Saara is a Business Analyst with Tripepi Smith. She is an alumna of California State Polytechnic University, Pomona, where she earned her Bachelor of Science degree in Communication, with an emphasis in Public Relations as well as minors in Marketing Management, Journalism and Philosophy.
Saara is the marketing manager for Tripepi Smith, creating content and managing the firm’s marketing strategy as well as providing creative direction on brand voice, print collateral, advertising, and video. Her skills include writing press releases and articles, social media strategy development and analysis, website management, email marketing, inbound marketing, event planning, video production and sponsorship management.
Her clients include Climatec, City of Culver City, Institute for Local Government, League of California Cities, Orange County City Managers Association, San Gabriel Valley City Managers Association and University of Southern California City/County Management Fellowship. She is also account manager for PublicCEO and helps maintain Civic Business Journal.
Saara is a certified Constant Contact Solutions Provider, Hootsuite Social Marketing Professional and Hubspot Inbound Marketing Professional. She also holds a certification in Google Analytics and a drone pilot license from the Federal Aviation Administration and has completed the University of California, Irvine Public Policy Making Academy II.