CategoryBallot Measures, Infographics, Print
About This Project
In January 2020, the City of Culver City tasked Tripepi Smith with educational outreach for tenants and landlords on its recently adopted Interim Rent Control Measure.
Tripepi Smith graphic designers and writers created a tri-fold pamphlet that explained the new provisional measures. They also developed a tri-fold mail insert for landlords in English and Spanish. Additionally, the team provided the City with a decision tree flyer to help residents discern how the new measures were relevant to them as well as an interactive web version of the flyer for residents’ accessibility.
Team Tripepi Smith designed five half-page, color newspaper ads for the City’s local newspaper, Culver City News. The team created ads to convey different objectives such as encouraging landlords to register their rental units, drawing attention to special Council Meetings and encouraging participation. The team wrote the content and produced the ads with Adobe Illustrator. These ads ran from April to July 2020.
Additionally, team Tripepi Smith designed several digital ads including a Google Display Network ad, a Twitter Promoted Tweet and several Facebook/Instagram Boosted posts. The team coordinated on the text content as well as designing the ad through Adobe Illustrator. The ads ran from April to August 2020.