HdL Companies Ad hoc work with Team Tripepi Smith

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For nearly two years, Tripepi Smith has worked with HdL Companies’ in-house marketing team on a number of their communication priorities, including digital advertising, story writing and copyediting.

Team Tripepi Smith has also provided staff training with Principal and Co-Founder Ryder Todd Smith instructing on using social media as a thought leadership platform, and Senior Business Analyst Karen Villaseñor advising on all things digital advertising and analytics.

“HdL Companies is a partner to more than 700 government agencies seeking to maximize and better manage their revenues,” said Andy Nickerson, CEO and president of HdL. “Tripepi Smith’s understanding of communication within local government coupled with their myriad of expertise in digital platforms has made them a valuable partner to our own amazing marketing team. Their skills complement our in-house efforts to tell the success stories of our clients and report on revenue trends affecting the local governments we seek to help. HdL looks forward to continuing our joint efforts to raise awareness about the range of solutions we provide to local governments across the U.S.”

Senior Business Analyst Saara Lampwalla leads the project with support from President Ryder Todd Smith, Senior Business Analyst Karen Villaseñor and Junior Business Analyst Jacob Lyle.

“It’s been an honor to work with HdL Companies and help their cause to ensure no government leaves valuable resources on the table,” Saara commented. “Among those resources is precious staff time, which HdL services can free up. Just as Tripepi Smith has been able to complement HdL’s own marketing team’s efforts and supplement their vision with our skills, HdL offers the same benefits to cities that need software tools and expertise to assist with their finance department execution and to achieve critical financial goals. Tripepi Smith is excited to see our partnership with HdL evolve.”

About HdL Companies

HdL is dedicated to supporting local governments through increased revenues, accurate information, expert analysis, and innovative software solutions. The firm’s revenue maximization and consulting services include sales, use and transaction taxes, business license tax, software solutions, cannabis regulation, economic development, transient occupancy taxes, short term rental services and rental unit registration. HdL has been a trusted partner with local governments since 1983 and currently serves over 500 agencies in 11 states.

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists and Climatec.