Social Media News to Know

Social Media News to Know: July 2023

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Social Media News to Know, a monthly roundup

Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of social media news you need to know:

  1. Meta recently launched Threads, an entirely new platform focused on sharing text-based posts rather than graphics. Threads is currently compatible with Instagram, but will likely connect with other social media platforms in the near future. Users’ Instagram usernames carry over to Threads, but the new platform offers a variety of Thread-specific opportunities to customize the account. 
  2. While Instagram launched the ability to publish posts in partnership with other users in 2022, over the course of the last month, Instagram announced the collaborative post features. Users are now able to publish content with up to three creators on any standard feed post or Reel.
  3. LinkedIn began exploring options with AI in June and recently released a live test of generative AI posts. While the update is still in the process of being rolled out, users will be prompted with an AI-generated ‘first draft’ when publishing posts on the site. The intent is to assist users in transforming their thoughts into complex, fully developed posts more efficiently.
  4. Twitter has consistently added video updates throughout the last few months. One of the more recent updates in June was picture-in-picture (PiP) playback, allowing users to continue streaming videos from Twitter outside of the app. Twitter also recently launched the ability for Twitter Blue subscribers to publish video content for up to two hours. With video content dominating social media, more updates are likely to be rolled out in the coming months.
  5. On July 1st, 2023, Twitter announced limitations on how much content users can consume on a daily basis. Depending on the age and status of the accounts, users are able to view between 500 and 10,000 tweets. 

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