Thirty years ago public agencies did not have websites. How the world has changed! Today, the website is the central hub for a public agency’s communications with those it serves and partners with. Residents, businesses, vendors, investors and other public agencies rely on websites to convey information or provide access to critical data.
A bevy of website service providers have risen up that are focused on local government’s need for website tools and technologies. Names like Granicus, CivicPlus, OpenGov, CivicLive and Revize routinely booth at local government conferences and sell into the space. It is a hot market with a lot of tools.
The Challenge
A common challenge among cities is the maintenance and upkeep of content on websites. Old information lingers too long. New information does not land on the website in a timely fashion. Sometimes new features are rolled out from the website company but your end-users are not trained to implement the new features. Finally, keeping staff up to speed on how to use the website content management system takes a lot of time and for most of them, it is a low priority in their job.
The Solution
In our work with over 150 public agencies, Tripepi Smith has seen these challenges play out and we understand the gaps cities face in extracting as much value as possible from their websites. That is why we are launching the Cloud Webmaster service offering.
Cities can now hire a team of content management specialists who know how to use the tools and technologies of the common local government website platforms used in the market today. Our team is available seven days a week to help public agencies update and change content on their websites. Now you have a single partner to manage the website content and you can save time for your swamped in-house staff who want to focus on writing the staff report, not publishing it to the website.
Publishing content with Cloud Webmaster is as simple as sending an email, making a phone call or firing off a text message with a directive. Your Cloud Webmaster team will get the content you provide published quickly and update you on the status of the effort. Better yet, if you need content written, we can engage a writer on our team to first craft the content, seek your approval and then publish it to the appropriate page or space on your website.
Cloud Webmaster team members have experience with Granicus, CivicPlus, OpenGov, CivicLive, Revize and more.
Master your website. Hire a Cloud Webmaster.
Our Cloud Webmasters
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Melanie JamesDirector
Melanie James
Director
Melanie is a talented professional with a diverse skill set in graphic design, WordPress website design and development and project management. With a keen eye for aesthetics and graphic design, she creates visually captivating designs that capture a client’s vision. Her proficiency in web design, complemented by a deep understanding of HTML, CSS and industry trends, allows her to craft great websites that engage audiences. As a skilled project manager, she ensures seamless execution from start to finish, while her expertise in account management enables her to meet client expectations and build strong partnerships. Her versatile skill set and dedication to client success with efficient project execution provide exceptional results and client satisfaction.
Her clients include the cities of Palmdale, Tracy and Daly City, as well as the Santa Clara County Fire Department, California Association for Local Economic Development and Rowland Water District.
Melanie is a certified Hootsuite Social Marketing Professional and Constant Contact Certified Solutions Provider and has completed the University of Southern California Executive Education Forum for Local Leaders and the University of California, Irvine Public Policy Making Academy II.
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Sara MadsenDirector
Sara Madsen
Director
Sara Madsen has a skill set that is simultaneously wide and deep, ranging from graphic design to website development to account and project management; she is one of Tripepi Smith’s most trusted ‘Swiss Army knives.’ With a formal education in marketing and environmental sustainability from San Diego State University, Sara brings technical prowess and creative savvy to the clients she serves. Her work as a Senior Business Analyst includes providing key account management support and project leadership, while concurrently delivering on a variety of creative projects.
Her clients include City of Laguna Hills, City of Lomita, City of Paramount, City of Orange, City of Yucca Valley, City of Indian Wells, City of Pico Rivera, Clean Energy Alliance, CalChoice, Pomona Choice Energy, Palmdale Energy, Pivot Charter Schools, California Urban Forest Council, Renne Public Law Group and TS Talent Solutions.
Sara is certified as a Google Analytics, Constant Contact Certified Solutions Provider and Hootsuite Social Marketing Professional. She has also completed the Public Policy Making Academy II at the University of California, Irvine and the Executive Education Forum for Local Leaders at the University of Southern California.
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Kalee CummingsSenior Business Analyst
Kalee Cummings
Senior Business Analyst
Kalee Cummings is a creative analyst whose background has centered in public policy and the non-profit industry. Kalee brings a strong research background, which is evident in her experience as a student researcher for CMC’s Policy Lab and CMC’s Data Science Capstone programs. She also developed her professional skills with her experience in SOURCE, a student-led non-profit consulting group, where she gained client services and project management expertise. In her experiences, Kalee has developed a strong propensity for learning and delivering successful results in the fields of local government and marketing. She is a graduate of Claremont McKenna College, with a Bachelor of Arts in Government, concentrating in public policy and organization, and a sequence in Data Science.
Kalee is a certified Hootsuite Social Marketing Professional. Her client work includes Pivot Charter Schools and various redistricting projects.
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Melanie MooreSenior Business Analyst
Melanie Moore
Senior Business Analyst
Melanie is a driven and detail-oriented team player with a background in financial research and marketing. She graduated from Claremont McKenna College with a Bachelor of Arts degree in Economics. Before joining the Tripepi Smith team, Melanie strengthened her policy skills in research and data analytics while working for the Financial Economics Institute on an accounting labor market issue. As a Senior Business Analyst at Tripepi Smith, Melanie works to share the stories of her clients through managing project and client needs, developing unique communication strategies and drafting targeted content.
Melanie is a certified Hootsuite Social Marketing Professional and is Sprout Social certified. Some of her clients include the City of Bell, City of Burlingame, City of Hayward, City of Livermore, City of Menlo Park, City of Renton, City of Sunnyvale, City of Tustin, Clean Energy Alliance, Livermore-Pleasanton Fire Department and Town of Los Altos Hills.
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Josh HernandezVideographer
Josh Hernandez
Videographer
Josh is a driven creative professional with over 7 years of experience in the audio/visual and TV production industry. Josh attended Saddleback College where he participated in the Cinema/Television/Radio Department to strengthen his skills in TV production, directing, storytelling and video editing. He started his career in local government as a graphic designer for the City of Aliso Viejo and then furthered his experience in council meeting broadcasts with the City of Santa Ana and the City of Huntington Beach. He has also practiced his skills for companies, like Microsoft, Paul Mitchell, School First and the Boys and Girls Clubs.
Josh is a certified Hootsuite Social Marketing professional, as well as FAA certified to conduct commercial operations with drones. His clients include the City of Huntington Beach, City of Bellflower, City of Fullerton and City of Santa Ana.
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Max WeirauchJunior Website Developer
Max Weirauch
Junior Website Developer
Max Weirauch brings a diverse and dynamic skillset to the Tripepi Smith team, specializing in WordPress website development, data analytics and photography. With a primary focus on front-end design, Max also excels in configuring scalable systems in backend development environments. His websites are meticulously crafted to be responsive, search engine optimized and easily maintainable. Leveraging his mastery of data analytics and technical know-how, Max delivers comprehensive web solutions that drive measurable results for clients.
Max holds Bachelor of Art Degrees in Economics and German Studies from Claremont McKenna College. During his studies, he developed a deep understanding of local government marketing trends, particularly within Southern California communities. Max approaches every project with a solution-oriented mindset, leveraging his creative marketing expertise to drive positive impact and achieve client objectives.