Our Team

Ryder has over 25 years of experience in government relations, technology and marketing. As president, he leads Tripepi Smith and is the ultimate project owner of its clients, which span over 200 public, private and non-profit agencies. Ryder is also the creator of the City Internet Strategies Study, publisher of PublicCEO and the Civic Business Journal and a frequent speaker on the local government circuit. Additionally, his insights have been published by industry-leading publications, such as Western City Magazine and Public Management Magazine, and local government professional organizations, such as the California City Management Foundation and Municipal Management Association of Northern California have recognized and awarded his support as a longtime partner.

Before Tripepi Smith, Ryder served as a senior vice president of operations and chief information officer for a software-as-a-service startup in the financial services sector. Prior to that, he was the technology manager for a regional staffing firm.

Ryder is a former planning commissioner for the City of Tustin. He resides in Ladera Ranch with his wife, daughter (who is currently away at college) and dog.

Fun fact: Ryder is the son of a commercial fisherman and spent several summers in Alaska working on the boat with his father. Thousands of halibut gave their lives to pay for a collection of Legos, Ryder’s first car and his college education.

Nicole has over twenty-five years of experience in accounting and financial analysis, human resources and marketing. In 2002, she co-founded Tripepi Smith and has helped build it into a statewide public affairs firm with over one hundred public agencies, as well as private and non-profit clients.

Prior to launching Tripepi Smith, Nicole worked in PriceWaterhouseCoopers’ Business Assurance group, where she focused primarily on real estate and benefit plan audits. She later served as the Assistant Corporate Controller and Senior Financial Analyst for a publicly-traded homebuilder located in Orange County, and then worked for multiple clients in the real estate and services industries as an independent accountant. She now serves as the CFO and Director of HR for Tripepi Smith.

Nicole’s alma mater is Claremont McKenna College, where she graduated cum laude with a degree in Economics-Accounting.

Nicole is a Sustainer member of the Vista Irvine chapter of National Charity League and volunteers throughout her local community. She is the proud mom of a Wake Forest University college student. She resides in Ladera Ranch with her husband and dog and enjoys reading, hiking, working out and cooking.

Nicole is a certified Hootsuite Social Marketing Professional.

Fun Fact: Nicole grew up in local government–her father was a California city manager.

Jon has a wide-ranging knowledge and skill set from years of Internet marketing and marketing communications work in a variety of industries. Jon’s professional background includes search engine optimization and advertising, website content management, content writing and editing, product marketing management, and significant experience with social media marketing and community management. His public agency clients include the City of American Canyon, City of Culver City, City of Fountain Valley, City of Napa, City of Rolling Hills Estates, City of South Pasadena, City of Westlake Village and the City of Yorba Linda. Jon graduated from Claremont McKenna College with a Bachelor of Arts in Literature/English.

Jon is certified in Hootsuite’s Social Marketing, Twitter’s Flight School and Flight School Video, Siteimprove’s Digital Governance by Design, as well as Google’s Ads Video, YouTube and Google My Business. Jon also earned the Professional Certificate in Public Engagement For Local Government from the Davenport Institute at Pepperdine University’s School of Public Policy and has completed the California Association of Public Information Officials (CAPIO) Emergency Communications Academy.

With more than 25 years of experience in nonprofit advancement, Katherine is an award-winning writer and creative director whose work with municipal and higher education clients has earned accolades from the California Association of Public Information Officers, the Council for the Advancement and Support of Education and the College Fraternity Editors Association. Her proficiencies include strategic planning, executive messaging, content development, proofreading and copyediting.

Katherine joined the Tripepi Smith team in November 2016. She previously was director of community relations for the Paine Art Center and Gardens, associate editor for The ANCHORA of Delta Gamma Fraternity, publications editor and director of creative services for Claremont McKenna College and a communications consultant for the Claremont University Consortium, Pomona College, Scripps College and the Marshall School of Business at the University of Southern California. She currently supports administrative and creative projects for Bayshore Consulting, California Choice Energy Authority, California Joint Powers Insurance Authority, Clean Energy Alliance, Energy for Palmdale’s Independent Choice, Mt. San Antonio Gardens, MuniEnvironmental, Pico Rivera Innovative Municipal Energy, Pomona Choice Energy and Renne Public Law Group. Her municipal clients include the City of Saratoga and the City of Snoqualmie, Washington.

During her tenure with Tripepi Smith, Katherine has completed professional development programming including credentials for Accreditation in Public Affairs (APR); Social Marketing Certification from Hootsuite; the Local Leaders Academy at the University of Southern California Sol Price School of Public Policy; Microsoft Excel from Beginner to Advanced through Udemy; Public Relations Media Monitoring, Customer Reporting, Social Media Marketing Industry Expertise, Foundations and Advanced Boolean training, Foundations and Advanced Social Listening with Explore through Meltwater; and a J. Lindsey Wolf Certificate from CAPIO. She holds a bachelor of arts degree in English from Denison University, where she studied literature and writing, as well as organizational and interpersonal communication.

An active volunteer, Katherine sits on the boards of directors for the Claremont Educational Foundation and the Southern California Blind Children’s Center. She has served Delta Gamma Fraternity as council trustee: communications, regional director for California and Hawaii, regional alumnae specialist and regional alumnae programming and recruitment specialist. Katherine currently is vice-president: communications for the Glendale-Burbank Alumnae Chapter, where she also has been vice-president: programming, recording secretary and a member of the nominating committee. She also volunteers for the Denison University offices of admission, alumni relations and development, most recently as co-chair of her 25th reunion committee.

Katherine lives in Claremont with her husband, Charlie, and daughter, Charlotte.

Jennifer Nentwig is a talented, well-rounded communications professional and project manager with more than 13 years of experience serving government organizations. She has built and implemented programs in strategic communications, media relations, internal communication, community relations and social media. Her skills include website and social media management, development of content including articles, speeches, talking points and FAQs, as well as event planning and implementation. Jen’s clients include the City of Vallejo, City of Lomita, Costa Mesa Sanitary District, City of Livermore and City of Lancaster. Jen earned a Bachelor’s Degree in Political Science from the University of Notre Dame and a Master’s Degree in Global Leadership from the University of San Diego.

She is a Hootsuite Social Marketing Professional, is Facebook Blueprint certified, and has her Accreditation in Public Relations from the Public Relations Society of America (PRSA).

After a passion for storytelling compelled her to pursue a Bachelor of Arts degree in English at Scripps College, Cameron went on to study video editing and production at the Los Angeles Film School. This education led her to acquire more than 15 years of experience in video production and she later expanded her career into other areas of marketing communications. Her previous role as Director of Creative Services at Claremont McKenna College allowed her to manage print communication pieces and social media in addition to video work. Cameron’s background includes experience in a variety of industries including higher education, entertainment and the nonprofit sector. Her client work includes City of Indian Wells, City of La Cañada Flintridge, City of Burlingame and City of Sunnyvale.

Cameron is a certified Hootsuite Social Marketing Professional and Constant Contact Certified Solutions Provider and has YouTube certifications in Content Ownership, Channel Growth and Creative Essentials. Her video work in Indian Wells won a 2020 CAPIO EPIC award. She is also Library Board President for the City of Rio Rancho.

Jennifer brings over 20 years of experience in the public sector working for local government and public utilities. As a new resident to Texas, Jennifer quickly ingrained herself in the community by serving as Adjunct Faculty at Tarrant County College where she teaches Public Speaking. She also Chairs the Communication Committee for her local PTA, and joined the Board for Keller Education Foundation. Prior to joining Tripepi Smith, Jennifer spent 18 years with Southern California Gas Company (SoCalGas) in a variety of roles. As Public Affairs Manager, she was responsible for representing the company to many Orange County cities by maintaining government and community relations. She served on several Chamber of Commerce boards and as President for the Coastline Community College Foundation. She played an advisory role on the Asian Business Association of Orange County and the Groundwater Replenishment Program. Jennifer also managed a staff promoting energy efficiency solutions to local governments in her role as Public Sector Programs and Partnerships Supervisor before promoting to Public Policy Manager where she provided policy direction and strategy.

Jennifer garnered her initial city government experience with the City of Anaheim and the City of Pasadena. She managed public relations efforts for the Anaheim/Orange County Visitor and Convention Bureau (now Visit Anaheim) during a $4.2 billion renovation of the Anaheim resort. She also served as Marketing and Communications Manager for an international economic development firm that promoted the Alsace region of France.

Jennifer earned both a Bachelor’s Degree in Political Science and a Master’s Degree in Communication from San Diego State University where she also taught public speaking.

Amy Lattarulo-Conrad is a seasoned communications and marketing professional with over 20 years of experience working in education, youth advocacy, green industry, commercial real estate, arts and culture, health and non-profit sectors. She owned and operated a public relations firm, Conrad PR from 2004 – 2022 and has experience working as a writer, field producer and production assistant in print, radio and broadcast television. Amy’s early career involvement in non-profit arts and culture, youth and health advocacy and water conservation championship further developed into working in city government and education sectors leading her to serve in the communications departments for the City of Chula Vista and the City of Lemon Grove. Amy serves as the President for the Grossmont Union High School District Educational Foundation, where she gains extensive knowledge about the world of education, champions for teachers, works closely with district personnel, serves as spokeswoman and planned and executed the district’s 100th year celebration.

Amy’s media experience includes posts at KGTV Ch. 10 News San Diego, KPBS San Diego and ABC News in Washington DC. Increasingly involved in community service, Amy has served in San Diego’s East County at local food banks, schools teaching English to refugee families and can be seen every winter in Tecate, Mexico where she joins an El Cajon organization in building a home for a needy family.

Amy earned a bachelor’s degree in Communications with an emphasis in Journalism and Political Science from San Diego State University.

Kevin Bostwick is an experienced Creative Director and manager. He delivers powerful ideas visually, distilling unexpected stories from challenging content and designing media for understanding and absorption. He directs and executes for digital, interactive and print mediums…delivering across a blend of channels, particularly for learning, data-display and presentation. His work for major clients has included digital tools, logos, presentation, interactive learning, advertising and print design. He navigates the whole ecosystem, working with high-powered stakeholders to shape concepts, UX, branding, strategy, writing, asset management, information architecture, and infographics. Kevin’s client work includes City of Aliso Viejo, City of Cupertino, Pivot Charter Schools, California Joint Powers Insurance Authority and Renne Public Law Group.

Allison Molnar brings a strong background in human resources and recruiting with extensive experience in the restaurant and pharmaceutical manufacturing industries. Throughout Allison’s career, she has supported employees across the United States and among all levels. She has spearheaded corporate projects, such as revamping the performance appraisal process and developing appraisal forms. Allison has also filled a variety of positions including Director/Manager-level positions, Engineering/Scientific positions and hourly positions. She enjoys developing working relationships and supporting business needs.

Kjerstin is a Senior Graphic Designer with Tripepi Smith. After studying Business Administration at both the Ecole Supérieure Libre Des Sciences Commerciales Appliquéesis in Paris and Concordia University in Irvine, Kjerstin went on to receive her Advanced Production Certificate in Graphic Design from Golden West College in Huntington Beach. She began working as a freelance graphic designer in 2012 and joined the Tripepi Smith staff in 2015.

Kjerstin has advanced knowledge of various creative platforms including Adobe Illustrator, Adobe Photoshop and Adobe InDesign. Kjerstin has experience leading an array of creative projects including layout, graphic design, illustration and creative concept development. Her client work includes: City of La Cañada Flintridge, City of Culver City, City of Walnut, City of Cupertino, City of Saratoga, City of Livermore, California Joint Powers Insurance Authority and Costa Mesa Sanitary District.

Kjerstin is a certified Hootsuite Social Marketing Professional. She also completed the University of Southern California Executive Education Forum for Local Leaders and the University of California, Irvine Public Policy Making Academy.

Melanie is a talented professional with a diverse skill set in graphic design, WordPress website design and development and project management. With a keen eye for aesthetics and graphic design, she creates visually captivating designs that capture a client’s vision. Her proficiency in web design, complemented by a deep understanding of HTML, CSS and industry trends, allows her to craft great websites that engage audiences. As a skilled project manager, she ensures seamless execution from start to finish, while her expertise in account management enables her to meet client expectations and build strong partnerships. Her versatile skill set and dedication to client success with efficient project execution provide exceptional results and client satisfaction.

Her clients include City of Tracy, City of Daly City, City of Bellflower, City of Huntington Beach, City of Fullerton, City of La Cañada Flintridge, City of Paramount, Santa Clara County Fire Department, Rowland Water District, and Placer Mosquito Vector Control District.

Melanie is a certified Hootsuite Social Marketing Professional and Constant Contact Certified Solutions Provider and has completed the University of Southern California Executive Education Forum for Local Leaders and the University of California, Irvine Public Policy Making Academy II.

Karen Villaseñor is a Senior Business Analyst with Tripepi Smith. She received her Bachelor of Science in Communication, with an emphasis in Public Relations, from California State Polytechnic University, Pomona. Karen brings unique local government experience and insight to the Tripepi Smith team. Having delivered both in-depth research and hands-on work for various public agencies and organizations over the past few years, she assists clients in leveraging their social media and online platforms to connect with their communities. Additionally, backed by first-hand experience in working with city managers and city staff, she is passionate about shaping positive and transparent relationships between local government agencies and the residents they serve.

Her client work includes: City of American Canyon, City of Benicia, California Choice Energy Authority, Clean Energy Alliance, SCV Water, Mt. San Antonio Gardens, City of Palmdale, Pomona Choice Energy and City of Tracy.

Karen is a certified Hootsuite Social Marketing Professional, Facebook Blueprint Planning Professional and Constant Contact Solutions Provider. She also holds certifications in Google Analytics and Google Ads Search and has completed LinkedIn’s former advertising course, Advertising on LinkedIn, as well as the University of Southern California’s Executive Education Forum for Local Leaders.

Saara has been a Junior Business Analyst, Business Analyst and Senior Business Analyst at Tripepi Smith, giving her opportunities to deliver on the spectrum of Tripepi Smith’s offerings, from full communication assessments and video productions to full-scale public education campaigns and event planning. She now leads engagement and advises on strategy having gleaned experience from collaborating with dozens of private and public sector clients including the City of Culver City, City of Duarte, City of Baldwin Park, City of Westlake Village, City of Hercules, California Contract Cities Association, Institute for Local Government, League of California Cities, Orange County City Managers Association, San Gabriel Valley City Managers’ Association and Climatec. In her tenure, Saara acted as Tripepi Smith’s own marketing manager for three years. She now acts as a business development manager for the firm, and also serves as managing editor for Tripepi Smith’s California local government news publication, PublicCEO.

Saara is certified in Constant Contact, Hootsuite Social Marketing, Hubspot Inbound Marketing and Google Analytics. She also completed the University of California, Irvine Public Policy Making Academy II in 2020. Saara has her bachelor’s degree in public relations from California State Polytechnic University, Pomona, with minors in marketing management, journalism and philosophy.

Sara Madsen has a skill set that is simultaneously wide and deep, ranging from graphic design to website development to account and project management; she is one of Tripepi Smith’s most trusted ‘Swiss Army knives.’ With a formal education in marketing and environmental sustainability from San Diego State University, Sara brings technical prowess and creative savvy to the clients she serves. Her work as a Senior Business Analyst includes providing key account management support and project leadership, while concurrently delivering on a variety of creative projects.

Her clients include City of Laguna Hills, City of Lomita, City of Paramount, City of Orange, City of Yucca Valley, City of Indian Wells, City of Pico Rivera, Clean Energy Alliance, CalChoice, Pomona Choice Energy, Palmdale Energy, Pivot Charter Schools, California Urban Forest Council, Renne Public Law Group and TS Talent Solutions.

Sara is certified as a Google Analytics, Constant Contact Certified Solutions Provider and Hootsuite Social Marketing Professional. She has also completed the Public Policy Making Academy II at the University of California, Irvine and the Executive Education Forum for Local Leaders at the University of Southern California.

Kaitlyn Wu is a seasoned outreach professional with more than seven years of experience in public sector communications and higher education outreach. Throughout her career, Kaitlyn has spearheaded content strategy and copywriting for newsletters, annual reports, websites, social media, op-eds and more. In addition, she has managed water education programs and workforce development initiatives for K-12 students and beyond. Through strategic communication efforts, Kaitlyn helps organizations educate stakeholders and produce positive change within their communities.

Kaitlyn is a certified Hootsuite Social Marketing Professional and holds the J. Lindsey Wolf Certificate in Communications from the California Association of Public Information Officials (CAPIO). In addition, she has completed CAPIO’s Emergency Communications Academy, hosted in partnership with CalOES. Her clients include the City of American Canyon, City of Costa Mesa, City of Jurupa Valley, City of Napa, City of Orinda, City of South Gate, Costa Mesa Sanitary District, Del Paso Manor Water District and Santa Clarita Valley Water Agency.

Sydni is a strong project manager with a background in public policy and local government. After studying Sociology at Boston University, she went on to receive her master’s degree in Public Administration from California State University, Long Beach. Sydni further developed her leadership skills at the City of Gardena, where she supported several municipal departments and gained extensive experience in intergovernmental relations, emergency management, community outreach and content creation. As a Business Analyst for Tripepi Smith, Sydni manages a wide range of projects and continues to produce content, provide communication insights and develop outreach strategies for clients.

Sydni’s client work includes: City of Grover Beach, City of La Verne, City of Lomita, City of Paramount, City of Santa Paula, City of San Luis Obispo, City of San Clemente, County of Napa, HSITAG and West Basin Municipal Water District.

Sydni is a certified Hootsuite Social Marketing Professional. She also earned her Sprout Social Platform Certification in 2021.

Allison Torres brings a strong background in social media marketing and data analytics to the Tripepi Smith team. Allison graduated from Biola University with a degree in Business Management and flexed her leadership skills in several leadership positions, such as captain of the Biola Women’s Tennis team. She gained experience in marketing and project management during the various internships she held. Previously, she executed social media marketing at TSE Worldwide Press. Her client work includes the Clean Energy Alliance, City of Martinez, City of Manteca, City of Hercules, City of Grover Beach and City of La Cañada Flintridge.

Allison is a certified Hootsuite Social Marketing Professional, Facebook Blueprint Provider and Constant Contact Solutions Provider.

Kaetlyn Hernandez brings an inventive and supportive spirit to the Tripepi Smith team with a background in several industries, such as public affairs, entertainment and non-profit. She graduated from California State University, Fullerton (CSUF) with a Bachelor of Fine Arts degree in Entertainment Arts with a minor in Public Relations. She developed her skills in leadership, event planning and marketing while involved in student government and other clubs, and with off-campus internships with the Alzheimer’s Association and NBCUniversal.

Her client work includes: City of Culver City, City of Indian Wells, City of Oakley, California Contract Cities Association, Municipal Management Association of Northern California, Municipal Management Association of Southern California, National Demographics Corporation and Claremont McKenna College’s Rose Institute. She also leads Tripepi Smith’s internal marketing efforts.

Kaetlyn is a certified Hootsuite Social Marketing and Sprout Social Professional, Constant Contact Partner and has completed the following Udemy courses: ‘Ninja Writing: The Four Levels of Writing Mastery‘, ‘Writing with Flair: How to Become an Exceptional Writer’, ‘The Complete Graphic Design Theory for Beginners’ and ‘ Writing Tools Hacks.’

Kylie Sun brings a diverse skillset to the team from her experience in several industries, such as litigation services, academic administration and music marketing. She graduated from Biola University with a Bachelor of Science in Business Administration with a concentration in Business Management. She has a strong background in social media strategy, website development, writing and scheduling and high-volume operations due to her experiences as Administrative Assistant at Biola University, Marketing Intern at Transparent Productions, Social Media Marketing Manager at TSE Worldwide Press and Operations Associate at TSG Reporting.

Kylie is a certified Hootsuite Social Marketing Professional. She is working closely with clients on communications related to municipal district formation and Senate Bill 1383. She also takes lead on recruitments for Tripepi Smith Talent Solutions. Her clients include City of Cypress, City of Downey, City of Lynwood, City of Orange, City of Paramount, City of San Clemente. City of Santa Paula, Town of Yucca Valley and Independent Cities Finance Authority.

Cailyn Thompson brings a strong work ethic and open-minded dynamic to the Tripepi Smith Team with a background in recreation, collegiate athletics and event management. She recently graduated from St. John’s University (SJU) with a Master of Business Administration degree in Strategic Management and a Bachelor of Science degree in Sport Management with a minor in Business Administration. She developed her skills in leadership, organization and event management in her time at SJU with on-campus internships, the graduate assistantship program and summer employment with the City of Cypress Recreation.

Cailyn is a certified Hootsuite Social Marketing Professional. Her client work includes the City of Renton and the City of Downey.

Melanie is a driven and detail-oriented team player with a background in financial research and marketing. She graduated from Claremont McKenna College with a Bachelor of Arts degree in Economics. Before joining the Tripepi Smith team, Melanie strengthened her policy skills in research and data analytics while working for the Financial Economics Institute on an accounting labor market issue. As a Junior Business Analyst at Tripepi Smith, Melanie works to share the stories of her clients through managing project and client needs, developing unique communication strategies and drafting targeted content.

Melanie is a certified Hootsuite Social Marketing Professional and is Sprout Social certified. Some of her clients include Climatec, California Contract Cities Association, City of Dublin, City of Tustin, City of Livermore, City of Daly City, Vallejo Police Department, and Olympic Staffing.

Charlie is an analytical and technical writer who specializes in public policy analysis and marketing strategy. Charlie’s experience in client relations, sales, product management and marketing spans multiple industries including finance, technology, public policy and non-profits. He graduated from Claremont McKenna College with a Bachelor of Arts degree in Government and a minor in Leadership Studies. He strengthened his skillset as a marketing associate for the Claremont Marketing Group, a Communications and Marketing Systems intern for the American Enterprise Institute, and a Product Management, Sales, and Client Relations Intern for Algomi LTD.

Since joining Tripepi Smith, Charlie has secured a range of certifications. He is certified on the following platforms: Hootsuite, Constant Contact, Sprout Social and Google Ads Display. Charlie has also completed a series of writing courses through Udemy. His client work includes the California City Management Foundation, California Choice Energy Authority, City of Palmdale EPIC Energy, Clean Energy Alliance, City of Westlake Village, Pomona Choice Energy, Renne Public Law Group and City of La Cañada Flintridge.

Nolan Voge offers creative insight and technical solutions to the Tripepi Smith team with extensive knowledge in video systems, creative media projects and venue production. As a graduate of San Diego State University (SDSU), he received a Bachelor of Science degree in Television, Film and New Media with an emphasis in Production and a minor in Theatre Arts. He displayed his strong work ethic outside of the classroom by participating in nearly sixty projects relating to production. He further enhanced his experience as a content creator for the College of Education at SDSU, followed by employment in the government space. He previously practiced event videography, project management and his knowledge of video systems, computer systems and software with Empire Media Productions.
Nolan is Hootsuite Social Marketing and Sprout Social certified and holds a certification in Dante for audio solutions in production work. He is also FAA certified to conduct commercial operations with drones.

His client work includes: City of Bellflower, City of Fullerton, City of Huntington Beach, City of Menifee, the California JPIA, Town of Yucca Valley and City of Villa Park.

Peter Johnson brings nearly a decade of media experience to the Tripepi Smith team and expertise in writing, community relations, and local government policy. Prior to joining Tripepi Smith, he spent five years as the assistant editor of a San Luis Obispo County newspaper, honing his skills in communicating the ongoings of local government and politics to the public through his award-winning journalism. Peter possesses a diverse skillset which he deploys creatively with a strong drive to produce quality and impactful results for clients. He graduated from Stanford University with a Bachelor of Arts in Communication. During his time in college, he worked with department chair James T. Hamilton on his 2016 book, Democracy’s Detectives, which won the Harvard Kennedy School’s Goldsmith Book Prize in 2017.

Peter is certified in Hootsuite Social Marketing.

Thomas is a meticulous and creative individual with a strong foundation in graphic design, specializing in logo creation, branding and typography. He obtained his Bachelor of Arts in Graphic Design from California State University Channel Islands. Leveraging his honed design abilities, Thomas established Ember 7, an adventure-centric clothing brand, giving him insight in designing captivating visuals for apparel but also providing him with invaluable insight into the nuanced interplay of color, composition and narrative within limited dimensions. Expanding his expertise, he delved into the world of small business branding, crafting logos and brand identities for companies spanning from San Diego to Santa Barbra, catapulting their presence in the competitive market. His journey has enriched his expertise in color theory, typography, layout, photography and brand strategy. Operating as a freelance creative, Thomas has collaborated with diverse clients, adeptly grasping their unique needs to effectively communicate a brand’s vision through captivating logos and designs.

Thomas is certified in Hootsuite Social Marketing.

Josh is a driven creative professional with over 7 years of experience in the audio/visual and TV production industry. Josh attended Saddleback College where he participated in the Cinema/Television/Radio Department to strengthen his skills in TV production, directing, storytelling and video editing. He started his career in local government as a graphic designer for the City of Aliso Viejo and then furthered his experience in council meeting broadcasts with the City of Santa Ana and the City of Huntington Beach. He has also practiced his skills for companies, like Microsoft, Paul Mitchell, School First and the Boys and Girls Clubs.

Josh is a certified Hootsuite Social Marketing professional, as well as FAA certified to conduct commercial operations with drones. His clients include the City of Huntington Beach, City of Bellflower, City of Fullerton and City of Santa Ana.

Kayla Cao brings a strong writing background to the Tripepi Smith team with experience in newspaper journalism, blog writing, and marketing. She recently graduated from Biola University with a Bachelor of Arts in Journalism with an emphasis in Writing and Publishing. She developed her writing and leadership skills through her time as a section editor and staff writer for the university newspaper, The Chimes and her internships at Biola’s Center for Marriage and Relationships and the Orange County chapter of the Make-A-Wish Foundation. After graduating, Kayla gained additional marketing experience at Mark 1 Mortgage and Wealth Academy, where she regularly wrote, designed, and published local real estate content.

Kayla is a certified Hootsuite Social Marketing professional. Her client work includes the City of Paramount and ProcureAmerica.

John Balliet brings a solid background in communication and SB 1383 know-how to Tripepi Smith. He graduated from Point Loma Nazarene University with a degree in Societal Communication and was able to hone his skills and leadership abilities as one of the captains of his collegiate baseball team. He further developed his communication skills, as well as expanded his knowledge in the solid waste recycling field during his time as a Junior Consultant.

John is a certified Hootsuite Marketing Professional. His clients include: Climatec, City of Huntington Beach, City of Fullerton and contracted SB 1383 work.

Amy Gallagher is a detail-oriented individual with a background in journalism, photography and social media management. She graduated from California State University, Long Beach with a Bachelor of Arts in Journalism. During her time in college, she gained experience with writing, photojournalism and content creation. She developed her marketing skills through her internship at Segerstrom Center for the Arts where she worked alongside the Center’s marketing team to effectively communicate with their audience through social media.

Amy is a certified Hootsuite Social Marketing professional. Her clients include the City of Culver City, City of Manteca, City of Duarte, California City Management Foundation, ICMA and ICFA.

A skilled communicator with a strong work ethic and passion for public speaking, Morgan Mock brings experience in social media account management, graphic creation, marketing and event coordination. With a degree in Communication from San Diego State University, she knows not only how to tell a story, but how to creatively tailor it to convey the vision and values of an organization. She enhanced her marketing skills during her internship with CalAmp, where she designed infographics, created media press kits, wrote bylines and headed the company’s 40th anniversary celebration. In addition, she is bilingual in the Spanish language.

Morgan is certified in Hootsuite Social Marketing and Sprout Social. Her clients include the City of Twentynine Palms, City of Carson and City of Culver City.

A strategic thinker, fast learner with a strong work ethic and passion for graphic design, Jenni Wechsler brings experience in graphic design, photography and video editing. With a degree in Psychology from the University of Southern California, she knows not only how to tell a story, but how to creatively tailor it to convey the vision and values of an organization. She enhanced her graphic design skills during her time freelancing at Relationship Cubed, where she designed branding, course materials and photo assets. In addition, she is versed in the nuances of the psychology world.

Jenni is a certified Hootsuite Social Marketing Professional. She offers creative services to various clients.

Audrin is an accomplished video editor with a wide variety of skills including marketing, content writing, production and more. He received a B.S. in Psychology and Statistics from the University of New Mexico and a B.A. in Audio Engineering from the Los Angeles Film School. Audrin is passionate about AV production, with a demonstrated history of creative media versatility in both the music and finance industry. He further pursued the field by editing for various outlets in social media and worked as a virtual conference operator by coordinating video and livestream production. Audrin has an extended international background, having lived abroad in both the Philippines and Singapore throughout his collegiate years.

Audrin is a certified Hootsuite Social Marketing Professional and has YouTube certifications in Content Ownership and Asset Management. His client work includes the City of Paramount and the City of Fullerton

Ethan brings an array of experiences and skills to the Tripepi Smith team. With a Bachelor’s degree in Mathematics, Statistics and Data Science from Biola University, he honed his analytical and logical talents while learning courses in computer science, data science, statistics, abstract mathematics and more. Throughout his collegiate career, he became an experienced video editor, photographer and videographer, and practiced graphic design, media relations, content creation, media management and motion graphics. He grew his leadership skills as one of Biola’s Student Missionary Union’s volunteer group leaders and New Student Orientation coordinator.

Ethan is a certified Hootsuite Social Marketing Professional. His client work includes City of Huntington Beach, City of Lomita, California Contract Cities Association, Town of Yucca Valley and OneDigital Health and Benefits.

Madeline is a marketing professional with a versatile set of skills including social media management, marketing strategy, copywriting, and more. She graduated from the University of Utah with a degree in Marketing and is passionate about using her skills to educate. Madeline developed her skills in a variety of industries including non-profit, technology, and local government, and has been a key player in expanding the reach and effectiveness of communications for small businesses.

Madeline is a certified Hootsuite Marketing Professional.

Daniel is a video production specialist with a wide array of experience and skills in narrative and live video production, writing, editing, graphic design and more. Daniel has built his expertise throughout his educational path after completing a Bachelor of Arts in Interdisciplinary Studies at the University of Central Florida and a Master of Fine Arts in Film Production at Chapman University. In his career, he has built a passion for effective storytelling and visual communication.

Daniel is a certified Hootsuite Social Marketing Professional. He offers both creative and writing services to various clients.

Mackenna is a digital marketing professional with a strong background in market research, data analysis, digital media strategy, and online advertising. With a Bachelor’s degree in Digital Marketing and a Master’s degree in Marketing Analysis from DePaul University, Mackenna is passionate about leveraging data-driven insights to optimize marketing strategies and achieve successful outcomes. Mackenna has cultivated her skills by working with a variety of businesses, using her expertise to develop effective online strategies that improve brand visibility and drive results.

Complementing her work experience, Mackenna holds several certifications that validate her proficiency in the field, including Google Ads Search, Google Ads Display, SEMrush SEO Toolkit, Google Analytics Individual Qualification, Google Campaign Manager 360, and Facebook Marketing Analytics.

Max Weirauch brings a diverse and dynamic skillset to the Tripepi Smith team, specializing in WordPress website development, data analytics and photography. With a primary focus on front-end design, Max also excels in configuring scalable systems in backend development environments. His websites are meticulously crafted to be responsive, search engine optimized and easily maintainable. Leveraging his mastery of data analytics and technical know-how, Max delivers comprehensive web solutions that drive measurable results for clients.

Max holds Bachelor of Art Degrees in Economics and German Studies from Claremont McKenna College. During his studies, he developed a deep understanding of local government marketing trends, particularly within Southern California communities. Max approaches every project with a solution-oriented mindset, leveraging his creative marketing expertise to drive positive impact and achieve client objectives.

Madison Garra is a thoughtful and detail-oriented individual with a background in journalism, social media management, and market research. She graduated from San Diego State University with a Bachelor of Arts in Journalism Media Studies. During her time in college, she gained experience with content development, writing, and project management. She developed her community affairs and marketing skills through her internship at the Supervisor Joel Anderson’s internship program. As a legislative intern, she worked alongside the San Diego Board of Supervisors, District 2 to effectively communicate with their audience through outreach affairs.

Madison is certified in Hootsuite Social Marketing.

Devin Antonio is a driven and creative individual with a background in photography, social media management, brand partnerships, and customer relations. She graduated from San Diego State University with a Bachelor of Science in Business Administration – Marketing.  Throughout college, she gained experience with content development, market research and writing where she found her passion in storytelling. She enhanced her photography and marketing skills through freelancing and her marketing internship.  As a Junior Business Analyst, Devin is inspired to help her clients with marketing to communicate creatively and informationally.

Devin is certified in Hootsuite Social Marketing, and Search Engine Optimization through HubSpot Academy.

Mia is a community-oriented writer and public speaker with a background in the arts supported by strong organizational and communication skills. After receiving her Bachelor’s degree in English with a concentration in creative writing and a minor in philosophy from Scripps College, Mia is now pursuing an MBA at the Drucker School of Management at Claremont Graduate University to further her knowledge of leadership and business. Mia is enthusiastic about serving the public through effective communication and informative storytelling and is proud to do so with Tripepi Smith.

Mia is certified in Hootsuite Social Marketing and Sprout Social. Her clients include Renne Public Law Group, City of Menlo Park, City of Hercules, and City of Martinez.

Pairing her commitment to community service with a strong public speaking presence, Olivia Rizzuto brings experience in communications, event planning and research to Tripepi Smith’s public clients. Olivia graduated summa cum laude from San Diego State University with a Bachelor of Arts degree in Political Science and Sociology. During her time in college, Olivia was a leader in the SDSU Ambassadors program where she enhanced her presentation skills by leading campus tours and new student orientations. She knows how to deliver clear messages and ensure there is purpose in every interaction. Olivia is passionate about having a positive impact in the community and applies her tenacious work ethic and a strong sense of responsibility to making a difference.

Olivia is certified in Hootsuite Social Marketing.

Abby Wolf brings a strong writing background to the Tripepi Smith team with experience in Journalism and leadership in the higher education setting. She graduated from California Baptist University with B.A. degrees in Public Relations (Conc. International Public Relations) and Spanish. Abby was very active in CBU’s journalism program as a student as she was the Managing Editor of the award-winning Banner Newspaper and managed a staff of over 40 photographers, writers and designers. She later returned to the program as staff and oversaw the 5 student publications and their socials as the Assistant Director of Lancer Media Group – Student Publications. She has internship experience working in International Communications for Steiger International – a global non-profit organization and has enjoyed studying abroad in Granada, Spain and service projects working with refugees and teaching English in Poland and England.

Abby is a certified Hootsuite Social Marketing professional.

Cole is a driven marketing professional with a wide array of skills and knowledge of digital marketing, social media management, SEO, and data analytics. Cole graduated cum laude from San Diego State University with a degree in Marketing with an emphasis in Professional Selling & Sales Management. During his time at SDSU, Cole interned with a marketing agency and gained valuable digital marketing skills as well as hands-on experience using campaign managers, analyzing KPI’s and other metrics, and working directly with clients. Cole gained valuable experience in customer service, blog writing, communication skills, and more through other jobs as well.

Cole is a certified Hootsuite Social Marketing Professional.

As a strong communicator with a passion for both writing and public speaking, Sydney Fitch understands the role language plays in successful communication. She graduated summa cum laude with a degree in Communication and minors in Spanish and Digital and Social media studies from San Diego State University. During college, Sydney developed her interests in social media management, public relations, and intercultural communication. She grew her leadership skills throughout numerous executive board positions in college, and prides herself on being adaptive and able to work with all types of people. While holding her leadership positions, Sydney gained experience with event planning, correspondence and networking. Additionally, Sydney is bilingual in the Spanish language. 

Sydney is certified in Hootsuite Social Marketing, Sprout Social, and Constant Contact.

Kiran Kruse is a talented researcher and writer with a background in several industries, including operations and the non-profit space. He graduated from Claremont McKenna College with a Bachelor of Arts in Environment, Economics and Politics (EEP). During his time in college, he gained experience with industry research, writing, and project management. He developed his experience in operations and project management through several internships, as well as leadership skills as both a team captain for the Claremont-Mudd-Scripps basketball team and economics tutor for the Robert Day School of Economics and Finance. 

Kiran is certified in Hootsuite Social Marketing and as a LEED Green Associate.

Liann So has a strong background in marketing strategy, copywriting, and media execution. She graduated from San Diego State University with a Bachelor of Arts in International Business, with a focus on Japanese Studies and Marketing. During her time holding various internship positions in college, she gained experience with developing marketing plans and conducting market research for non-profit organizations and local, state, and federal government agencies. Her first internship was for a Japanese marketing agency, where she gained translating and multicultural marketing experience helping global clients localize their campaigns for diverse audiences.

Liann is fluent in Japanese and is certified in Hootsuite Social Marketing, Constant Contact, and Sprout Social. She also completed the Public Policy Making Academy at University of California, Irvine in 2023.

Alexis Mendez is a visual communicator and problem solver, specializing in motion graphics, illustration, layout, and brand identity. He graduated from Cal Poly Pomona with a B.F.A. in Visual Communication Design. During his time in college, he developed his skills as a graphic designer during his internship at Orange County Transportation Authority (OCTA). During his time as an intern, he designed digital and print materials to produce flyers, brochures, posters, and advertisements that reached over thirty cities. Additionally, he worked on creating work for the California Express Lanes, including reports, charts, forms and maps.

Kara Cato is both an analytical and creative writer with a background in marketing services including, social media management, market research, and account management. She graduated from Claremont McKenna College with a Bachelor of Arts in Psychology and a Legal Studies sequence. She served as the Media Manager for the Lowe Institute of Political Economy, gaining experience with content development, editing, and social media management. She further developed these skills through her role as an account manager for the Claremont Marketing Group, a pro bono marketing service. Within this role, she created campaigns for local businesses including website design, social media content, and event planning. 

Kara is certified in Hootsuite Social Marketing.