Kaetlyn Hernandez Earns Hootsuite and Constant Contact Certifications

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Sharpening her skills to provide clients with the best communications services, Junior Business Analyst Kaetlyn Hernandez has earned the Hootsuite Social Marketing and Constant Contact Solutions Provider certifications.

“The skills involved with these certifications are essential for several Tripepi Smith clients, and I’m grateful to be able to validate these new skills,” said Kaetlyn. “Tripepi Smith recognizes that the world of communications is changing quickly, and to stay ahead of it, invests in its team members to help them ‘always be learning’. Constant learning is a great benefit of being on this team with other highly-curious professionals.”

Hootsuite’s Social Marketing Certification course teaches its students to have a deep understanding of social media, the skills to identify and grow an audience and how to create captivating content to drive engagement and conduct advertising campaigns. A timed exam of 60-questions with a passing score of at least 80% is required to earn this certification.

The Constant Contact platform is a well-known email list management and distribution platform and is Tripepi Smith’s most-used platform for email communications. The Solutions Provider Certification prepares users to create engaging newsletters, events and visual pieces and to build out contact lists. Tripepi Smith is also a Constant Contact Partner.

“These certifications are rites of passage for the Tripepi Smith team Nearly every team member has one or both of these certifications, and that makes it easier for our team to collaborate or step in to support one another,” said President Ryder Todd Smith. “Kaetlyn is a high performer that we have thrust into important roles here at Tripepi Smith. Her work ethic and desire to learn are the exact kinds of traits that warrant intellectual investment by our firm.”Tripepi Smith is committed to providing the best marketing, technology and public affairs services to its clients and our team of diverse talents ensures that. Find the skills and certifications for each member of the Tripepi Smith team on the ‘Our Team’ webpage.

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of El Cerrito, City of Indian Wells, City of La Cañada Flintridge, City of Lakeport, City of Lake Forest, City of Napa, City of Paramount, City of Santa Cruz, City of Tracy, City of Vallejo, Cal Choice Energy Authority, California Joint Powers Insurance Authority, Inland Empire Utilities Agency, Rowland Water District, California Contract Cities Association, California City Management Foundation, Institute for Local Government, League of California Cities, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.