Sydni Overly Earns Hootsuite Certification
Business Analyst Sydni Overly has earned her Hootsuite Social Marketing certification, a rite of passage for all new Tripepi Smith team members. This certification affirms Sydni’s knowledge and versatility as a social media marketing professional.
“The Hootsuite Social Marketing course refined my skills in the fundamentals of social marketing to drive engagement across various platforms,” said Sydni. “Social media is a primary source of information for a plurality of people, and I am grateful for the support Tripepi Smith has shown in their ‘Always Be Learning’ culture.”
Hootsuite is a widely-used social media management platform that provides users with the necessary tools and insights to efficiently organize social communications for multiple clients. The Social Marketing Certification course encompasses several marketing tactics and advertising strategies and requires a score of at least 80% on the final 60-question exam.
“Learning is a foundational principle of Tripepi Smith, and Sydni’s values and ambition to enhance her skills aligns well with our culture,” said Ryder Todd Smith, President of Tripepi Smith. “By equipping our team members with the knowledge to succeed, we empower them to deliver services that exceed client expectations.”
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management Foundation, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.