CategoryDesign, Photography, Social Media, Web
About This Project
Pivot Charter Schools relies on Tripepi Smith for management of marketing services, including e-newsletters, online advertising campaigns, social media management, collateral development such as brochures, flyers and postcards, maintenance of its websites, photography and videography services, and print advertising.
In 2019, Pivot enlisted Tripepi Smith for a complete rebrand. After several interviews, Tripepi Smith helped Pivot formulate a mission statement and brand pillars. Next, the logo redesign process landed upon a new look, with a butterfly to represent the spirit of Pivot and its students, built from traditional educational “tangram” shapes. Tripepi Smith then developed comprehensive Brand Standards to inform all design moving forward. Finally, for the virtual celebration rolling out the new brand, Tripepi Smith created an animation introducing the new logo.