What is a Style Guide? And Why Don’t You Have One?
A well-thought-out, comprehensive style guide can provide consistency in look and feel regardless of the author – a very important aspect of any marketing campaign....
Read MoreA well-thought-out, comprehensive style guide can provide consistency in look and feel regardless of the author – a very important aspect of any marketing campaign....
Read MoreFive ways your organization can embrace this year's official color, without redesigning your brand. ...
Read MoreColor selection is vitally important with respect to a brand and decisions regarding color use in marketing pieces should not be taken lightly. In order to make decisions about effective use of color, one must understand the color wheel....
Read MoreTripepi Smith & Associates has delivered on a new website for DLJ Financial, Orange County’s premier mortgage lender. The website, build on the WordPress platform, is a significant leap forward for DLJ Financial’s online image. It places a heavy focus on the talented team that...
Read MoreThe key to successfully pitching the media is preparation. Before you pick up the phone, be prepared to answer two implicit questions from the reporter: How is what you are pitching interesting and relevant to my audience? If it is interesting and relevant, why should...
Read MoreBefore you start writing a news release, imagine yourself in a reporter’s shoes. When they pick up a news release, reporters will immediately be thinking: How is this interesting and relevant to my audience? And if so, why should I write this story now? If the...
Read MoreGoogle is once again changing the algorithms that determine what results show at the top of its search rankings, but this time it is hoping to coax the Internet into a more secure future. ...
Read MoreStanding out from the crowd in a conference exhibit hall is not ease, but we wanted to share a few ideas that might help....
Read MoreFour simple steps to telling your story in a way that will capture the attention of potential clients and customers. ...
Read MoreTo stay at the front of your customer or client's mind, you have to give them something to talk about. ...
Read MoreYour logo is the most recognizable part of your organization's identity. It must represent you all by itself, while at the same imparting your overall brand. It hints at company culture. It suggests organizational attitude. It quietly reminds everyone who sees it that you are...
Read MoreThe main difference between brand and identity is that identity can be easily changed, while brand cannot. ...
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