CategoryCommunications, Design, Infographics
About This Project
Tripepi Smith has been engaged with the City of Napa since late 2019. While the City originally engaged us for retainer services focused on social media creation and management, content writing and website support, they quickly expanded our engagement to include ad hoc graphic design support, video editing, infographic design and HR outreach and promotion. Beginning the engagement mere months before COVID-19 hit the U.S. meant that Napa, like cities across the country, was having to pivot their approach to communications and they turned to Tripepi Smith to assist with the influx of critical public health outreach. In addition to drafting, scheduling, and monitoring social media posts across all City platforms, Tripepi Smith has drafted written content such as letters from the City Manager, press releases, and radio scripts. On an ad hoc basis, we have completed detailed financial infographics that outlined the potential effects of COVID-19 on City finances (One of these infographics was featured in a MarketWatch article.), wrote and designed their 2020 State of the City booklet, edited videos that told the story of local business and City support throughout the pandemic and more.
Social media management, monthly stories, website content—all helped the City engage in effective, transparent ways and measured by quarterly metrics reporting. This work generates ad hoc design projects, including graphics for finance, voter outreach and other civic messaging. For the infographic explaining coronavirus impact on budget, Tripepi Smith created an animated video: