Jacob MW certification

Jacob Lyle Earns Meltwater Certifications for Crisis & Risk Management

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Jacob MW certificationJunior Business Analyst Jacob Lyle, member of the Tripepi Smith Media Intelligence Services team, has earned a new Meltwater Academy credential in crisis and issues communications. This expertise will empower him to better support Tripepi Smith’s clients in the event of an emergency.

“I am excited to have completed this certification from Meltwater,” said Jacob. “I’m grateful for the opportunity to continue building my skills in this area, and I can’t wait to use what I’ve learned to help my teammates and clients.”

The Agency Specialist Certification Level I: Crisis & Issues Communication Certificate provides advanced training on media monitoring, media relations and reporting in the Meltwater platform. Meltwater is an enterprise-class, comprehensive media monitoring solution. To receive the certification, Jacob completed the Public Relations Agency, Media monitoring with Explore: Foundations, PR Media Relations with Meltwater and Creating Custom Dashboard with Meltwater courses and passed a comprehensive exam with a score of 80% or higher.

Jacob has also completed coursework on Creating Boolean for Crisis & Risk Management, which provided training on creating Boolean searches for crisis scenarios.

“We are proud of our Media Intelligence Services team for going above and beyond in training,” said Tripepi Smith President Ryder Smith. “Jacob’s commitment to these pieces of training further refines our team’s developing expertise.”

To read more about how the Tripepi Smith team leverages media intelligence to generate talking points for critical stakeholders and kept our finger on the pulse of the media’s fluctuating coverage during a crisis event, please visit

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm based in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. The firm’s unique mix of marketing and technology prowess provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. Tripepi Smith provides full content creation services, including ghostwriting, collateral development, photography, video production, search engine optimization, email marketing, crisis communications, social media management and website design and execution. Tripepi Smith clients include City of Santa AnaCity of Culver CityCity of Rolling Hills EstatesCity of TracyCity of Santa CruzCity of SnoqualmieCity of CupertinoCity of Daly CityCity of La Cañada FlintridgeCity of ParamountCity of Huntington BeachCity of El CerritoCity of Indian WellsCity of Yuba CitySanta Clara County Fire DepartmentIndustry Business CouncilNHA AdvisorsCalChoiceCalifornia Joint Powers Insurance AuthorityRowland Water DistrictCalifornia Contract Cities AssociationCalifornia City Management FoundationLeague of California CitiesInstitute for Local GovernmentRenne Public Law GroupInland Empire Utilities Agency and Climatec Energy Services.