Social Media News to Know: March 2023
Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of social media news you need to know:
- LinkedIn has launched a new in-feed option where users can forward a LinkedIn feed post to multiple people at once and create group messages. This update allows LinkedIn users to have more in-depth discussions within the app and effectively boost engagement on posts.
- In a continuous effort to push LinkedIn to the next level, the site now allows post-scheduling capabilities that allow LinkedIn Page administrators to schedule posts up to three months in advance. Along with post-scheduling, companies can also set up automatic new job postings, making it even easier to attract prospective employees.
- YouTube has introduced updated options for podcast creators within YouTube Studio. Podcast creators are now able to create a new podcast directly in YouTube Studio, as well as upload already-produced podcasts and accompanying video clips. YouTube has also added Podcast Analytics, allowing deeper insight into how viewers found the podcast, the demographics of listeners and revenue.
- The Twitter Blue Checkmark has had many new updates in the past couple of months, and now Twitter is removing ‘Legacy’ Blue Checkmarks, to encourage the purchase of Twitter Blue. This means anyone who was originally thought to be grandfathered into Twitter Blue will now need to purchase it or lose their verified blue checkmark. If your organization has not already switched to Twitter Blue, now is the time to figure out if it is the right move.
- Meta has provided a new set of filters for Facebook and Instagram to help facilitate brand safety in ad placements. This will help brands avoid unwanted associations by allowing them to pick their desired inventory filter for their ads. There will be three new filters to choose from: Expanded inventory, Moderate inventory and Limited inventory. Each inventory setting will adhere to Meta’s Content Monetization Policies and will constantly be checked by new AI tools that scan both text and visuals to ensure the requirements are met.
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