Social Media News to Know: May 2021

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At Tripepi Smith, we know it’s hard to stay up to speed on social media platforms when they constantly change. You may not always have the time to learn about the latest and greatest social media trends (let alone the luxury of resources and budget to implement them). Instead, let us provide you with a regular roundup of social media news we think you need to know. Here are the stories that caught our attention this month:

  1. Twitter has a new subscription service called Twitter Blue in the works that will cost $3 a month for features like undoing tweets and creating categorized folders of your favorite tweets called ‘Collections’. A management and measurement dashboard app called Tweetdeck and a Super Follow ability that will allow subscribers to follow creators for access to exclusive content are also possible additions to the app for those subscribed.
  2. Twitter added the DM search bar on Android, a feature iOS users have been using since 2019. Android users can now search their DMs by terms and phrases to sort through new and old conversations.
  3. Twitter is aiming to reopen public applications for profile verification in May. Applicants must fall into one of six categories: activist, organizer or influencer; company, brand or organization; entertainers or entertainment groups; government official or affiliate; journalist or news organization; or professional sports or e-sports entity.
  4. YouTube continues to roll out Clips, which allows creators to curate 60-second snippets of their full-length videos for simple sharing across other social media channels or via email.
  5. Instagram is testing ‘Uploading’ feed posts from the desktop app. Stories and Reels capabilities are still being developed.

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