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Karen Completes LinkedIn Advertising Course

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LinkedInKaren Villaseñor, Tripepi Smith Junior Business Analyst, recently completed “Advertising on LinkedIn,” a course offered through Lynda.com for training on LinkedIn’s advertising tools.

“At its core, LinkedIn is a social media platform for professionals. This type of audience makes LinkedIn a unique space for online advertising compared to other platforms like Facebook and AdWords,” said Karen. “Understanding LinkedIn’s advertising capabilities is essential for my ability to assist our clients who are looking to reach a professional audience especially around city economic development efforts.”

The course uses video tutorials and exercise files to provide an overview of LinkedIn’s marketing best practices and step-by-step walkthroughs of the platform’s ad types, targeting options, bidding and reporting. The course is divided into six chapters with a quiz at the end of each.

“At Tripepi Smith, we are always learning. By training our team members on available digital advertising platforms like LinkedIn, we are equipping our team to help our clients better communicate with their audiences,” said Ryder Todd Smith Tripepi Smith President. “With more than 546 million professionals on LinkedIn and some rather compelling targeting tools, the platform is an important option for our local government clients.”

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver City, City of Rolling Hills Estates, City of La Puente, City of Tracy, City of Cupertino, City of Duarte, City of Millbrae, City of Daly City, City of La Cañada Flintridge, City of Fountain Valley, City of Paramount, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Avenu Insights and Analytics, Inland Empire Utilities Agency.

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