South Gate Calls on Tripepi Smith for Expanded Video Production

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The City of South Gate called upon Tripepi Smith to produce videos to spread the word about COVID-19 updates, community information and the Census to residents.

“In the midst of the pandemic, our community has looked to the City for guidance, and with the help of Tripepi Smith, we’re providing guidance for our community. Video is a powerful tool to reach our residents, and as Mayor I want to work hard every day to reach our community and deliver for them,” said Mayor Maria Davila. “Tripepi Smith offers comprehensive communications support and deep knowledge of local government. Their wisdom helps us execute better and offer the quality communications that our residents need and deserve.”

The video project deliveries have consisted of:

  • An animated introduction clip that plays before city council meetings explaining how residents can safely participate in public meetings.
  • A video where residents are introduced to their city council members and learn their hopes for South Gate.
  • A video showcasing enrichment programs that can help South Gate’s youth navigate their college and early career plans.
  • Lastly, a video where city council members come together again to encourage residents to participate in the 2020 Census.

Melanie James, senior business analyst at Tripepi Smith, leads the South Gate team through outreach projects and worked with City staff to direct the videos. The video production team, consisting of Senior Business Analyst Cameron Grimm, Business Analysts Skylar Hunter and Saara Lampwalla and Junior Business Analyst Alexandra Applegate, has filmed over 10 videos and is working on 8 animated videos.

Melanie commented, “At a time when we must be apart, virtually connecting with one’s community has never been more important. It is rewarding helping the City of South Gate inform their residents and local businesses with the videos we have helped them produce. The City is investing heavily in public information, transparency and community education.”

The videos can be found on the City of South Gate’s YouTube channel. Spanish and English versions, along with captions, were created for each one before they were posted to the City’s social media.

South Gate has been a client of Tripepi Smith since December 2019. Tripepi Smith has also produced videos for:

About the City of South Gate

Located in the heart of the Los Angeles Metropolitan Area, the City of South Gate is a busy, urban community consisting of residential, commercial, and industrial development spread over 7.4 square miles. It currently ranks as the 73rd largest city in California and 17th largest in Los Angeles County with a population of 98,633. South Gate is known for its outstanding city services, remarkable parks and recreation facilities, and family-friendly environment.

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of El Cerrito, City of Indian Wells, City of La Cañada Flintridge, City of Lakeport, City of Lake Forest, City of Napa, City of Paramount, City of Santa Cruz, City of Tracy, City of Vallejo, Cal Choice Energy Authority, California Joint Powers Insurance Authority, Inland Empire Utilities Agency, Rowland Water District, California Contract Cities Association, California City Management Foundation, Institute for Local Government, League of California Cities, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.