Social Media News to Know: October 2022
Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of social media news you need to know:
- To make it easier to drive traffic to your profile and for individuals to find your content, YouTube is emulating other social media apps by launching @handles for channels. This update will allow all YouTube channels to have a unique identifier that helps people find and interact with their content. A creator’s handle will directly connect their audience to their content, much like unique handles on Twitter and Instagram do. Ensuring that each channel has a @handle, will also make it harder for scammers to create replica channels and trick users with fake uploads.
- To allow users an easy and accessible way to view analytics within the app, Twitter has launched an updated analytics tab for professional accounts. This dashboard feature provides an updated overview of a business’s overall account performance. This update will be handy for businesses starting out on Twitter or those that are not set up with a third-party analytics tool.
- In order to assist users with hearing difficulties or people watching videos with the sound off, LinkedIn has launched new accessibility updates. The site has added an auto-captions feature for video content so that after uploading a video clip to the feed, users have the option to turn on automated captions. Users will be able to review the captions before publishing them. Furthermore, LinkedIn users will be able to activate high contrast while watching videos in the app which will adjust the colors of the video to improve accessibility for users with low vision or visual disabilities.
- Google has updated its search display formats in order to provide users with more context when they are searching for information on the platform. Google has added site names to search results on mobile, making it so that users can easily identify the site corresponding with each search result. Google is also switching the ad notifier from “ad” to “sponsored.” This new label and its prominent position on its own line will improve the search engine’s transparency by helping users clearly distinguish ads from regular search results.
- Twitter has introduced a new link spotlight call to action (CTA) button for professional accounts. Using this feature, professional accounts will be able to add a URL with a variable CTA button to their profile in the app. Labels for CTA buttons range from “Stream Live” to “See Now.” However, there is a catch. Twitter is currently only allowing 34 eligible domains to enter as your CTA URL. While the domain options are limited, they include several common video platforms such as YouTube and Vimeo. With this feature, a business could include their YouTube channel in their link spotlight while also linking to their own website in their Twitter bio.
For more #AlwaysBeLearning insights from Tripepi Smith: