Thirty years ago public agencies did not have websites. How the world has changed! Today, the website is the central hub for a public agency’s communications with those it serves and partners with. Residents, businesses, vendors, investors and other public agencies rely on websites to convey information or provide access to critical data.
A bevy of website service providers have risen up that are focused on local government’s need for website tools and technologies. Names like Granicus, CivicPlus, OpenGov, CivicLive and Revize routinely booth at local government conferences and sell into the space. It is a hot market with a lot of tools.
The Challenge
A common challenge among cities is the maintenance and upkeep of content on websites. Old information lingers too long. New information does not land on the website in a timely fashion. Sometimes new features are rolled out from the website company but your end-users are not trained to implement the new features. Finally, keeping staff up to speed on how to use the website content management system takes a lot of time and for most of them, it is a low priority in their job.
The Solution
In our work with over 150 public agencies, Tripepi Smith has seen these challenges play out and we understand the gaps cities face in extracting as much value as possible from their websites. That is why we are launching the Cloud Webmaster service offering.
Cities can now hire a team of content management specialists who know how to use the tools and technologies of the common local government website platforms used in the market today. Our team is available seven days a week to help public agencies update and change content on their websites. Now you have a single partner to manage the website content and you can save time for your swamped in-house staff who want to focus on writing the staff report, not publishing it to the website.
Publishing content with Cloud Webmaster is as simple as sending an email, making a phone call or firing off a text message with a directive. Your Cloud Webmaster team will get the content you provide published quickly and update you on the status of the effort. Better yet, if you need content written, we can engage a writer on our team to first craft the content, seek your approval and then publish it to the appropriate page or space on your website.
Cloud Webmaster team members have experience with Granicus, CivicPlus, OpenGov, CivicLive, Revize and more.
Master your website. Hire a Cloud Webmaster.
Our Cloud Webmasters
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Melanie JamesSenior Business Analyst
Melanie James
Senior Business Analyst
Melanie James is a talented graphic artist, expert on the WordPress platform, a skilled project manager and a lead for Tripepi Smith’s cablecasting and videography services. She has managed and delivered dozens of successful website development projects and has a full suite of creativity skills rooted in her formal graphic arts education. Her skills cover the full Adobe Creative Suite and into HTML and CSS. In addition, she has managed an array of projects ranging from robust digital advertising campaigns to comprehensive video production projects.
Her clients include City of Tracy, City of Daly City, City of Bellflower, City of Huntington Beach, City of Fullerton, City of La Cañada Flintridge, City of Menifee, City of Paramount, Santa Clara County Fire Department, Rowland Water District, and Placer Mosquito Vector Control District.
Melanie is a certified Hootsuite Social Marketing Professional and Constant Contact Certified Solutions Provider and has completed the University of Southern California Executive Education Forum for Local Leaders and the University of California, Irvine Public Policy Making Academy II.
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Sara MadsenSenior Business Analyst
Sara Madsen
Senior Business Analyst
Sara Madsen has a skill set that is simultaneously wide and deep, ranging from graphic design to website development to project management; she is one of Tripepi Smith’s most trusted ‘Swiss Army knives.’ With a formal education in marketing and environmental sustainability from San Diego State University, Sara brings technical prowess and creative savvy to the clients she serves. Her work as a Business Analyst includes providing key account management support and project leadership, while simultaneously delivering on a variety of creative projects.
Her clients include City of Lomita, City of Paramount, City of Orange, City of Yucca Valley, City of Indian Wells, City of Pico Rivera, City of Palmdale, Clean Energy Alliance, CalChoice, Pivot Charter Schools, California Urban Forest Council, Civiltec Engineering and Renne Public Law Group.
Sara is certified as a Google Analytics, Constant Contact Certified Solutions Provider and Hootsuite Social Marketing Professional. She has also completed the Public Policy Making Academy II at the University of California, Irvine and the Executive Education Forum for Local Leaders at the University of Southern California.
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Kalee CummingsBusiness Analyst
Kalee Cummings
Business Analyst
Kalee Cummings is a creative analyst whose background has centered in public policy and the non-profit industry. Kalee brings a strong research background, which is evident in her experience as a student researcher for CMC’s Policy Lab and CMC’s Data Science Capstone programs. She also developed her professional skills with her experience in SOURCE, a student-led non-profit consulting group, where she gained client services and project management expertise. In her experiences, Kalee has developed a strong propensity for learning and delivering successful results in the fields of local government and marketing. She is a recent graduate of Claremont McKenna College, with a Bachelor of Arts in Government, concentrating in public policy and organization, and a sequence in Data Science.
Kalee is a certified Hootsuite Social Marketing Professional. Her client work includes Pivot Charter Schools and various redistricting projects.
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Melanie MooreBusiness Analyst
Melanie Moore
Business Analyst
Melanie is a driven and detail-oriented team player with a background in financial research and marketing. She graduated from Claremont McKenna College with a Bachelor of Arts degree in Economics. Before joining the Tripepi Smith team, Melanie strengthened her policy skills in research and data analytics while working for the Financial Economics Institute on an accounting labor market issue. As a Junior Business Analyst at Tripepi Smith, Melanie works to share the stories of her clients through managing project and client needs, developing unique communication strategies and drafting targeted content.
Melanie is a certified Hootsuite Social Marketing Professional and is Sprout Social certified. Some of her clients include Climatec, California Contract Cities Association, City of Dublin, City of Tustin, City of Livermore, City of Daly City, Vallejo Police Department, and Olympic Staffing.
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Josh HernandezJunior Business Analyst
Josh Hernandez
Junior Business Analyst
Josh is a driven creative professional with over 7 years of experience in the audio/visual and TV production industry. Josh attended Saddleback College where he participated in the Cinema/Television/Radio Department to strengthen his skills in TV production, directing, storytelling and video editing. He started his career in local government as a graphic designer for the City of Aliso Viejo and then furthered his experience in council meeting broadcasts with the City of Santa Ana and the City of Huntington Beach. He has also practiced his skills for companies, like Microsoft, Paul Mitchell, School First and the Boys and Girls Clubs.
Josh is a certified Hootsuite Social Marketing professional, as well as FAA certified to conduct commercial operations with drones. His clients include the City of Huntington Beach, City of Bellflower, City of Fullerton and City of Santa Ana.
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John BallietJunior Business Analyst
John Balliet
Junior Business Analyst
John Balliet brings a solid background in communication and SB 1383 know-how to Tripepi Smith. He graduated from Point Loma Nazarene University with a degree in Societal Communication and was able to hone his skills and leadership abilities as one of the captains of his collegiate baseball team. He further developed his communication skills, as well as expanded his knowledge in the solid waste recycling field during his time as a Junior Consultant.
John is a certified Hootsuite Marketing Professional. His clients include: Climatec, City of Huntington Beach, City of Fullerton and contracted SB 1383 work.