TSA Executive Interviewed for Local Content Story
Tripepi Smith president Ryder Todd Smith was recently interviewed for an article in The Content Strategist. The article focused on how organizations can craft local market stories to reach target or niche audiences.
“Local marketing initiatives fail when the marketing message is not a real fit for the community or it misses the culture mix of a community,” Smith said. “The nuances of local markets are not easily discovered in a focus group like what major brands use for rolling out national campaigns. When you have the scale of a national campaign, you can invest in market research to a degree that small scale local marketing does not allow.”
Read the entire article here.