Orange County City Internet Strategy Analysis – 4th Edition

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Are you a public information officer trying to engage your residents on a limited budget? Are you a social media maven looking for perspective on government’s use of new media? Are you a city clerk wondering how you can improve the city’s website? Well have we got a report for you!

Tripepi Smith has released its fourth edition of the Orange County City Internet Strategy Analysis report. The report reviews city Internet strategies for all 34 cities in Orange County.  The analysis is focused on the ways in which cities embrace social media, offer greater transparency and increase citizen access to their government.

You can download the report here: Orange County City Internet Strategy Analysis – November 2012 (PDF – 18 Pages)

Some interesting notes that resulted from the analysis:

  • Irvine and Brea have the two best overall strategies
  • 94% of cities have a presence on Twitter or Facebook, but only 75% of those regularly updated their social media pages.
  • 97% of cities make their City Council meetings available online.
  • More cities had an official Twitter account (85%) than an official Facebook account (76%)

Tripepi Smith has published this study with the hope that it will spawn a discussion among the public and cities about how social media is best used by cities. It may even provide some helpful feedback for a city on how to improve their own strategy.

If you are affiliated with a city in Orange County, you can contact the author ( to get a custom report on your city’s performance.

We welcome suggestions as to how to improve future editions.

Tripepi Smith principals are available to speak at your next event about communications strategies and new media. Contact Ryder at

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