West Coast Arborists Engages Tripepi Smith
West Coast Arborist (WCA), the leader in the tree maintenance services for local government in California, selected Tripepi Smith as a marketing and public affairs partner to advance best practices in tree maintenance and to help execute its overall marketing efforts in California.
“Every community wants a beautiful tree canopy. California communities have developed urban forest plans, worked to achieve ‘Tree City USA’ status, and generally recognize the benefits of trees for both their visual beauty and air quality benefits. But, while trees are a huge community asset, they can create risks from falling over or roots that impact infrastructure. WCA serves as a partner with cities so they can both have their trees and mitigate the costs and risks of maintaining their urban canopies,” said WCA Vice President Victor Gonzalez. “Tripepi Smith is well-connected in the world of local government and brings strong domain knowledge to our engagement, plus great design services. When West Coast Arborists set a goal to help cities take their tree maintenance practices to the next level, we knew Tripepi Smith was the ideal partner to achieve those goals. The WCA team is looking forward to our partnership with Tripepi Smith to help cities have expansive and safe tree canopies.”
Tripepi Smith Director Mike Egan leads this engagement. As a former city manager, Mike has extensive experience working with tree contractors to manage city-owned trees throughout communities. While usually not the first issue of concern on a city manager’s mind, recent lawsuits and community outcries over tree work has raised the general profile of tree maintenance and services within local government.
“West Coast Arborists is the industry leader in tree maintenance and risk mitigation of the urban canopy. The depth of data they track and use of technology with best practices, excellent staff and top-notch equipment is truly impressive,” noted Mike. “Cities have both the dual goals of increasing the presence of trees in their community while also needing to maintain those trees for public safety and risk mitigation reasons. Contracting with professionals like WCA is the obvious choice, but truly understanding the evolving risk profiles of trees in our communities requires vigilance. Through our Tripepi Smith – WCA arrangement, we want every city in California to implement best practices for our urban forest.”
About West Coast Arborists
West Coast Arborists, Inc. (WCA, Inc.) was established in 1972. Today, the family-owned company is providing professional tree maintenance and management services for over 330 municipalities and public agencies throughout California and Arizona.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of El Cerrito, City of Indian Wells, City of La Cañada Flintridge, City of Lakeport, City of Lake Forest, City of Napa, City of Paramount, City of Santa Cruz, City of Tracy, City of Vallejo, Cal Choice Energy Authority, California Joint Powers Insurance Authority, Inland Empire Utilities Agency, Rowland Water District, California Contract Cities Association, California City Management Foundation, Institute for Local Government, League of California Cities, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.