Alexandra Applegate Joins Tripepi Smith
Tripepi Smith welcomes Alexandra Applegate as a junior business analyst, effective January 2nd. Alex’s passion for storytelling, branding and news will help her serve Tripepi Smith and its clients. With her arrival at the firm, Tripepi Smith now total 20 associates who are ready to serve over 100 Tripepi Smith clients.
“I am really excited to join Tripepi Smith so I can use my love of writing, communications and helping people to work for clients and my teammates,” Alex said. “My passion for local government was sparked during an internship with Lake Forest. Now at Tripepi Smith I get to work with dozens and dozens of cities across California to help them communicate.”
During her time as a public information intern for the City of Lake Forest, Alex focused on analyzing and growing the city’s social media presence and helped triple the City’s Instagram following during her time on staff. She also designed graphics for social media and the City’s newsletters as well as helped plan and execute large-scale initiatives for the City.
Most recently, Alex worked as a general assignment reporter at the Daily Journal where she wrote recurring columns for its various publications, managed online sections of the newspaper and wrote features on high-profile attorneys.
As an undergraduate student, Alex worked on her university’s newspaper, the Banner, ending her time on staff as editor-in-chief. While managing and supervising a staff of more than 25 students, she led her school’s publication to more than 20 awards – three of which the program had never received before.
Alex earned a Bachelor of Arts in Public Relations with a minor in Spanish from California Baptist University.
“Tripepi Smith has been adding talent at a fast pace to keep up with the demand we see in the market and to address new areas of innovation that we see unfolding with digital communications. Having someone with both experience work in city hall and on the private side with reporting work is a positive combination that I could not pass up,” noted Ryder Todd Smith, President of Tripepi Smith. “Alex’s experience immediately caught our eye, and we have high expectations for the impact she will have for our clients.”
About Tripepi Smith
Tripepi Smith is a marketing, technology and public affairs firm based in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. The firm’s unique mix of marketing and technology prowess provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. Tripepi Smith provides full content creation services, including: ghostwriting, collateral development, photography, video production, search engine optimization, email marketing, crisis communications, social media management and website design and execution. Tripepi Smith clients include: City of Santa Ana, City of Culver City, City of Rolling Hills Estates, City of Tracy, City of Santa Cruz, City of Snoqualmie, City of Cupertino, City of Daly City, City of La Cañada Flintridge, City of Paramount, City of Huntington Beach, City of El Cerrito, City of Indian Wells, City of Yuba City, Santa Clara County Fire Department, Industry Business Council, NHA Advisors, CalChoice, California Joint Powers Insurance Authority, Rowland Water District, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Inland Empire Utilities Agency and Climatec Energy Services.