Social Media News to Know: June 2021
At Tripepi Smith, we know it’s hard to stay up to speed on social media platforms when they constantly change. You may not always have the time to learn about the latest and greatest social media trends (let alone the luxury of resources and budget to implement them). Instead, let us provide you with a regular roundup of social media news we think you need to know:
- Facebook updated Messenger with a quick reply bar on shared images, QR and payment links for simple money transfers, releasing sponsored chat themes and feeding Facebook and Instagram Messages into one inbox. At least for now, chat themes are only up for grabs to the major film and music industry for now.
- Twitter is adding a ‘Subscribe’ button option so users will soon be able to promote newsletter sign-ups straight from their profiles. The ‘Subscribe’ button will also come with a section in the main profile information panel for newsletter information. This feature is included in the Professional Profile tests.
- Twitter is adding creator profiles and a new Fleets advertising option. Fleets ads will play between Fleets frames, taking on a look similar to TikTok or Instagram Stories.
- Twitter announced users will soon be able monetize their Twitter presence with a monthly fee for exclusive content, a feature of the “Super Follow” option they teased in February. Super Follow will also enable labels highlighting paying followers in replies, profile badges and bonus content like exclusive tweets and newsletters. Profiles must have at least 10K followers and post regularly (at least 25 tweets in 30 days) to be eligible for Super Follow.
- YouTube is adding a new step to the copyright claim process that will allow all users to tick a “Prevent copies of these videos appearing on YouTube going forward” box when reporting a copyright violation. When this box is checked, YouTube will stop users from uploading your video and will alert the original creator when someone is trying to post their video. The copyright options were previously only available to those in the Partner Program.
- YouTube added an update that will allow users to add midroll ad breaks, end screens, info cards and more while their video is processing to minimize time in the app.
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