MMANC taps Tripepi Smith for a Website Refresh
In the summer of 2021, the Municipal Management Association of Northern California (MMANC), a key organization in the California local government space focused on developing leaders, looked to Team Tripepi Smith for assistance in a brand refresh and website update.
In collaboration with the MMANC Board of Directors, Creative Director Kevin Bostwick, Senior Business Analyst Saara Lampwalla and Business Analyst Kaetlyn Hernandez created an updated Brand Guide that upheld the same look that MMANC members are familiar with but with modern colors that better reflect the Association’s marketing materials. In addition, a Tone and Voice Guide was also provided to assist MMANC officers with creating consistent messaging. The development of these materials then led the Tripepi Smith design team to create an updated logo redesign that would be showcased on the website, social media and other marketing materials.
“While MMANC’s mission remains the same, it is only natural for our organization and membership to change and grow as time goes on. We wanted to make sure that our brand was matching our identity and speaking to our members,” said 2023 MMANC President John Stefanski. “Tripepi Smith’s guidance helped us to hone in on that, which resulted in a refreshed brand that puts MMANC at the forefront of modern design. I want to thank Tripepi Smith for their long-standing support of our organization.”
With the updated branding, the need for a revitalized online appearance arose. MMANC and Tripepi Smith worked together to identify ways to improve their website’s various aspects and execute the vision. The website is now more user-friendly and flexes a contemporary look. Check out the final product.
“MMANC is well-known in California’s public agency world, but even established brands need to stay fresh. So it was a pleasure to work with them on subtle modernizations to improve their logo’s appearance and boldness—while still easily recognizable as being the same brand. By doing a combined logo and web tuneup, MMANC was able to quickly modernize their overall appearance,” said Kevin. “As always, a polished, engaging brand encourages people to engage more confidently with important local government work.”
About MMANC
MMANC is a membership organization of local government management professionals located throughout the 49 counties of Northern California. MMANC was formed in 1950 to address the professional needs of public management staff. It is the oldest and one of the largest organizations of its kind in the nation. Today, its goals include facilitating professional development in municipal management; enhancing opportunities for professionals pursuing careers in public administration; establishing a forum for the exchange of ideas, information, research, and experiences among those in municipal management; creating a communications network between the administrator, academician, and others concerned with developing effective local government; and providing input and policy recommendations to the League of California Cities, the International City/County Management Association, Institute for Local Government, Cal-ICMA and other recognized associations.
About Tripepi Smith
Tripepi Smith is a marketing, technology and public affairs firm based in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. The firm’s unique mix of marketing and technology prowess provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. Tripepi Smith provides full content creation services, including ghostwriting, collateral development, photography, video production, search engine optimization, email marketing, crisis communications, social media management and website design and execution. Tripepi Smith clients include City of Santa Ana, City of Culver City, City of Rolling Hills Estates, City of Tracy, City of Santa Cruz, City of Snoqualmie, City of Cupertino, City of Daly City, City of La Cañada Flintridge, City of Paramount, City of Huntington Beach, City of El Cerrito, City of Indian Wells, City of Yuba City, Santa Clara County Fire Department, Industry Business Council, NHA Advisors, CalChoice, California Joint Powers Insurance Authority, Rowland Water District, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Inland Empire Utilities Agency and Climatec Energy Services.