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California Contract City Association Member City Internet Strategy Analysis – May 2011

  |   Facebook, Insights, Internet Strategy Analyis Reports, Social Media, Studies, Twitter   |   No comment

Tripepi Smith is releasing a new Internet strategy study on the member cities of the California Contract Cities Association (www.contractcities.org). The CCCA is a forward-thinking association of cities that strategically outsource a wide range of services to operate efficiently. The Association is designed to educate and empower its members to more effectively outsource services.

Tripepi Smith is known for its City Internet Strategy Analysis reports on cities in Orange County. In April 2011 we published the third OC cities edition. This new report shift geographic focus to look at numerous cities in the Los Angeles, Riverside and the Bay Area – 67 in total. Like our previous reports, the analysis is focused on the ways in which cities embrace social media, offer greater transparency and increase citizen access to their government. The report has been expanded to ask new questions about mobile access to websites, and offers guidance on trends cities should consider and tools PIO’s should use.

TSA principal Ryder Todd Smith will present the results and lessons learned on city Internet strategies on Friday, May 13 at the CCCA Annual Municipal Seminar.

You can download the report here: CCCA Member City Internet Strategy Analysis – May 2011 (PDF – 20 Pages)

Some interesting notes that resulted from the analysis:

  • West Hollywood scored the highest of any CCCA Member city
  • Other top scoring cities include: San Carlos, Lancaster, Palmdale, Lakewood, Perris, Azusa, Bellflower, Diamond Bar, Long Beach, Santa Clarita, Rosemead, Coachella, Lomita
  • The city that tweets the most is San Carlos
  • Long Beach has the most Twitter followers with over 2,740 and most “liked” Facebook page with 6,822 likes (as of 4/8/11), however it is also one of the largest cities in the Association

More statistics on social media presence and website features are reviewed in the report.

Tripepi Smith has published this study with the hope that it will spawn a discussion among the public and cities about how social media is best used by cities. It may even provide some helpful feedback for a city on how to improve their own strategy.

If you are affiliated with a CCCA Member city, you can contact the author (ryder@tripepismith.com) to receive a custom report on your city’s performance relative to your CCCA peers.

Feel free to make suggestions on how to improve the analysis via email to the author at ryder@tripepismith.com

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