Tripepi Smith Announces Media Intelligence Services
Given the ever-evolving landscape of media and technology, having a firm grasp on relevant media content has become essential to the communications process for municipal agencies and private businesses. Tripepi Smith is now offering Media Intelligence services, a comprehensive media listening solution that combines the power of Meltwater media monitoring with the specialization of the Tripepi Smith analytics team.
“Tripepi Smith has made substantial investments into Meltwater’s technology and the strength of our team because we want to provide the latest and greatest service offerings to our clients,” said President Ryder Todd Smith. “Meltwater is a next-level media monitoring service, and we are excited to make this media intelligence platform more accessible to clients we know would benefit from its capabilities.”
Meltwater is an enterprise-class comprehensive media monitoring and social listening solution that allows Tripepi Smith to streamline clients’ media monitoring, reporting, analytics and more. Meltwater enables users to monitor media mentions, create newsletters, and share reports and insights in one platform.
Keyword searches can be customized to a client’s precise needs, whether it be monitoring a crisis communications situation or keeping up with their staff in the news. The content that is requested is automatically delivered via email in an organized newsletter format that reflects the organization’s branding.
“I am thrilled to be able to leverage such a powerful media monitoring tool for our clients,” said Junior Business Analyst Danielle Rodriguez. “When I am creating these advanced searches and reports, we are able to deliver an immense value and insights to the benefit of our clients.”
In addition to the customization of searches and convenient content newsletters, Meltwater creates easily digestible and comprehensive insight reports on the sentiment, location and top sources of monitored content. These reports can help inform decision-making on communication matters. With this technology, combined with the specialization of its in-house Tripepi Smith analytics team, Tripepi Smith is able to offer best-in-class media intelligence services to clients.
Learn more at our Media Intelligence Services webpage.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management Foundation, Renne Public Law Group, Bob Hall & Associates and Climatec.