Tripepi Smith Launches Comprehensive SJReady Flood Preparedness Campaign for San Joaquin County
In an effort to bolster flood preparedness, Tripepi Smith spearheaded an extensive advertising campaign for San Joaquin County Office of Emergency Services (SJCOES). The flood preparedness campaign was designed to educate and equip residents with vital information to navigate and mitigate the risks associated with flooding in the region. Through a multifaceted approach encompassing various mediums, Tripepi Smith collaborated closely with the County to create a comprehensive campaign.
“Combining various advertising mediums with bilingual content ensured that our message reached throughout the county population, providing residents with the tools to navigate and prepare for potential flooding scenarios,” said Deputy Director of Emergency Communications for San Joaquin County Office of Emergency Services Tiffany Cacho. “The campaign’s success reflects the commitment and expertise of Tripepi Smith in delivering impactful and community-centric initiatives.”
The SJReady-branded flood preparedness campaign, led by Senior Business Analyst Melanie James, was meticulously crafted and delivered through a myriad of channels and formats. It included a variety of multimedia elements, including an animated video, print materials (flyers, trifold brochures and postcards), digital ads, social media templates and posts, website graphics, YouTube channel branding, billboard and radio ads.
“From digital to print, our multifaceted bi-lingual marketing approach led to the success of the flood preparedness campaign,” said Melanie. “It was a pleasure working alongside SJCOES and their collaboration was key to achieving these excellent results.”
Director Cameron Grimm designed a compelling animated video that captured the attention of the audience. The 20-second version of the video garnered an impressive 144,000 views, enhancing the campaign’s reach significantly.
Social media ads across Google, Youtube, Facebook, and Instagram played a pivotal role in spreading awareness. Business Analyst Amy Gallagher, specializing in social media ads, developed content and managed scheduling across platforms. Additionally, all materials were delivered in both English and Spanish.
Outdoor advertising ensured the campaign’s wide reach. Strategically placed billboards along San Joaquin County freeways served as prominent reminders and information hubs during the campaign period. Engaging radio ads complemented the billboard presence, fostering widespread flood awareness throughout the county.
The campaign was strategically timed to maximize its effectiveness. The billboard and radio ads ran for four weeks, starting from October 15, while the digital ad campaign spanned two weeks, commencing on October 16, coinciding with the Flood Preparedness Week, observed from October 21 to October 28.
About San Joaquin County Office of Emergency Services
The mission of the Office of Emergency Services (OES) is to support a prepared and resilient community and improve emergency management capabilities to protect those who live, work, and play in San Joaquin County. OES is the key disaster preparedness office of the County and has direct responsibility to support and coordinate the efforts of County departments carrying out their functions in the field. To ensure a coordinated response to their disaster needs, OES also provides disaster information, logistical support, facilitates mutual aid requests, and facilitates inter-jurisdictional coordination with agencies from 7 cities, 120 special districts, and locally based State and Federal agencies.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Learning Center and Climatec.