Clean Energy Alliance


Graphic Design, Photography Services, Web Design and Support Services

About This Project

Tripepi Smith originated the 2020 branding of a new public energy agency replacing the default utility. Tripepi Smith positioned CEA as a modern, clean alternative to the existing power supplier (San Diego Gas & Electric) for the Cities of Carlsbad, Del Mar and Solana Beach. It is a good example of our work to reflect multiple communities, regional identity and a vision for the future. Tripepi Smith performed the research and analysis, designed the logo and brand fonts/colors and a style guideline cheat sheet, created iconography for service tiers, executed the photoshoot, built the original website, designed infographics, etc.