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TS Facilitates Social Media Workshop for the Authority

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Tripepi Smith facilitated “Content x Distribution = Impact,” a highly-interactive social media workshop, for the California Joint Powers Insurance Authority on Monday, May 6.

In the working session, President Ryder Todd Smith advised on content quality, distribution methodologies and best practices for Facebook and LinkedIn. Dozens of Authority staff implemented calls to action throughout, converting their social media profiles into assets in career management and cultural development at the joint powers authority.

“Staying connected to our members through tools, like social media, is instrumental to being good listeners and educating on risk management best practices that help our members thrive,” said Chief Executive Officer for the Authority Jon Shull. “By sharing wisdom regarding social media, Tripepi Smith has empowered our staff to take ownership of their profiles and more powerfully represent themselves and the Authority through their online personas. As time with Tripepi Smith passes, the Authority gets more connected to each other, our members and our partners.”

Directors Katherine Griffiths and Mike Egan along with Graphic Designer and Photographer Kjerstin Nichter and Business Analyst Saara Lampwalla participated in the workshop by addressing staff members’ questions throughout Ryder’s presentation. Additionally, Saara facilitated a specialized introductory LinkedIn workshop for select Authority staff.

“Aside from equipping the group with tangible tips, our primary goal was to use this social media workshop as a lesson in amplifying the Authority’s efforts and messaging,” said Ryder. “With an ambition to stay connected with all 117 Authority member agencies, each staff member’s voice counts. We did our best to give them the knowledge to run with that, and ultimately, form stronger relationships with their colleagues and members.”

The Authority previously engaged Tripepi Smith to develop its 40th Anniversary Book at the start of 2019. Soon after, it brought the Orange County-based, marketing-technology-public affairs firm on for additional branding, marketing and public affairs services.

About the California Joint Powers Insurance Authority

Providing innovative risk management solutions for its public agency partners for more than 40 years, the California Joint Powers Insurance Authority (California JPIA) is one of the largest municipal self-insurance pools in the state, with more than 100 member cities and other governmental agencies who actively participate in shaping an organization that provides important coverage for their operations. The California JPIA provides innovative risk management solutions through a comprehensive portfolio of programs and services, including liability, workers’ compensation, pollution, property, and earthquake coverage, as well as risk management training and loss control services.

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver City, City of Rolling Hills Estates, City of Tracy, City of Cupertino, City of Duarte, City of Daly City, City of La Cañada Flintridge, City of Santa Ana, City of Paramount, City of Huntington Beach, City of El Cerrito, City of Indian Wells, City of Yuba City, Industry Business Council, NHA Advisors, Cal Choice, California Joint Powers Insurance Authority, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Inland Empire Utilities Agency and Climatec Energy Services.

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