Headshot of Jacob Lyle

Jacob Lyle Promoted to Business Analyst

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Headshot of Jacob LyleTripepi Smith is pleased to announce the promotion of Jacob Lyle to Business Analyst. Jacob joined the Tripepi Smith team in March 2022, and his promotion–which takes effect April 1, 2024– reflects his professional development and earned knowledge of the local government sector. Jacob has also stepped up to lead key accounts for Tripepi Smith and delivered tangible results for our clients. 

“Jacob has embraced the Tripepi Smith culture and genuinely enjoys working with communities across California. His leadership on PublicCEO has been impressive, and the growth in the publication has been a win for our sponsors, clients and advertisers. Most importantly, Jacob’s peers respect his viewpoint and work ethic and he is a trusted member of this team,” said President Ryder Todd Smith. “Jacob earned this promotion. We are all proud of him and know he will continue delivering great results at Tripepi Smith.”

Jacob graduated from Claremont Mckenna College with a Bachelor of Arts degree in Government and Economics, where he was team captain for the Claremont-Mudd-Scripps Varsity Football Team. Since joining Tripepi Smith, Jacob has demonstrated his ability to deliver for several city client accounts and has become a subject matter expert in Meltwater and PublicCEO. Notably, Jacob runs the day-to-day operations at PublicCEO as managing editor, leading a team responsible for  creating the daily PublicCEO newsletter, managing the PublicCEO Job Board and producing the PublicCEO Report. He has also expanded his technical skill sets while at the firm, earning numerous Meltwater certifications to add to his toolkit to better serve our clients. Some of Jacob’s clients include Town of Atherton, City of Santa Paula, City of Westlake Village, Blind Children’s Center and the Human Service IT Advisory Group.   

“Tripepi Smith promised a growth-oriented culture that supports constant learning. That is exactly what I have experienced. While the firm has pushed me out of my comfort zone numerous times in the last two years, it has made me a better professional and broadened my viewpoint on the world,” noted Jacob. “I appreciate the great people I work with who have helped me learn, grow and deliver results for our clients.”

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists and Climatec.