Thirty years ago public agencies did not have websites. How the world has changed! Today, the website is the central hub for a public agency’s communications with those it serves and partners with. Residents, businesses, vendors, investors and other public agencies rely on websites to convey information or provide access to critical data.
A bevy of website service providers have risen up that are focused on local government’s need for website tools and technologies. Names like Granicus, CivicPlus, OpenGov, CivicLive and Revize routinely booth at local government conferences and sell into the space. It is a hot market with a lot of tools.
The Challenge
A common challenge among cities is the maintenance and upkeep of content on websites. Old information lingers too long. New information does not land on the website in a timely fashion. Sometimes new features are rolled out from the website company but your end-users are not trained to implement the new features. Finally, keeping staff up to speed on how to use the website content management system takes a lot of time and for most of them, it is a low priority in their job.
The Solution
In our work with over 150 public agencies, Tripepi Smith has seen these challenges play out and we understand the gaps cities face in extracting as much value as possible from their websites. That is why we are launching the Cloud Webmaster service offering.
Cities can now hire a team of content management specialists who know how to use the tools and technologies of the common local government website platforms used in the market today. Our team is available seven days a week to help public agencies update and change content on their websites. Now you have a single partner to manage the website content and you can save time for your swamped in-house staff who want to focus on writing the staff report, not publishing it to the website.
Publishing content with Cloud Webmaster is as simple as sending an email, making a phone call or firing off a text message with a directive. Your Cloud Webmaster team will get the content you provide published quickly and update you on the status of the effort. Better yet, if you need content written, we can engage a writer on our team to first craft the content, seek your approval and then publish it to the appropriate page or space on your website.
Cloud Webmaster team members have experience with Granicus, CivicPlus, OpenGov, CivicLive, Revize and more.
Master your website. Hire a Cloud Webmaster.
Our Cloud Webmasters
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Melanie JamesDirector
Melanie James
Director
Melanie is a talented professional with a diverse skill set in graphic design, WordPress website design and development and project management. With a keen eye for aesthetics and graphic design, she creates visually captivating designs that capture a client’s vision. Her proficiency in web design, complemented by a deep understanding of HTML, CSS and industry trends, allows her to craft great websites that engage audiences. As a skilled project manager, she ensures seamless execution from start to finish, while her expertise in account management enables her to meet client expectations and build strong partnerships. Her versatile skill set and dedication to client success with efficient project execution provide exceptional results and client satisfaction.
Her clients include City of Tracy, City of Daly City, City of Palmdale, Santa Clara County Fire Department, CALED, Rowland Water District, and Placer Mosquito Vector Control District.
Melanie is a certified Hootsuite Social Marketing Professional and Constant Contact Certified Solutions Provider and has completed the University of Southern California Executive Education Forum for Local Leaders and the University of California, Irvine Public Policy Making Academy II.
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Sara MadsenDirector
Sara Madsen
Director
Sara Madsen has a skill set that is simultaneously wide and deep, ranging from graphic design to website development to project management; she is one of Tripepi Smith’s most trusted “Swiss Army knives.” With a formal education in marketing and environmental sustainability from San Diego State University, Sara brings technical prowess and creative savvy to the clients she serves. Her work as a Director includes providing key account management support and project leadership, while concurrently delivering on a variety of creative projects.
Her clients include the cities of Bellflower, Laguna Beach, Lomita, Paramount and Yorba Linda, as well as the California Choice Energy Authority, Clean Energy Alliance, California Community Choice Association, Lancaster Energy and Pomona Choice Energy.
Sara is certified as a Google Analytics, Constant Contact Certified Solutions Provider and Hootsuite Social Marketing Professional. She has also completed the Public Policy Making Academy II at the University of California, Irvine and the Executive Education Forum for Local Leaders at the University of Southern California.
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Kalee CummingsSenior Business Analyst
Kalee Cummings
Senior Business Analyst
Kalee Cummings, a Senior Business Analyst at Tripepi Smith residing in the Bay Area, brings a wealth of experience in public policy, non-profit management and marketing strategy. Having quickly ascended from Junior Business Analyst to Business Analyst to her current role, Kalee excels in client management, narrative crafting and community engagement, tailoring solutions to meet diverse client needs. At the core of her proficiency lies her talent for devising innovative communication strategies and producing creative and targeted content. Additionally, Kalee is a key member of the Tripepi Smith Cloud Webmaster team and spearheads strategy and operations for Tripepi Smith Media Intelligence services, leveraging her expertise in web development, data analysis and market research to deliver invaluable insights to clients.
Kalee holds a bachelor’s degree in government from Claremont McKenna College, with a focus on public policy and organization, complemented by a sequence in data science. Her commitment to professional growth is underscored by her certifications, including Google Ads Display Certification, Meltwater Social Listening with Explore: Advanced, Meltwater Boolean: Advanced and Sprout Social Platform Certification.
Kalee’s clients have included municipalities such as American Canyon, Napa, St. Helena, El Cerrito, Orinda, Healdsburg, Windsor, San Pablo, Atherton, Livermore Area Recreation and Parks District, Dixon, Lancaster and Laguna Hills, as well as esteemed organizations like Pivot Charter Schools and the Center for Public Safety Management.
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Melanie MooreSenior Business Analyst
Melanie Moore
Senior Business Analyst
Melanie Moore, a Bay Area native, brings experience in financial research and marketing, complemented by her bachelor’s degree in economics from Claremont McKenna. She started as a Junior Business Analyst, quickly advanced to a Business Analyst in 2022 and promoted to Senior Business Analyst in 2024. Since joining the team, Melanie has played a pivotal role in managing clients, crafting compelling narratives and actively engaging with communities to fulfill unique client needs. At the core of Melanie’s expertise lies her ability to develop innovative communication strategies and create targeted content. Notably, Melanie is also a member of the Tripepi Smith Cloud Webmaster team, contributing her skills to elevate online experiences.
Melanie has certifications for Hootsuite Social Marketing Professional and Sprout Social Specialist. Additionally, Melanie has a specialty in Prop 218 processes, communications assessments and AI strategy.
Her clients include the City of Burlingame, City of Hercules, City of Livermore, City of Los Altos, City of Menlo Park, City of Mountain View, City of Salinas, City of Sunnyvale, City of Suisun City, City of Pacifica, City of Vacaville, Town of Discovery Bay, Town of Los Altos Hills, Livermore Pleasanton Fire Department, Livermore Area Recreation and Parks District, and the Vallejo Police Department.
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Josh HernandezVideographer
Josh Hernandez
Videographer
Josh Hernandez is a driven, creative professional with over ten years of experience in the audio/visual and TV production industry. Josh attended Saddleback College, where he participated in the Cinema/Television/Radio Department to strengthen his skills in TV production, directing, storytelling and video editing. Josh started his career in local government as a graphic designer for the City of Aliso Viejo and then furthered his experience in council meeting broadcasts with the City of Santa Ana and the City of Huntington Beach. He also has vast knowledge of audiovisual systems and has been a part of many A/V implementations.
Josh is a certified Hootsuite Social Marketing professional and is licensed with the FAA to fly drones. His clients include the City of Huntington Beach, the City of Laguna Woods, and Rossmoor.
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Max WeirauchWebsite Developer
Max Weirauch
Website Developer
Max Weirauch brings a diverse and dynamic skillset to the Tripepi Smith team, specializing in WordPress website development, data analytics and content management. With a primary focus on frontend design, Max also excels in configuring scalable systems in backend development environments. His websites are meticulously crafted to be responsive, accessible, search engine optimized and easily maintainable.
Leveraging his mastery of data analytics and technical know-how, Max delivers comprehensive web solutions that drive measurable results for clients.Max holds bachelor’s degrees in economics and German studies from Claremont McKenna College. During his studies, he developed a deep understanding of local government marketing trends, particularly within Southern California communities. Max approaches every project with a solution-oriented mindset, leveraging his creative marketing expertise to drive positive impact and achieve client objectives.
His client work includes the City of Big Bear to Renee Public Law Group and Erickson Hall.