Riverside County Samples
Collated Feb 2022
Riverside County Samples
1. Custom Design
Original Brand and Full Brand Assets: Clean Energy Alliance
Tripepi Smith originated the 2020 branding of a new public energy agency replacing the default utility. Tripepi Smith positioned CEA as a modern, clean alternative to the existing power supplier (San Diego Gas & Electric) for the Cities of Carlsbad, Del Mar and Solana Beach. It is a good example of our work to reflect multiple communities, regional identity and a vision for the future. Tripepi Smith performed the research and analysis, designed the logo and brand fonts/colors and a style guideline cheat sheet, created iconography for service tiers, executed the photoshoot, built the original website, designed infographics, etc.
Tripepi Smith continues work with CEA for their 2021 launch and beyond.
We translated the brand research and logo exploration into a clear visual identity. Definitions for colors and fonts, image tone, an illustration style and repeating graphic elements all guide Tripepi Smith’s creative professionals as we roll out brand elements for CEA’s 2021 launch and beyond.
Design Suites for Initiatives: Culver City
Tripepi Smith has an ongoing engagement with Culver City for communications in support of ballot measures and other complex information related to tax and real estate regulation. This ongoing informational initiative included design for several media. This ranged from print (e.g. posters and flyers) to digital (explainer videos and content for social media and web). Tripepi Smith Art Director Kevin Bostwick created a “decision tree” infographic to help tenants and landlords navigate the complexity of new rent control regulations. The infographic was designed to be modular, displayable whole but also configured to work within the constraints of the City’s web platform and create a click-through, decision making visual aid. In 2019, Tripepi Smith Director Jon Barilone and Art Director Kevin Bostwick facilitated a branding workshop for Culver City Bus, along with designing visuals for internal outreach in support of a possible rebrand.
Samples shown here:
- Posters (Diversity & Inclusion)
- Infographic & Web Navigation (Rent Regulations)
- Explainer Video 1 (Ballot Measure C)
- Explainer Video 2 (Ballot Measure C)
- City Bus Sub-branding Proposal
See a more extensive showcase for this client:
https://www.tripepismith.com/portfolio_page/culver-city-interm-rent-control/
Design Suites for Initiatives: City of Livermore
City of Livermore has turned to Tripepi Smith for help creating materials for different City initiatives. An urban planning map design was then leveraged into several materials: construction banners, posters, kiosk art. We created truck signage for an anti-grease Sanitation campaign, and we helped create a suite of COVID holiday safety pieces, with kiosk posters and matching social media imagery.
2. Design & Layout for Publications
Newsletter: City of Cupertino
After providing the City of Cupertino with a communication assessment in 2015, the City further engaged Tripepi Smith in 2017 to update their style guide and refresh their brand identity. While maintaining the integrity of the current city seal and logo, the City of Cupertino now has an expanded color palette and a clearly defined typography set as a part of their identity. In the process of updating the style guide, Tripepi Smith also updated some of their city templates to be more streamlined and user friendly.
In 2019, Tripepi Smith used these brand standards for the City of Cupertino’s graphic design. In addition to their monthly publication Scene, Tripepi Smith created infographics and enhanced the layout for their annual Climate Action Plan report.
State of the City Report: City of Napa
In 2022, Tripepi Smith assisted City of Napa in the creation of their annual SOTC, including the infographics.
3. Flyer/Page/Brochure/Presentation/Stationery Design
Flyer (self-mailing) and Brochure: City of Grover Beach
The City of Grover Beach engaged Tripepi Smith in December 2020. Our retainer engagement in this coastal City includes weekly strategy calls with key staff, social media management, writing services, quarterly content planning meetings and monthly metrics reporting. Outside of the retainer agreement, Tripepi Smith has also assisted the City with districting outreach and education to meet federal requirements, and has assisted with website development, social media outreach, community engagement, workshop planning, educational video creation and more. Finally, Grover Beach engages Tripepi Smith for ad hoc work on an as-needed basis. To date, the City has engaged the firm to complete brochure and flyer designs, assist with sensitive communications related to the police department and produce additional social media and written content. The City recently renewed its contract with Tripepi Smith for another year.
Presentation & Accompanying Booklet: City of Aliso Viejo
The Economic Development department at the City of Aliso Viejo asked Tripepi Smith to design materials that would build support for planned redevelopment, as well as provide clear information to local businesses about the process. Our designers used GIS maps to create several phase maps, with several matching infographics. We also created the presentation materials with engaging photography, layout and covers for a pocket-folder, enclosed USB, presentation booklet and matching PowerPoint presentation.
Stationery and New Brand Design: Pivot Charter School
See our full showcase for Pivot.
In 2020, Tripepi Smith delivered a complete rebrand for Pivot. Pivot is a charter school brand with 4 campuses in California, a very distinct mission, and the typically diverse audiences of educational institutions (students, parents, faculty, staff, board, local community).
Tripepi Smith continues work with Pivot applying their new brand to signage, website, social media, mailers, etc.
After several interviews, Tripepi Smith helped Pivot formulate a mission statement and brand pillars. Next, the logo redesign process landed upon a new look, with a butterfly to represent the spirit of Pivot and its students, built from traditional educational “tangram” shapes. Tripepi Smith then developed comprehensive Brand Standards to inform all design moving forward. Finally, for the virtual celebration rolling out the new brand, Tripepi Smith created an animation introducing the new logo.
Pivot’s existing logo needed refreshing, and it needed to be made more flexible for many uses. Kevin created a quality system of brand components, anticipating several logo usages and designing accordingly (e.g., campus sub-brands, the 10yr anniversary, digital & print media, embroidery, social media assets, signage). Many institutions feel confined by an overly limited identity system. For Pivot, the educational tangram shapes used in the logo mark were designed to also provide a repeatable design pattern that would allow various pieces to be as “fun” or “professional” as necessary.
For the launch of the updated brand, Tripepi Smith recommended a school-wide virtual meeting. In advance, newly branded polo shirts were delivered to participants and Kevin created an animation celebrating the updated look.
Watch the brand launch animation
4. Advertising Design
Print Advertising: California Joint Powers Insurance Authority
Tripepi Smith works with longtime partner California JPIA (a 130+ member JPA) on several fronts. In addition to ongoing graphic support for multi-media, digital content and reporting, recent high-end print work includes a high-end quad-fold marketing brochure and a hard-bound 40th Anniversary book. As a result of this work, Tripepi Smith and the California JPIA received a 2020 Award of Distinction for Internal Communications from the California Association of Public Information Officials.
See our full showcase for this client:
https://www.tripepismith.com/portfolio_page/california-jpia/
5. 3D Graphic and Motion Design
Tripepi Smith does not specialize in 3D Graphics, but we do a lot of animation.
Animation: City of Napa
Animations: City of La Cañada Flintridge
In 2021, Tripepi Smith produced a video showcasing LCF’s Citizen Reporter application, which allows residents to easily communicate non-emergency matters with the City. Tripepi Smith scripted and animated the 60-second video that promotes the application and explains how it works.
View: Video
6. Photography
Tripepi Smith provides a wide array of event, architectural portrait and street photography services. Our team uses high resolution professional DSLR equipment – primarily Sony A7III cameras with premium lens options. This professional equipment is matched with the talent of our team members and their post-production Photoshop and Lightroom skills to generate great results for our clients.
View gallery: City Stock
7. Development of phone and technology apps for mobile devices
n/a
8. Videography and Video Editing/Production
Video: Climatec Smart Cities
Tripepi Smith was hired by Climatec Energy Services to produce two videos highlighting the impact of smart city technologies on city operations and the benefits it yields to the community in the City of San Leandro and Fountain Valley. The project involved numerous interviews with city staff and video footage of different technologies each city has added in their efforts to become sustainable and innovative.
Other work included:
- animated and static digital ads
- PowerPoint with animated infographic
- print media, digital design, PR support for Climatec and client cities
- redesign of their proposal template
9. Content Writing/Editing/Research/Curation
Press Releases & Stories
City of Manhattan Beach
City Terminates Employment Agreement with Fire Chief
City of Grover Beach
Help Shape Grover Beach by Pursuing a Position on the City Council or Planning Commission
City of Santa Paula
Santa Paula adopts balanced budget for Fiscal Year 2020/21
Santa Paula’s Local Sales Tax Dollars at Work
City of Santa Ana
Santa Ana Establishes 200-Bed Interim Homeless Shelter in 28 Days
**Ghost wrote article for City of Santa Ana Staff. Ran in Western City Magazine
City of Indian Wells
10. Strategic Consulting
Engagement Report: City of Duarte
Tripepi Smith has been providing communication support on a retainer basis for the City of Duarte since June 2020. As part of our engagement, Tripepi Smith provides a monthly dashboard report to City Staff for them to review progress and distribution impacts of their communication efforts. Social media is a major component of the engagement, and Tripepi Smith provides metrics related to social media work to the City Staff each month. This metric report, which is ultimately delivered to City Council provides a critical dashboard into the City’s outreach efforts and its existence has helped advance a culture of communication at the City. Tripepi Smith strongly encourages our clients to generate monthly dashboard reports on communication efforts to ensure progress is being measured or shortcoming are being identified.
View: PDF
Communications Plan: City of American Canyon
In 2020, Tripepi Smith began to work with the City of American Canyon, providing on-call communications and design support. In addition to generating the overall Communications Plan and providing related media and press services, Tripepi Smith has created designs for print, social media and infographics.
Express Communications Assessment: City of Hawaiian Gardens
In June 2018, City of Hawaiian Gardens engaged Tripepi Smith to develop an “Express Communications Assessment” report and presentation to City Council. The report defined the various methods the City was using to externally communicate, processes and logistics involved, and partner agencies who were receptive to cross promoting the City’s messages. It also included specific recommendations on Communications strategies and tactics to consider. Following delivery of the report, the City engaged Tripepi Smith to provide strategic communications support monthly. As of this writing, that engagement is still active. Tripepi Smith presented its findings to the City Council in January 2019.
View: Full PDF