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CalChoice Member Agencies’ Power Choice Program Launch Fueled by Tripepi Smith Communications

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CalChoice LogoSince the start of 2024, numerous California Choice Energy Authority (CalChoice) member agencies have ushered in an exciting new program for residential customers. Launched in partnership with Tesla and Participate Energy, the Power Choice program gives customers the opportunity to benefit from solar and battery storage without the upfront cost of installing and owning a system.

CalChoice turned to Tripepi Smith for communications and outreach to educate community members about the program’s advantages and enrollment process. This effort facilitated the swift introduction of the program by  Lancaster Energy (LE) Pico Rivera Innovative Municipal Energy (PRIME), Pomona Choice Energy, Rancho Mirage Energy Authority (RMEA), San Jacinto Power (SJP), Apple Valley Choice Energy (AVCE), and Energy for Palmdale’s Independent Choice (EPIC) in their respective territories. 

“We’re grateful for Tripepi Smith’s partnership in promoting our Power Choice program,” said Jason Caudle, Executive Director of CalChoice. “Their valuable expertise has been instrumental in creating a suite of materials, including web content, videos, press releases, and social media assets, to raise awareness effectively.”

Tripepi Smith Senior Business Analyst Karen Villaseñor led the charge along with support from Business Analysts Charlie Mounts and Peter Johnson and Junior Business Analysts Olivia Rizzuto and Kiran Kruse. Together, the team developed a comprehensive communications strategy tailored to residents. In Pico Rivera, Tripepi Smith also incorporated a digital adversitment campaign to further amplify PRIME’s online message.

“It has been a pleasure working with CalChoice and its member agencies to help spread the word about this innovative program,” said Karen. “It is always rewarding to work on impactful projects alongside CalChoice and its member agencies. I’m proud of the work we’ve done so far and look forward to witnessing the Power Choice program’s growth and expansion in member agency regions.”

About California Choice Energy Authority

In 2017, the City of Lancaster and the City of San Jacinto joined forces to create the California Choice Energy Authority (CalChoice), a hybrid joint powers authority (JPA) designed to help cities in Southern California Edison territory participate in CCA without sacrificing local control. CalChoice is committed to providing cleaner and more affordable energy options to customers across Southern California.

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists and Climatec