Clean Energy Alliance

CEA Tiers Web Graphic Mockup CEA Logo Mockup CEA Social Media Mockup CEA Solar Plus Webpage Mockup


Communication Services, Community Choice Aggregation, Graphic Design, Photography Services, Web Design and Support Services

About This Project

Tripepi Smith originated the 2020 branding of a new public energy agency replacing the default utility. Tripepi Smith positioned CEA as a modern, clean alternative to the existing power supplier (San Diego Gas & Electric) for the Cities of Carlsbad, Del Mar and Solana Beach. It is a good example of our work to reflect multiple communities, regional identity and a vision for the future. Tripepi Smith performed the research and analysis, designed the logo and brand fonts/colors and a style guideline cheat sheet, created iconography for service tiers, executed the photoshoot, built the original website, designed infographics, etc.