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Mission Statement

Work hard every day to add value for our clients and to innovate for the benefit of all. Maintain strong ethical standards and execute on work consistent with our values.

About Tripepi Smith

Tripepi Smith is a provider of marketing, technology and public affairs consulting services. Combining our years of experience in local government, technology and the marketing fields, Tripepi Smith offers a unique blend of skills to help our clients execute on their goals. The Tripepi Smith team stands ready to help you with your outreach campaigns, video production, content writing, messaging, graphic work, technology infrastructure and websites.

President and Co-Founder

Ryder has over 25 years of experience in the information technology, marketing and public affairs fields. He has helped build Tripepi Smith into a statewide public affairs firm with over 200 clients including cities, counties, private companies and non-profits.

His industry experience includes: local government, financial services and e-commerce. Ryder’s partnership with local government professionals has been recognized and awarded by the California City Management Foundation and the Municipal Management Association of Northern California.

Ryder graduated from Claremont McKenna College and served as President of the 10,000 member Alumni Association from 2008 – 2010. He now serves as the Chair of the Rose Institute of State and Local Government at Claremont McKenna College and is a former Planning Commissioner in the City of Tustin.

Ryder resides in Ladera Ranch with his wife (Nicole), daughter (Reagan – who is away at college) and dog (Annie).

Fun fact: Ryder is the son of a fisherman and spent several summers throughout the State of Alaska working on the boat with his father. Thousands of halibut gave their lives up to pay for a collection of Lego, Ryder’s first car and his college education.

Chief Financial Officer and Co-Founder

Nicole has over two decades of experience in accounting and financial analysis, human resources and marketing. In 2002, she co-founded Tripepi Smith and has helped build it into a statewide public affairs firm with over seventy public agencies, as well as private and non-profit clients.

Prior to launching Tripepi Smith, Nicole worked in PriceWaterhouseCoopers’ Business Assurance group, where she focused primarily on the real estate market. She later served as the Assistant Corporate Controller and Senior Financial Analyst for a publicly-traded homebuilder located in Orange County, and then worked for multiple clients in the real estate and services industries as an independent accountant. She now serves as the CFO and Director of HR for Tripepi Smith.

Nicole’s alma mater is Claremont McKenna College, where she graduated cum laude with a degree in Economics-Accounting.

Currently, Nicole serves on the board of the Vista Irvine chapter of National Charity League as the Vice President of Patroness Affairs. She volunteers with her daughter Reagan throughout their local community. She is a resident of the City of Tustin, where she lives with her husband, daughter and dog. She enjoys reading, working out and cooking.

Nicole is a certified Hootsuite Social Marketing Professional.

Fun Fact: Nicole grew up in local government–her father is a former California city manager.

Additional Assets

Saara Lampwalla
Kjerstin Wingert taking photos.
Cailyn Thompson working on her laptop, taking a phone call.
Melanie James, smiling, working on her laptop.
Katherine Griffiths
Saara Lampwalla
Kevin Bostwick working on his laptop.
Cailyn Thompson and Sara Madsen working on their laptops together.
Ryder Todd Smith
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Sara Madsen, smiling, working on her laptop.