Celebrating Silent Infrastructure
Infrastructure is an unsung hero that enables innumerable conveniences, from binging shows on Netflix to heating our homes. ...
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19
April
Insights
Granicus Absorbs Vision Internet
Granicus and Vision joined forces to lead innovation in the public sector and support governments serving their constituencies....
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05
April
The Three Commandments of Media Relations
Newspapers may struggle financially, but they remain a core influencer and message delivery platform in our communities. This has made the ability for City Staff to...
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20
March
Sponsored Content Moves Nextdoor
Hyper-local online neighborhood forum Nextdoor now allows Sponsored Posts from businesses....
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02
March
Open and Click-Through Rates Aren’t Telling the Full Story About Your Email Campaigns
When it comes to email marketing analytics, open and click-through rates only tell part of the story of a campaign’s impact. ...
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16
February
Facebook Blueprint
Facebook has introduced Blueprint, an online education resource to help advertisers learn Facebook’s advertising tools....
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02
February
2018 Is Ultra Violet
Integrating trending colors, such as Pantone’s Color of the Year, can add a contemporary flair to messaging and branding....
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18
January
Facebook’s New Algorithm Creates Obstacles and Opportunities for Municipalities
Facebook is changing the way it prioritizes content in followers’ News Feeds. Here are three tips for updating your Facebook marketing strategy....
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17
January
Changes Coming for LinkedIn Groups
LinkedIn recently confirmed details of how they are "planning to make Groups a bigger part of the main LinkedIn experience."...
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15
January
3 Instagram Updates That Will Impact Your Strategy
Bolster your messaging and reach with these new Instagram updates....
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05
January
Insights Roundup – December 2017
Check out the latest insights from our social media sites in this December 2017 Insights Roundup....
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02
January
End-of-Year Digital Asset Checklist
The end of the year for public agencies is usually a quiet period and a good chance to catch up on some annual activities. Tripepi Smith...
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05
December