DLJ Financial has a New Face on the Internet

  |   News, Website Development   |   No comment

Tripepi Smith & Associates has delivered on a new website for DLJ Financial, Orange County’s premier mortgage lender. The website, build on the WordPress platform, is a significant leap forward for DLJ Financial’s online image. It places a heavy focus on the talented team that makes the difference for the mortgage lender.

“With the complications and strict underwriting guidelines in today’s mortgage market, having experience and expertise is critical to delivering a smooth process for clients,” commented Keith Falk, Vice President of DLJ Financial. “We focus on hiring great talent who act as your lender for life, and we wanted a website that offered a canvas for visitors to quickly learn how special the team is here at DLJ Financial. Tripepi Smith understood the vision and delivered a flexible website that is visually impactful while simple to manage.”

DLJ Financial leveraged several aspects of the Tripepi Smith suite of services. In addition to coding and delivering the website on the WordPress platform, Tripepi Smith also executed custom office photography and delivered over twenty unique corporate videos to highlight the talent, culture and experience of the DLJ Financial team. The website features individual interviews with all the senior mortgage banking staff and, with a responsive design, makes the content available on computers, tablets and mobile phones.

DLJFinancial Site

“DLJ Financial has a great reputation and a lot of talented people walking its halls. Being so transparent with the team could sometimes be a risk, but it was clear after the first day that this was a pool of talent that needed to tell its story,” observed Ryder Todd Smith, president of Tripepi Smith. “ is about transparency and trust. Any consumer can visit the site and really understand the senior mortgage banker on the other end of the phone.”

DLJ Financial is a mortgage lender based in Irvine, CA. The firm is led by Lorne Lahodny, a mortgage professional with over twenty years of creating and leading consumer-facing real estate service companies. DLJ Financial offers mortgage solutions from a variety of different firms, ensuring a well-matched mortgage option for every customer that works with DLJ Financial.

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, non-profit and public agencies throughout the state of California. The company’s unique mix of marketing prowess and technology chops provides a competitive advantage for businesses and organizations seeking to convert the Internet from a threat to an opportunity. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: Rowland WaterMathis GroupCalifornia City Management Foundation,California Utility Executive Management AssociationOlympic Staffing ServicesBig Independent Cities Excess PoolIndependent Cities Finance AuthorityCity of La Cañada FlintridgeCity of LivermoreCity of Placentia and Michaelson, Connor and Boul.

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