Social Media News to Know: April 2021
At Tripepi Smith, we know it’s hard to stay up to speed on social media platforms when they constantly change. You may not always have the time to learn about the latest and greatest social media trends (let alone the luxury of resources and budget to implement them). Instead, let us provide you with a regular roundup of social media news we think you need to know. Here are the stories that caught our attention this month:
- LinkedIn is adding new features to member profiles, such as video cover stories, a field to customize preferred gender pronouns and a ‘Creator Mode’. Video cover stories allow users to personally introduce themselves to folks visiting their profiles, and with Creator Mode, the current ‘Connect’ button becomes a ‘Follow’ button. Additionally, in Creator Mode, users can add hashtags on topics they post about the most. The hashtags will automatically bump these posts to the top of profiles so onlookers see them first.
- Facebook is introducing new tools to give users more context and control. The first feature, which is currently being tested, is a label system that will help users see what individuals or organizations are behind the posts they see in their feeds. Labels, such as ‘public official,’ ‘fan page’ and ‘satire page’, will be found beneath a Page’s name on its profile.The second set of features gives users the power to manage who can comment on their public posts, to prioritize posts from friends and Pages they like most, to filter their News Feed by either algorithm rankings or chronological order and to understand why they may be seeing certain posts in their feeds.
- Changes are coming to Facebook and Instagram Stories. Facebook is working on a green screen feature for Facebook Stories that will allow users to overlay a video or image over a previously recorded video or image. This is similar to the green screen features of Instagram, Tik Tok and Twitter. On the other hand, Instagram has announced that it will add an option to save Stories to drafts, allowing users flexibility to create Stories in advance.
- LinkedIn and Facebook are developing live audio chat-room features, following the trend that Clubhouse and podcasts have started.
- Hootsuite has introduced new features this past month intended to improve the social media management experience. First, Hootsuite Analytics now has a ‘Best Time to Publish’ section that will make it easy for users to see when they get the most engagement on their posts by day and hour. Hootsuite users can also integrate Sparkcentral to simplify customer engagement messaging and Magento to add streams of your business’ products, share them to social media and send links to Facebook, Instagram and Twitter users. Last, you can now use Hootsuite to create photo grids of up to 9 photos to post to Instagram.
- Twitter is looking to launch an improved Direct Message (DM) experience to give users the capacity to search their DMs beyond more than just usernames, but also by message content, shared media and links.
- To reduce the impacts of negative behavior on creators, YouTube is removing dislike counts from public videos. Creators will still be able to see their dislike counts in YouTube Studio and users will still have the option to dislike videos.
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