Pivot Charter School
www.pivotnorthbay.com www.pivotnorthvalley.com www.pivotriverside.com www.pivotsandiego.com
CategoryBranding, Design, Photography, Social Media, Web
About This Project
In 2018, Pivot Charter School asked Tripepi Smith to provide marketing and outreach support to advance their mission. Tripepi Smith’s support would also educate families and potential students on the benefits of Pivot’s unique educational program, which combines online curriculum with individualized student support and in-person resource centers.
As part of a comprehensive marketing strategy, Tripepi Smith designed and distributed postcards inviting families to Open Houses, bus stop advertisements in both English and Spanish, informational inserts in branded folders, print ads and more.
Pivot Charter Schools relies on Tripepi Smith for management of marketing services, including e-newsletters, online advertising campaigns, social media management, collateral development such as brochures, flyers and postcards, maintenance of its websites, photography and videography services, and print advertising.
In 2019, Pivot enlisted Tripepi Smith for a complete rebrand. After several interviews, Tripepi Smith helped Pivot formulate a mission statement and brand pillars. Next, the logo redesign process landed upon a new look, with a butterfly to represent the spirit of Pivot and its students, built from traditional educational “tangram” shapes. Tripepi Smith then developed comprehensive Brand Standards to inform all design moving forward. Finally, for the virtual celebration rolling out the new brand, Tripepi Smith created an animation introducing the new logo.