Social media moves quickly. The rising dominance of Instagram still lives in recent memory, yet younger demographics are now migrating en masse to the short-form video sharing platform TikTok – which, at over 500 million daily users, rivals Instagram in popularity. More importantly for public agencies,...
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At Tripepi Smith, we know it's hard to stay up to speed on social media platforms when they constantly change. Just a few years ago, ephemeral "Stories" content, live video streaming and automated message replies were all considered "cutting edge." Now, if you're not using...
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Here is some guidance on how you can use social media to its fullest potential....
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Facebook experts release best practices for local governments and announce new "Local Alerts" tool....
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Previously, Facebook Pages were unable to join Groups....
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Hiding a negative comment on your agency's Facebook Page is a tempting solution that sounds easier than deleting the comment. Don't do it, though....
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A surefire way to ‘beat’ Facebook’s pesky algorithm....
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With so many social media platforms out there, it can be difficult to discern which ones are best for reaching residents and business owners within your city....
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As a city manager, knowing your agency’s digital metrics can inform the decisions made at city hall. ...
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The City of Tracy has renewed a professional services agreement with Tripepi Smith to provide marketing and communication support for the economic development team....
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When it comes to public agencies, Facebook Page Reviews may do more harm than good. Should you disable them?...
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Facebook has introduced Blueprint, an online education resource to help advertisers learn Facebook’s advertising tools....
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