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TS Provides Voter Engagement for Culver City

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During the November 2016 election, residents of Culver City voted on Measure CW, the Clean Water, Clean Beach Parcel Tax. For the tax measure to pass as a special tax with a narrow application/use, a two-thirds vote of approval was required. The City hired Tripepi Smith to provide support in driving voter outreach and access to information about Measure CW so that residents could make an informed decision about the parcel tax measure.

Tripepi Smith executed a three-month outreach program to assist Culver City in communicating directly with its residents and driving them to a webpage with details about the Measure. The team worked with the City to create a digital and mailing engagement effort to help resident’s cut through the chatter of all the other elections to focus on information about this measure impacting their own city.

The Culver City community voted on Measure CW on November 6, 2016. The tax measure passed with 73.82% of voters in favor and 26.18% voting no.

“First and foremost, Culver City’s goal was to directly engage with its community and provide residents with information so they could vote with a clear understanding of the Measure,” said Ryder Todd Smith, President of Tripepi Smith. “Life is complex and busy, so getting voters to pay attention to a down ballot item is difficult in a big election year, but the City wanted to ensure the community had every opportunity to understand Measure CW so they could make an informed decision.”

In the coming months, Culver City will use the dedicated funds from Measure CW to pay for water quality programs and new infrastructure that will reduce pollution reaching the City’s stormwater system and the Ballona Creek Estuary. Measure CW is expected to generate about $2 million per year.

About Culver City

Culver City is a five-square-mile, urban community of 39,000 residents surrounded mostly by the City of Los Angeles but also shares a border with unincorporated areas of Los Angeles County.  It is centrally located on the Westside near Santa Monica, Beverly Hills, and Los Angeles International Airport. Culver City is particularly known for its well-run public school system, “small town” charm, growing high-tech and creative economies, and a dynamic downtown that is regionally known as a destination for restaurants, live theater, and art galleries.

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver CityCity of Rolling Hills EstatesCity of La PuenteCity of TracyCity of CupertinoCity of DuarteCity of MillbraeCity of Daly CityCity of La Cañada FlintridgeCity of Fountain ValleyCity of ParamountRowland Water DistrictValley Water CompanyCalifornia Contract Cities AssociationCalifornia City Management FoundationLeague of California CitiesInstitute for Local GovernmentRenne Public Law GroupAvenu Insights and AnalyticsInland Empire Utilities Agency and Climatec Energy Services.

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