City of Oakley Taps TS for Brand Refresh and Style Guide
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n May 2022, the City of Oakley tapped Tripepi Smith to revamp its branding standards with a refresh and creation of a style guide at a glance. Oakley set out to refresh key aspects of its brand, clarify existing styles and create resources that staff could use to implement the new brand in their communications work.
“The City of Oakley is pleased with the outcome of our branding effort with Tripepi Smith,” said Josh McMurray, City Manager of the City of Oakley “The deliverables were thorough and have modernized our City’s brand, bringing our visual identity up to speed with the state of the community today. The guidelines and comprehensive resources have also supported staff in producing future content in line with our new style guide parameters. We are very pleased with the end results.”
The effort was led by Senior Business Analyst Saara Lampwalla, and Creative Director Kevin Bostwick, with further assistance from Business Analyst Kaetlyn Hernandez.
Leveraging the “1-page high-level style guide” previously created by staff, the team produced an updated and expanded style guide that defines the City’s brand personality with fonts, colors, logos and standardized templates. Along with curating Oakley’s updated brand, Tripepi Smith also produced brand new staff reports, press release templates, a letterhead, sublogo options and social media templates.
“Clean, cohesive branding helps residents engage positively with important community information. I enjoyed building out brand deliverables that reflect the City of Oakley’s friendly atmosphere,” said Kevin. “I will enjoy seeing how Oakley builds on the foundation of their new style guide and brand assets to add impact to materials across the organization.”
Tripepi Smith has delivered branding projects, including logos, style guides and website redesigns for the City of Cupertino, City of San Leandro, City of Livermore, Inland Empire Utilities Agency, City of Norwalk, MuniEnvironmental and Clean Energy Alliance, among others.
About the City of Oakley
The City of Oakley, incorporated in July 1999, is one of California’s youngest cities. Residents enjoy a charming area with an abundant housing supply, quality schools, and a friendly atmosphere that truly make Oakley, “A Place for Families in the Heart of the Delta.” Today a landscape of gently rolling fields, orchards, and vineyards gives us a glimpse of Oakley’s agricultural past. From a quiet Delta farming town, Oakley has blossomed into a growing community of landscaped parks, abundant recreational opportunities, shopping centers, and planned business and commercial development. Oakley’s residents enjoy a progressive community that is rich in history, supports strong family values, and offers a high quality of life. Our residents take pride in being a part of a City that is building a prosperous future for generations to come.
About Tripepi Smith
Tripepi Smith is a marketing, technology and public affairs firm based in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. The firm’s unique mix of marketing and technology prowess provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. Tripepi Smith provides full content creation services, including: ghostwriting, collateral development, photography, video production, search engine optimization, email marketing, crisis communications, social media management and website design and execution. Tripepi Smith clients include: City of Santa Ana, City of Culver City, City of Rolling Hills Estates, City of Tracy, City of Santa Cruz, City of Snoqualmie, City of Cupertino, City of Daly City, City of La Cañada Flintridge, City of Paramount, City of Huntington Beach, City of El Cerrito, City of Indian Wells, City of Yuba City, Santa Clara County Fire Department, Industry Business Council, NHA Advisors, CalChoice, California Joint Powers Insurance Authority, Rowland Water District, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Inland Empire Utilities Agency and Climatec Energy Services.