City of Tustin. He resides in Ladera Ranch with his wife, daughter (who is currently away at college) and dog.

Fun fact: Ryder is the son of a commercial fisherman and spent several summers in Alaska working on the boat with his father. Thousands of halibut gave their lives to pay for a collection of Legos, Ryder’s first car and his college education.

Nicole has over twenty-five years of experience in accounting and financial analysis, human resources and marketing. In 2002, she co-founded Tripepi Smith and has helped build it into a statewide public affairs firm with over one hundred public agencies, as well as private and non-profit clients.

Prior to launching Tripepi Smith, Nicole worked in PriceWaterhouseCoopers’ Business Assurance group, where she focused primarily on real estate and benefit plan audits. She later served as the Assistant Corporate Controller and Senior Financial Analyst for a publicly-traded homebuilder located in Orange County, and then worked for multiple clients in the real estate and services industries as an independent accountant. She now serves as the CFO and Director of HR for Tripepi Smith.

Nicole’s alma mater is Claremont McKenna College, where she graduated cum laude with a degree in Economics-Accounting.

Nicole previously served on the board of the VISTA Irvine Chapter of National Charity League. She is a resident of Ladera Ranch, CA. She enjoys reading, working out and cooking.

Nicole is a certified Hootsuite Social Marketing Professional.

Fun Fact: Nicole grew up in local government–her father was a California city manager.

With more than 25 years of experience in nonprofit advancement, Katherine is an award-winning writer and creative director whose work with municipal and higher education clients has earned accolades from the California Association of Public Information Officers, the Council for the Advancement and Support of Education and the College Fraternity Editors Association. Her proficiencies include strategic planning, executive messaging, content development, proofreading and copyediting.

Katherine joined the Tripepi Smith team in November 2016.  Her clients include The California Choice Energy Authority, California Joint Powers Insurance Authority, Clean Energy Alliance, Energy for Palmdale’s Independent Choice, Pico Rivera Innovative Municipal Energy, Pomona Choice Energy, Renne Public Law Group, the Blind Children’s Center and the Inland Valley Humane Society.

During her tenure with Tripepi Smith, Katherine has completed professional development programming including credentials for Accreditation in Public Affairs (APR); Social Marketing Certification from Hootsuite; the Local Leaders Academy at the University of Southern California Sol Price School of Public Policy; Microsoft Excel from Beginner to Advanced through Udemy; Public Relations Media Monitoring, Customer Reporting, Social Media Marketing Industry Expertise, Foundations and Advanced Boolean training, Foundations and Advanced Social Listening with Explore through Meltwater; and a J. Lindsey Wolf Certificate from CAPIO. She holds a bachelor of arts degree in English from Denison University, where she studied literature and writing, as well as organizational and interpersonal communication.

Jennifer Nentwig is a talented, well-rounded communications professional and project manager with more than 17 years of experience serving government organizations. She has built and implemented programs in strategic communications, media relations, internal communication, community relations and social media. Her skills include website and social media management, development of content including articles, speeches, talking points and FAQs, as well as event planning and implementation.

Jen’s clients include the City of Orange, City of Livermore, City of Lancaster, City of Calabasas and Frescno Council of Governments.  Jen earned a bachelor’s of arts degree in political science from the University of Notre Dame and a master’s of science degree in global leadership from the University of San Diego.

She is a Hootsuite Social Marketing Professional, is Facebook Blueprint certified, and has her Accreditation in Public Relations from the Public Relations Society of America (PRSA).

Jennifer brings over 20 years of experience in the public sector working for local government and public utilities. Jennifer quickly ingrained herself in the Texas community by serving as Adjunct Faculty at Tarrant County College where she teaches Public Speaking. She also Chairs the Communication Committee for her local PTA, and joined the Board for Keller Education Foundation. Prior to joining Tripepi Smith, Jennifer spent 18 years with Southern California Gas Company (SoCalGas) in a variety of roles. As Public Affairs Manager, she was responsible for representing the company to many Orange County cities by maintaining government and community relations. She served on several Chamber of Commerce boards and as President for the Coastline Community College Foundation. She played an advisory role on the Asian Business Association of Orange County and the Groundwater Replenishment Program. Jennifer also managed a staff promoting energy efficiency solutions to local governments in her role as Public Sector Programs and Partnerships Supervisor before promoting to Public Policy Manager where she provided policy direction and strategy.

Jennifer garnered her initial city government experience with the City of Anaheim and the City of Pasadena. She managed public relations efforts for the Anaheim/Orange County Visitor and Convention Bureau (now Visit Anaheim) during a $4.2 billion renovation of the Anaheim resort. She also served as Marketing and Communications Manager for an international economic development firm that promoted the Alsace region of France.

Jennifer earned both a Bachelor’s Degree in Political Science and a Master’s Degree in Communication from San Diego State University where she also taught public speaking.

Cameron Grimm is a seasoned communications strategist with more than 15 years of experience helping public agencies inform, engage and build trust with their communities. As a Principal at Tripepi Smith and an Accredited in Public Relations (APR) professional, she leads communication strategies for a diverse client portfolio, overseeing crisis response initiatives, community outreach, digital content and video production.

Cameron also leads Tripepi Smith’s video production division, directing the creation of compelling visual content that simplifies complex issues and drives community engagement. Her strategic leadership has helped cities grow digital audiences, pass ballot measures and strengthen public trust, earning top marks in resident satisfaction surveys and city council feedback.

She holds certifications in social media marketing, email strategy and advanced crisis communications (PRSA), and her video work has earned a CAPIO EPIC Award. Cameron brings a collaborative, client-focused approach to every engagement, advising agency leadership on messaging strategy, overseeing project execution and delivering creative solutions tailored to organizational goals.

Kevin Bostwick is an experienced Creative Director and brand designer. He partners with stakeholders to reflect powerful ideas visually, distilling unexpected brand stories from challenging content and designing media for engagement, understanding and absorption. He directs and executes for digital, interactive and print mediums…delivering across a blend of channels, particularly for learning, data-display and presentation. His work for major clients has included digital tools, logos, presentation, interactive learning, advertising and print design. He navigates the whole ecosystem, working with high-powered stakeholders to shape concepts, UX, branding, strategy, writing, asset management, information architecture, and infographics. Kevin’s client work includes City of Aliso Viejo, City of Cupertino, Pivot Charter Schools, California Joint Powers Insurance Authority and Renne Public Law Group.

Christine brings over 20 years of experience in the public sector, providing exceptional service to local government. Prior to joining Tripepi Smith, Christine was the Assistant City Manager for the City of Livermore. She worked for Livermore for 21 years, serving in the City Manager’s Office for seven years and as a planner in the Community Development Department for 14 years. Christine is a courageous, solutions-oriented servant leader. She has strong political acumen and a positive, can-do work ethic. In her role as Assistant City Manager, she established and oversaw the city’s communications and emergency management programs, created and implemented the city’s first-ever five-year strategic plan and served as liaison on council subcommittees, including a complex, controversial equity and inclusion subcommittee with elected officials and community members. She was also responsible for the city’s legislative platform and represented the city as a member of the Tri-Valley City Council legislative coalition. Christine built successful relationships in the region and served as chair of the Alameda County City Managers Association. In her role as a senior planner, she spearheaded the city’s first comprehensive zoning code rewrite which resulted in an award-winning development code including form-based transect districts specifically created to protect the historical downtown area. She also led complex annexations and large-scale development projects. In her role as a planner, she also served as president of the city’s largest bargaining unit helping to bring transparency and effective communication from the executive team to the unit of line-staff employees. Christine is also a graduate of the ICMA High Performance Leadership Academy where she honed her leadership skills in organizational development and change management, negotiation and collaboration, and effective communication.

Melanie is a talented professional with a diverse skill set in graphic design, WordPress website design and development and project management. With a keen eye for aesthetics and graphic design, she creates visually captivating designs that capture a client’s vision. Her proficiency in web design, complemented by a deep understanding of HTML, CSS and industry trends, allows her to craft great websites that engage audiences. As a skilled project manager, she ensures seamless execution from start to finish, while her expertise in account management enables her to meet client expectations and build strong partnerships. Her versatile skill set and dedication to client success with efficient project execution provide exceptional results and client satisfaction.

Her clients include City of Tracy, City of Daly City, City of Palmdale, Santa Clara County Fire Department, CALED, Rowland Water District, and Placer Mosquito Vector Control District.

Melanie is a certified Hootsuite Social Marketing Professional and Constant Contact Certified Solutions Provider and has completed the University of Southern California Executive Education Forum for Local Leaders and the University of California, Irvine Public Policy Making Academy II.

Sara Madsen has a skill set that is simultaneously wide and deep, ranging from graphic design to website development to project management; she is one of Tripepi Smith’s most trusted “Swiss Army knives.” With a formal education in marketing and environmental sustainability from San Diego State University, Sara brings technical prowess and creative savvy to the clients she serves. Her work as a Director includes providing key account management support and project leadership, while concurrently delivering on a variety of creative projects.

Her clients include the cities of Bellflower, Laguna Beach, Lomita, Paramount and Yorba Linda, as well as the California Choice Energy Authority, Clean Energy Alliance, California Community Choice Association, Lancaster Energy and Pomona Choice Energy.

Sara is certified as a Google Analytics, Constant Contact Certified Solutions Provider and Hootsuite Social Marketing Professional. She has also completed the Public Policy Making Academy II at the University of California, Irvine and the Executive Education Forum for Local Leaders at the University of Southern California.

Sydni Overly is a strong project manager with a background in public policy and local government. After studying sociology at Boston University, she went on to receive her master’s degree in public administration from California State University, Long Beach. Sydni further developed her leadership skills at the City of Gardena, where she supported several municipal departments and gained extensive experience in intergovernmental relations, emergency management, community outreach and content creation. As a Director for Tripepi Smith, Sydni manages a wide range of projects and provides strategic direction for staff to execute. In addition to her client work, Sydni is the firm’s Sprout Social expert and helps optimize social media management practices. She is also the product manager of Local Information Network of Knowledge (LINK), a community forum for California public agencies to find and share key resources and knowledge.

Sydni’s clients include the City of Alameda, City of Malibu, City of Renton, City of Richland, City of Santa Paula, City of San Luis Obispo, City of Vacaville and HSITAG. 

Sydni is a certified Hootsuite Social Marketing Professional. She also specializes in crisis communications and completed FEMA’s Professional Development Series and Public Relations Society of America (PRSA) Crisis Communication Certificate Program.

Allison Molnar brings a strong background in human resources and recruiting with extensive experience in the restaurant and pharmaceutical manufacturing industries. Throughout Allison’s career, she has supported employees across the United States and among all levels. She has spearheaded corporate projects, such as revamping the performance appraisal process and developing appraisal forms. Allison has also filled a variety of positions including Director/Manager-level positions, Engineering/Scientific positions and hourly positions. She enjoys developing working relationships and supporting business needs.

Kjerstin is a Senior Graphic Designer with Tripepi Smith. After studying Business Administration at both the Ecole Supérieure Libre Des Sciences Commerciales Appliquéesis in Paris and Concordia University in Irvine, Kjerstin went on to receive her Advanced Production Certificate in Graphic Design from Golden West College in Huntington Beach. She began working as a freelance graphic designer in 2012 and joined the Tripepi Smith staff in 2015.

Kjerstin has advanced knowledge of various creative platforms including Adobe Illustrator, Adobe Photoshop and Adobe InDesign. Kjerstin has experience leading an array of creative projects including layout, graphic design, illustration, photography and creative concept development. Her client work includes: City of La Cañada Flintridge, City of Culver City, City of Walnut, City of Cupertino, City of Saratoga, City of Livermore, California Joint Powers Insurance Authority and Costa Mesa Sanitary District.

Kjerstin is a certified Hootsuite Social Marketing Professional. She also completed the University of Southern California Executive Education Forum for Local Leaders and the University of California, Irvine Public Policy Making Academy.

Sean is a Senior Graphic Designer and brings a diverse set of skills and experience to the creative team. His expertise includes graphic design in print and digital mediums, branding, art direction, illustration, product development, project management and marketing. Sean has worked with a wide range of clients and stakeholders in a variety of industries throughout his career, from television to fashion to local government agencies. He graduated in 2011 from the University of Oregon with a Bachelor of Science in Product Design, and continues to bear his Duck colors with his team at Tripepi Smith.

Kaitlyn Wu is a seasoned outreach professional with a decade of experience in communications and marketing. Throughout her career, Kaitlyn has spearheaded content strategy and copywriting for newsletters, annual reports, websites, social media, op eds and more. In addition, she has managed water education programs and workforce development initiatives for K-12 students and beyond. Through strategic communication efforts, Kaitlyn helps organizations educate stakeholders and produce positive change within their communities.

Kaitlyn graduated summa cum laude from California Baptist University with a bachelor’s degree in public relations and psychology. She is a certified Hootsuite Social Marketing Professional and holds the J. Lindsey Wolf Certificate in Communications from the California Association of Public Information Officials (CAPIO). In addition, she has completed CAPIO’s Emergency Communications Academy, hosted in partnership with CalOES. 

Her clients have included the cities of Azusa, American Canyon, Costa Mesa, Jurupa Valley, Menifee, Morgan Hill, Napa, Orinda, Pico Rivera and South Gate, along with the Town of Yountville, Costa Mesa Sanitary District, Del Paso Manor Water District, Galt Arno Cemetery District and Santa Clarita Valley Water District.

Devyn is a detail-oriented and results-driven communicator, who is committed to understanding an organization’s mission and values to craft key messaging that aligns with organizational objectives. She graduated from Cal Baptist University with a Master of Arts in Strategic Communication and from Northern Arizona University with a Bachelor of Science in Strategic Communication. Equipped with a strategic communication mindset, Devyn brings comprehensive experience in developing engaging content for traditional and social media within the local government sector. She began her career in local government with the City of Flagstaff, and continued to strengthen her skillset with the City of Fontana and City of Jurupa Valley. Devyn is recognized as a go-to resource for social media trends, website management, and creative brainstorming techniques, instrumental in fostering effective communication and engagement through successful campaigns and outreach events.

She is certified in Crisis Communication through the Public Relations Society of America (PRSA) and Social Media Marketing through Hootsuite. Her clients include the City of Cupertino, City of Pleasanton, City of San Fernando, City of Palmdale, Culver City Transportation Department, Jurupa Community Services District, and Harlingen Waterworks Systems.

Sienna Boyd is a strong people and project manager with a background in sales and customer experience. After studying political science at California Baptist University, she went on to enter the marketing and communications space, constantly shattering sales and retention records. Sienna believes that solid storytelling is the key to an empathetic communication ethos. She has over a decade of team building and interpersonal communication experience and is passionate about strategies individualized to context, need and community. As a Senior Business Analyst for Tripepi Smith, Sienna manages a wide range of projects, continues to produce quality content, provides communication insights and develops outreach strategies for clients.

Her clients have included the City of Palmdale, the City of Menifee, Fresno Council of Governments, Costa Mesa Sanitary District, and the City of Westlake Village.

Kaetlyn Hernandez has grown with Tripepi Smith as an intern, Junior Business Analyst, Business Analyst and, now, Senior Business Analyst. In all these roles, Kaetlyn has proven her expertise in event planning, project management, social media management and communications campaign planning and execution. She particularly specializes in conference and partnership management, connecting both Tripepi Smith and several private agencies with the local government community. 

Kaetlyn flexes her skills with the City of Culver City, City of Indian Wells, California Joint Powers Insurance Authority, California Contract Cities Association, CHEERS and ConSol, Climatec, Municipal Management Association of Northern California, Municipal Management Association of Southern California and National Demographics Corporation.She also serves as the marketing supervisor for Tripepi Smith.

Kaetlyn is a certified Hootsuite Social Marketing and Sprout Social Professional, Constant Contact Partner and has completed the following Udemy courses: ‘Ninja Writing: The Four Levels of Writing Mastery’, ‘Writing with Flair: How to Become an Exceptional Writer’, ‘The Complete Graphic Design Theory for Beginners’ and ‘Writing Tools Hacks.’ In addition, Kaetlyn has completed the Coro Southern California Women in Leadership Program

Melanie Moore, a Bay Area native, brings experience in financial research and marketing, complemented by her bachelor’s degree in economics from Claremont McKenna. She started as a Junior Business Analyst, quickly advanced to a Business Analyst in 2022 and promoted to Senior Business Analyst in 2024. Since joining the team, Melanie has played a pivotal role in managing clients, crafting compelling narratives and actively engaging with communities to fulfill unique client needs. At the core of Melanie’s expertise lies her ability to develop innovative communication strategies and create targeted content. Notably, Melanie is also a member of the Tripepi Smith Cloud Webmaster team, contributing her skills to elevate online experiences.

Melanie has certifications for Hootsuite Social Marketing Professional and Sprout Social Specialist. Additionally, Melanie has a specialty in Prop 218 processes, communications assessments and AI strategy.

 Her clients include the City of Burlingame, City of Hercules, City of Livermore, City of Los Altos, City of Menlo Park, City of Mountain View, City of Salinas, City of Sunnyvale, City of Suisun City, City of Pacifica, City of Vacaville, Town of Discovery Bay, Town of Los Altos Hills, Livermore Pleasanton Fire Department, Livermore Area Recreation and Parks District, and the Vallejo Police Department.

Kylie Sun brings a diverse skillset to the team from her experience in several industries, such as litigation services, academic administration and music marketing. She graduated from Biola University with a Bachelor of Science in Business Administration with a concentration in Business Management. She has a strong background in social media strategy, website development, writing and scheduling and high-volume operations.

Kylie is a certified Hootsuite Social Marketing Professional. She works closely with clients on
communications related to municipal district formation and Senate Bill 1383. She also takes lead on recruitments for Tripepi Smith Talent Solutions. Her clients include the City of Laguna Beach, City of Needles, City of Berkeley, HSITAG, City of Rancho Cucamonga, City of Palos Verdes Estates, City of La Cañada Flintridge, City of Bellflower and City of Ojai.

Peter Johnson brings nearly a decade of media experience to the Tripepi Smith team and expertise in writing, community relations, and local government policy. Prior to joining Tripepi Smith, he spent five years as the assistant editor of a San Luis Obispo County newspaper, honing his skills in communicating the ongoings of local government and politics to the public through his award-winning journalism. Peter possesses a diverse skillset which he deploys creatively with a strong drive to produce quality and impactful results for clients. He graduated from Stanford University with a Bachelor of Arts in Communication.

Peter is certified in Hootsuite Social Marketing.

Dana Sovinec is a public affairs and communications professional with focused expertise in local government. Prior to joining Tripepi Smith, Dana served as Public Information Officer to Stockton Mayor, Kevin Lincoln. In this role, she managed all written and visual communications, media relations and crisis communications in support and on behalf of the mayor. She is most proud of the role she played in forming community partnerships and strategically increasing civic engagement through organic social media content, newsletters, citywide events, ad-hoc committees and earned media. She graduated from Sacramento State University in 2008 with a Bachelor of Arts in Government and a minor in Sociology. After college, she gained foundational government experience working for Governor’s Schwarzenegger and Brown and then continued her passion for serving the public in her role as Creative Productions Coordinator at a local church, putting to use her creative design, event planning and leadership skills.

Dana is certified in Emergency Response Planning and Communications, Hootsuite Social Marketing, Sprout Social.

Brandon brings nearly two decades of experience in broadcast journalism to the Tripepi Smith team with a strong background in communications, strategy and public relations. He graduated from University of Missouri with a Bachelor of Journalism. Brandon developed his skills in public relations, copywriting, crisis communication, strategic planning, brand and social media management through his work as an Emmy Award-winning multimedia journalist and national investigative journalist. Brandon holds certificates in Public Information Officer Awareness and Social Media in Emergency Management. He serves as account manager across several clients overseeing strategy, budget, and execution of communication initiatives.

Barbara Beran is a dynamic and results-driven public relations professional with more than a decade of experience in executing tailored communications strategies. She has a background in media relations, crisis management and event planning across nonprofit, water, transportation, government and healthcare sectors. She graduated from San Diego State University with a Bachelor of Arts in Journalism and Media Studies. She has a proven track record in building brand awareness, strategic partnerships and managing high-profile client accounts. She is passionate about effective communication and dedicated to making a positive impact.

Cailyn Thompson brings a strong work ethic and open-minded dynamic to the Tripepi Smith team with a background in recreation, collegiate athletics and event management. She graduated from St. John’s University (SJU) with a master’s degree in business administration, strategic management and a bachelor’s of science degree in sport management with a minor in business administration. She developed her skills in leadership, organization and event management during her time at SJU with on-campus internships, the graduate assistantship program and summer employment with the City of Cypress Recreation.

Cailyn is certified in Meta Blueprint (Digital Marketing Associate, Media Planning Professional, Media Buying Professional and Creative Strategy Professional), Hootsuite Social Marketing and Sprout Social. Her client list includes the California Joint Powers Insurance Authority, City of Tracy, City of La Cañada Flintridge, City of Tracy, City of Calabasas, Galt Arno Cemetery District, Fair Housing Foundation, City of Yorba Linda and City of Vallejo.

Valerie Nevarez is a strategic and detail-oriented professional with a strong background in public relations and social media management. Passionate about delivering meaningful results, she brings a client-focused approach to every project she takes on. She graduated from California Baptist University with a Bachelor of Arts in Public Relations in 2019 and a Master in Business Administration in 2020.

Valerie strengthened her skills during her time at Loma Linda University Health, where she was responsible for content development, strategic writing and project management. She has a collaborative spirit and the ability to translate client needs into compelling campaigns.

Valerie holds a Certificate in Principles of Public Relations and a Professional Certificate in Public Engagement For Local Government from the Davenport Institute at the Pepperdine School of Public Policy.

Abby Romano brings a strong writing background to the Tripepi Smith team with experience in journalism and leadership in the higher education setting. She graduated from California Baptist University with a B.A. in Public Relations (concentration in International Public Relations) and a B.A. in Spanish. Abby was very active in CBU’s journalism program as a student. She was the Managing Editor of the award-winning Banner Newspaper and managed a staff of over 40 photographers, writers and designers. She later returned to the program as staff and oversaw the five student publications and their socials as the Assistant Director of Lancer Media Group – Student Publications. She has internship experience working in International Communications for Steiger International – a global non-profit organization and has enjoyed studying abroad in Granada, Spain and service projects working with refugees and teaching English in Poland and England. 

As a Business Analyst with Tripepi Smith, Abby assists with local government and private sector agencies in carrying out their messages with impact. 

Abby is certified in Hootsuite Social Marketing, Digital Advertising (Hubspot Academy), Sprout Social and Constant Contact. Her clients include the City of Indian Wells, City of Palmdale, City of Napa, City of El Cerrito and the California Association for Local Economic Development (CALED). She also provides business development support for the firm’s higher education arm.

Nolan Voge offers creative insight and technical solutions to the Tripepi Smith team with extensive knowledge in video systems, creative media projects and venue production. As a graduate of San Diego State University (SDSU), he received a Bachelor of Science degree in Television, Film and New Media with an emphasis in Production and a minor in Theatre Arts. He displayed his strong work ethic outside of the classroom by participating in nearly sixty projects relating to production. He further enhanced his experience as a content creator for the College of Education at SDSU, followed by employment in the government space. He previously practiced event videography, project management and his knowledge of video systems, computer systems and software with Empire Media Productions.
Nolan is Hootsuite Social Marketing and Sprout Social certified and holds a certification in Dante for audio solutions in production work. He is also FAA certified to conduct commercial operations with drones.

His client work includes: City of Bellflower, City of Fullerton, City of Huntington Beach, the California JPIA and City of Villa Park.

Josh Hernandez is a driven, creative professional with over ten years of experience in the audio/visual and TV production industry. Josh attended Saddleback College, where he participated in the Cinema/Television/Radio Department to strengthen his skills in TV production, directing, storytelling and video editing. Josh started his career in local government as a graphic designer for the City of Aliso Viejo and then furthered his experience in council meeting broadcasts with the City of Santa Ana and the City of Huntington Beach. He also has vast knowledge of audiovisual systems and has been a part of many A/V implementations. 

Josh is a certified Hootsuite Social Marketing professional and is licensed with the FAA to fly drones. His clients include the City of Huntington Beach, the City of Laguna Woods, and Rossmoor.

Jeremy Camp is a skilled filmmaker whose expertise spans advertising, marketing and social media production. He launched his career in Los Angeles after graduating from Full Sail University, where he gained experience as an assistant on major commercial projects for renowned brands such as Army, Jack Daniels and Restasis. Through these experiences, Jeremy acquired valuable techniques for achieving a high-end production aesthetic. With an extensive client portfolio including Wendy’s, Levi’s and Keds, Jeremy consistently delivers top-tier production quality regardless of budget constraints. He prides himself on fostering collaboration, welcoming input from all team members involved in each project.

Michael Garcia brings 20 years of expertise in Live Television broadcasting, with roles spanning all
aspects of live sports, video production, and documentaries, and includes skills in Lighting, Sound
Mixing, Camera and Editing. A 2007 Television Production certification was formally recognized by the
Mayor of the City of Commerce and further Film/Television Crafts certification from West Los Angeles
College. In 2014, Hollywood Cinema Production Resources awarded him a certification in
Entertainment Artists Technicians and Crafts. He is highly adaptable and performs well under pressure,
ensuring production integrity.

Jenni Wechsler brings over 4 years of graphic design experience. She is a strategic thinker and a team player with a bachelor’s of arts degree in psychology from the University of Southern California, she knows not only how to tell a story, but how to creatively tailor it to convey the vision and values of an organization. Her graphic design projects at Tripepi Smith have ranged from print designs such as flyers, newsletters, signage and more to digital designs such as social media, animated videos and e-newsletter templates.

Jenni’s client work includes graphic design for City of Menlo Park, City of Palmdale, City of Culver City, City of Jurupa Valley, City of San Fernando, City of Southgate, City of Lomita, City of La Cañada Flintridge, City of Orinda, Costa Mesa Sanitary District, Pomona Choice Energy and Clean Energy Alliance (power provider for the cities of Carlsbad, Del Mar, Escondido, Oceanside, San Marcos, Solana Beach and Vista). Jenni is a certified Hootsuite Social Marketing Professional.

Madeline Wilson is a marketing professional with a versatile set of skills including social media management, marketing strategy, copywriting, project management and more. She graduated from the University of Utah with a bachelor’s degree in marketing and is passionate about using her skills to educate. Madeline developed her skills in a variety of industries including non-profit, technology and local government and has been a key player in expanding the reach and effectiveness of communications for small businesses.

Madeline is a certified Hootsuite Marketing Professional and has a strong understanding of Meta and Spotify advertising. Her client work includes the Town of Yucca Valley, City of Calabasas, City of Menlo Park, Livermore-Pleasanton Fire Department and the California Municipal Revenue and Tax Association.

Morgan is a digital media and communications professional with a strong foundation in creative strategy, public engagement and operational leadership. She has managed executive recruitment efforts, supported cross-functional teams and developed tailored messaging across press releases, newsletters, websites and social media. Her experience includes conducting audience research, running digital ad campaigns and increasing engagement across diverse communities. Combining creative insight with a data-informed approach, she has led teams in producing high-impact deliverables such as graphics, articles and social content to ensure alignment with organizational goals and values.

Morgan is a certified Hootsuite Social Marketing Professional and has obtained a Professional Certificate in Public Engagement from the Davenport Institute for Public Engagement and Civic Leadership. Her clients include the City of Suisun City, the City of Chino Hills, the City of Vacaville, the City of Walnut Creek, the City of Orinda and Pivot Charter Schools. She is also a part of Tripepi Smith Talent Solutions as a recruitment coordinator.

Amy Gallagher is a detail-oriented individual with a wide range of skills, including writing, photography and social media management. With a bachelor’s degree in journalism from California State University, Long Beach, Amy is passionate about storytelling through words and imagery. She has led digital campaigns, managed client accounts and produced thousands of high-quality images.

Amy is certified in Hootsuite Social Marketing and Sprout Social. Her clients include the City of Duarte, City of Palmdale, City of Palos Verdes Estates, ICMA, ICFA, NHA Advisors and OCCMA. In addition to her client work, she serves as an editor of PublicCEO.

Morgan is a strategic, results-driven communicator who turns ideas into impact and stories into meaningful connections. With a background in marketing, public relations and event coordination, she has led digital campaigns, managed client accounts, supported conference activations and executed thoughtfully planned events. Morgan is especially passionate about public speaking and thrives in front of an audience—whether presenting ideas, leading a check-in call or giving a speech to a large group. 

Morgan holds a degree in Communication from San Diego State University. Her clients include the cities of Culver City, La Cañada Flintridge, Orange, Yucca Valley and Livermore, as well as private entity West Coast Arborists. She also leads the Tripepi Smith Marketing Team.

Devin Antonio is a driven and creative individual with a background in photography, social media management, brand partnerships, and customer relations. She graduated from San Diego State University with a Bachelor of Science in Business Administration – Marketing.  Throughout college, she gained experience with content development, market research and writing where she found her passion in storytelling. She enhanced her photography and marketing skills through freelancing and her marketing internship.  As a Business Analyst, Devin is inspired to help her clients with marketing to communicate creatively and informationally.

Devin is certified in Hootsuite Social Marketing, and Search Engine Optimization through HubSpot Academy.

Pairing her commitment to community service with a strong public speaking presence, Olivia Rizzuto brings experience in communications, event planning and research to Tripepi Smith’s public clients. Olivia graduated summa cum laude from San Diego State University with a bachelor’s degree in political science and sociology. During her time in college, Olivia was a leader in the SDSU Ambassadors program where she enhanced her presentation skills by leading campus tours and new student orientations. She knows how to deliver clear messages and ensure there is purpose in every interaction. Olivia is passionate about having a positive impact in the community and applies her tenacious work ethic and strong sense of responsibility to making a difference.

Olivia is a certified Hootsuite Social Marketing, Constant Contact and Sprout Social Professional. She also holds additional certifications in Google Ads Search, Google Ads Video and Google Ads Display. Her clients include the City of La Cañada Flintridge, the City of Malibu the City of Paramount,  the City of Richland, the Blind Children’s Center, Renne Public Law Group, California Choice Energy Authority, Energy for Palmdale’s Independent Choice and Pico Rivera Innovative Municipal Energy.

Quentin Ferrante is a talented technical writer and editor with a background in account management and inside/outside sales. He graduated from University of California, Santa Barbara with a Bachelor of Arts in English, focusing on literary analysis. During his time at UCSB, he mastered analytical writing techniques, developed strong research methodology, and honed his ability to produce structured arguments supported by credible references and source material. At CamNet, Inc. he refined his RFP/RFQ response strategy by converting technical information into value propositions aligned with end-user specifications, while his account management experience gives him an advantage in understanding unique client needs and delivering targeted solutions.

Max Weirauch brings a diverse and dynamic skillset to the Tripepi Smith team, specializing in WordPress website development, data analytics and content management. With a primary focus on frontend design, Max also excels in configuring scalable systems in backend development environments. His websites are meticulously crafted to be responsive, accessible, search engine optimized and easily maintainable. 

Leveraging his mastery of data analytics and technical know-how, Max delivers comprehensive web solutions that drive measurable results for clients.Max holds bachelor’s degrees in economics and German studies from Claremont McKenna College. During his studies, he developed a deep understanding of local government marketing trends, particularly within Southern California communities. Max approaches every project with a solution-oriented mindset, leveraging his creative marketing expertise to drive positive impact and achieve client objectives.

His client work includes the City of Big Bear to Renee Public Law Group and Erickson Hall.

Ethan brings an array of experiences and skills to the Tripepi Smith team. With a Bachelor’s degree in Mathematics, Statistics and Data Science from Biola University, he honed his analytical and logical talents while learning courses in computer science, data science, statistics, abstract mathematics and more. Throughout his collegiate career, he became an experienced video editor, photographer and videographer, and practiced graphic design, media relations, content creation, media management and motion graphics. He grew his leadership skills as one of Biola’s Student Missionary Union’s volunteer group leaders and New Student Orientation coordinator.

Ethan is a certified Hootsuite Social Marketing Professional. His client work includes City of Huntington Beach, City of Lomita, California Contract Cities Association, Town of Yucca Valley and OneDigital Health and Benefits.

Audrin is an accomplished video editor with a wide variety of skills including marketing, content writing, production and more. He received a B.S. in Psychology and Statistics from the University of New Mexico and a B.A. in Audio Engineering from the Los Angeles Film School. Audrin is passionate about AV production, with a demonstrated history of creative media versatility in both the music and finance industry. He further pursued the field by editing for various outlets in social media and worked as a virtual conference operator by coordinating video and livestream production. Audrin has an extended international background, having lived abroad in both the Philippines and Singapore throughout his collegiate years.

Audrin is a certified Hootsuite Social Marketing Professional and has YouTube certifications in Content Ownership and Asset Management. His client work includes the City of Fountain Valley, Yorba Linda and La Cañada Flintridge.

Daniel is a video production specialist with a wide array of experience and skills in narrative and live video production, writing, editing, graphic design and more. Daniel has built his expertise throughout his educational path after completing a Bachelor of Arts in Interdisciplinary Studies at the University of Central Florida and a Master of Fine Arts in Film Production at Chapman University. In his career, he has built a passion for effective storytelling and visual communication.

Daniel is a certified Hootsuite Social Marketing Professional. He offers both creative and writing services to various clients.

Mia Valenzuela is a community-oriented writer with a background in the arts supported by strong organizational and communication skills. She received her bachelor’s degree in English with a concentration in creative writing and a minor in philosophy from Scripps College. Mia is enthusiastic about serving the public through informative storytelling and is proud to do so with Tripepi Smith.

Mia is certified in Sprout Social. Her clients include the City of Menlo Park, City of Hercules, City of Rohnert Park, City of Suisun City, City of San Luis Obispo, Town of Atherton and City of Commerce, City of Vacaville, Fresno Council of Governments, City of Marina and City of Bellflower.

Alexis Mendez is a visual communicator and problem solver, specializing in motion graphics, illustration, layout, and brand identity. He graduated from Cal Poly Pomona with a B.F.A. in Visual Communication Design. During his time in college, he developed his skills as a graphic designer during his internship at Orange County Transportation Authority (OCTA). During his time as an intern, he designed digital and print materials to produce flyers, brochures, posters, and advertisements that reached over thirty cities. Additionally, he worked on creating work for the California Express Lanes, including reports, charts, forms and maps.

Jenna Haubruge is a devoted and detail-oriented individual with a background in content management systems, typography and illustration. She graduated from California State Polytechnic University Pomona with a Bachelor of Fine Arts in Visual Communication Design.
Jenna’s undergraduate degree gives her a wide range of expertise in graphic design using the Adobe Creative Suite, print and digital media production, brand development and UX/Ui design. She developed her organization and digital marketing skills through her internship at Monster Energy. She has experience in customer service which taught her communication, collaboration and project management skills.
Jenna is certified in Hootsuite Social Marketing.

A strategic communicator with a passion for community engagement, Hannah Wedepohl has experience in social media management, digital media design and client relations. Hannah brings an interdisciplinary perspective with a bachelor’s of arts degree in educational studies and minors in communications and political science from Denison University. During her time at Denison, Hannah co-led a nonpartisan civic engagement initiative that registered students to vote and conducted civic education events. She also has broad experience managing social media accounts and designing content for higher education, non-profits and philanthropy.

Hannah is certified in Hootsuite Social Media Marketing, Sprout Social and Constant Contact. Her clients include Erickson-Hall Construction Company, City of Palmdale, ICMA, City of Lynwood, City of Ojai and ICFA.

Dominick Beaudine is a critical thinker and quick learner with a background in communication and rhetoric. He earned his Bachelor’s degree in English and his Master’s in Rhetoric and Composition from Loyola Marymount University. While obtaining his Master’s, he served as the English graduate assistant for LMU Library’s Archives and Special Collections Department. Additionally, he taught rhetoric to LMU’s undergraduate students as a rhetoric professor for both of his years in the Master’s program. After graduating, Dominick spent three years at the immigration firm, Global Immigration Partners, as their technical writer where he specialized in the “extraordinary ability” visa types. Dominick was also captain of the LMU Men’s Water Polo Team and earned the Kyle Testman Award for outstanding character. Dominick is also an Eagle Scout.

Dominick is certified in Hootsuite Social Marketing, Constant Contact and Sprout Social.

Christina Haverilla is a passionate and detail-oriented videographer with a background in social media management, video production, and photography. She graduated from University of the Arts in Philadelphia with a Bachelor of Arts in Video and Film. During her time in college, she gained a plethora of skills in video, design, and overall media. In her experience as a videographer, she has refined her editing skills in the realm of short-form videos crafted for social media platforms and advertisements, as well as longer-form content such as music videos and documentaries. Christina is certified in Hootsuite Social Media Marketing. She is proficient in Adobe editing software such as Premiere and After Effects, as well as Davinci Resolve Studio.

As a result-driven professional, Julia Gale is dedicated to driving efficiency and success through her experiences in communications and marketing. She earned a Bachelor of Science in Communications with a minor in Digital Arts from the State University of New York at Oneonta. Julia further developed her skills in email marketing campaigns, detail-oriented writing and event planning while working for a commercial real estate firm in New York. She built a strong foundation in social media management and general communications through internships with The Metropolitan Golf Association and Fashion in Action.

Julia holds a certification in Hootsuite Social Marketing.

Emma Totaro is a talented creative writer with a drive to tell stories using her various writing skills. Emma gained countless editing, writing, communication, analysis and research skills at California Baptist University while working toward her Bachelor of Fine Arts degree in Creative Writing. During her college career, Emma helped students become better communicators through writing at the university writing center. Furthermore, she honed her editing, communication and research skills as an editorial intern for Penn State University Press. In her endeavors to become more well-versed, she became social media manager for the writing center where she curated content to inform students about the offered services and create a welcoming student community. Emma works to tell the stories of her clients over many platforms to effectively inform the public.

Emma is certified in Hootsuite Social Marketing and Sprout Social.

Sarah Klem is a critical thinker and devoted team member with a background in social media management and administrative support. She received her Associates of Science in Health Science from Irvine Valley College. Sarah values the importance of hard work, time management, and the high-quality work product.  Sarah enjoys monitoring social media, as it is a key source of communication in local government. She seeks to use her skills to aid her teammates wherever she can.

Sarah is certified in Hootsuite Social Marketing and Sprout Social.

Courtney Koç has meticulous attention to detail, strong work ethic, and a natural affinity for interpersonal dynamics. Graduating with top honors in Business Administration Marketing from San Diego State University a year ahead of schedule highlights her academic rigor and commitment. She brings a robust skill set in communication, client management, and marketing strategy to the team. Courtney has experience in diverse tasks including content creation, account management, social media coordination, and copywriting, showcasing her versatility and adaptability in professional settings.

Courtney is certified as a Hootsuite social marketing professional.

Ted is an adaptable and detailed-oriented individual with a background in marketing and business development. He graduated from Pomona College with a Bachelor of Arts in economics, and gained experience in digital design, writing, and project management with the Claremont Marketing Group, primarily working with tech startup clients. His experience also includes customer outreach and support for a Los Angeles real estate tech startup. His client work includes the Clean Energy Alliance, Pomona Choice Energy, San Gabriel Valley City Managers Association and California Choice Energy Authority.

Ted is certified in Hootsuite Social Marketing.

Erin Pinkelman is a versatile and dedicated individual, bringing a unique background in research, data analysis and statistical modeling. She graduated from Scripps College with a bachelor’s of arts degree in psychology and mathematics. During her college career, Erin took a wide range of courses, enhancing her skills in critical thinking, problem-solving and writing. Erin brings to the team experience in safety management, research and sustainability. Additionally, her work at Seattle Humane Society sharpened her skills in communication and database management skills and deepened her understanding of team collaboration and efficiency.

Erin is certified in Hootsuite Social Marketing and Sprout Social. Her clients include the Blind Children’s Center, City of Culver City, City of Bellflower, City of Palmdale, City of Rancho Palos Verdes and the City of Tracy.

Jessa Laboissonniere is a designer with Tripepi Smith. She holds a bachelor’s degree from San Francisco State University in visual communication design, as well as theatre arts, with an emphasis in technical design. Prior to joining the Tripepi Smith team, Jessa served as Senior Graphic Designer with the Associated Students of San Francisco State University, where she supported 13 student-run programs with marketing materials.

In addition to her graphic design background, Jessa also worked as a Scenic Designer on a variety of theatrical productions across the Bay Area. Her background in theatre has given her an audience-centered approach to her work. She is thrilled to be using her skills while supporting clients with Tripepi Smith.

Erica is a results-driven marketing professional with a keen understanding of client relations and a passion for creativity. Graduating from San Diego State University with a bachelor’s of science degree in marketing, she combines her academic foundation with practical experience in sales, customer service, content creation and more. Erica excels in writing, public speaking and event coordination, always ensuring that client needs are met with speed and precision. She has honed these skills through many work experiences, from serving as the Director of Marketing for the San Diego State Choirs Department to her volunteer work for Madd Mutts Dog Rescue. 

Erica is certified in Hootsuite Social Marketing, Sprout Social and Google Analytics. Her client work includes Disneyland, City of Orange, Town of Yucca Valley, City of Needles, and Ellis County, Texas.

Ervin Velasquez is a skilled analyst and graphic designer who uses his knowledge of both fields to successfully execute on his deliverables and client projects. Ervin has experience in marketing with a specialization in the government and public sectors. With over a decade in the field, he’s passionate about working with complex systems, strategic analysis and driving initiatives to engage communities and make a difference.

In addition to his analytical skills, Ervin holds a Bachelor’s degree in Graphic Design from Los Angeles Film School. He enjoys designing compelling visuals to reinforce his communications and also fulfill his creative side.

Nicole is a problem-solver and creative strategist with a passion for data-driven storytelling. She recently graduated from the University of California, Berkeley, earning a degree in Sociology along with a Graduate Certificate in Business and Entrepreneurship. On campus, Nicole was a writing tutor and a five-year varsity member of the rowing team. At Tripepi Smith, she leverages her collaborative mindset, technological skills and sociological insight to positively impact clients and communities. Her experience with media, website development and analytics, combined with her academic training, allows her to craft accessible and curated content across platforms for clients. 

Nicole’s clients include the City of Paramount, City of Ojai, City of Salinas, City of Calabasas, City of Renton and City of Berkeley.

Cameron is a graduate from San Diego State University with a Bachelor’s degree in Communication. During her time there, she developed strong skills in crafting clear and effective messages for different audiences and platforms. With a focus on creativity and detail, she is passionate about using communication to connect and engage with others. She then strengthened her marketing skills as a social media intern for Travel Vibes, a luxury travel agency, before joining Tripepi Smith. There, she created content for social media, researched current travel trends and destinations, and managed the social media calendar. Cameron brings a thoughtful, detail-oriented approach to every project.

Cameron is certified in Canva, Sprout Social and Hootsuite. Cameron’s clients include the City of Calabasas.

Sofia Gonzalez is an energetic team player with experience in advertising sales, marketing strategy, social media management, and marketing communications. She graduated cum laude from San Diego State University with a Bachelor of Science in Business Administration with an emphasis in Marketing. While in college, she worked in the advertising department for the university newspaper, The Daily Aztec, and developed her sales and customer relationship skills immensely. Sofia gained valuable marketing skills during two internships with Axos Bank, where she became skilled in brand image, content writing, and consumer engagement.
Sofia is a fluent Spanish speaker and a certified Hootsuite Social Marketing Professional.

As a highly adaptable and goal-oriented individual, Ava brings a strong background in communication strategy, social media management, and copywriting. She earned a Bachelor of Arts in Communications with a minor in Media and Technology from California Polytechnic State University, San Luis Obispo. During her time at the university, she honed her skills in organizational management and client collaboration while serving as president of Net Impact Consulting. She excels at creating customized content for a wide variety of clients, ensuring each message reflects their unique voice and vision. She also gained valuable experience as a Communications and Graphic Design Intern for the City of Santa Rosa. In this role, she strengthened her passion for creating content that drives engagement and supports community development.

Ava is a certified Hootsuite Marketing Professional. Her clients include City of Lancaster, Disneyland, Clean Energy Alliance, and the City of Malibu. Ava also supports TSTS as an Assistant Recruitment Coordinator.