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Tripepi Smith to Attend MMASC Women’s Leadership Summit

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MMASC team logoThe Municipal Management Association of Southern California (MMASC) Women’s Leadership Summit is Thursday, May 18 in Lake Forest, CA. Tripepi Smith Senior Business Analyst Karen Villaseñor and Junior Business Analysts Kayla Cao, Morgan Mock, Kendall Lowery and Audrin Baghaie will be in attendance. 

Senior Business Analyst Karen Villaseñor will be presenting, “Utilizing Metrics to Move Communities Forward” at 3:15 PM, giving attendees a chance to learn about how to use the ‘why’ behind data to engage and move your community forward. Along with her presentation, this year’s conference will offer professional development focused on health, engagement, and reciprocity. Attendees will obtain practical insights regarding how to act purposefully, connect intentionally, and invest in future female leaders. 

“I’m excited for the opportunity to speak at MMASC’s Women’s Leadership Summit and empower my fellow businesswomen,” said Karen. “As leaders, it is important to understand how to use engagement analytics. I hope attendees understand their audiences better and successfully improve their analytic skills overall.”

Tripepi Smith is a Diamond Level supporter of MMASC and is a frequent sponsor of regional events and guest speaker at conferences. The firm is also responsible for headshot photos used by MMASC members to improve professional profiles across media platforms.


Formed in 1953 to address the professional needs of local government employees and their private sector counterparts, MMASC is one of the oldest and largest associations of its kind in the nation. It is recognized by both the International City / County Management Association (ICMA) and the League of California Cities. With over 800 members, MMASC represents local governments that serve an estimated 22 million residents. The membership is composed of city managers, HR directors, analysts, graduate students, interns, executive recruiters, private sector consultants, nonprofit managers, county administrators and special district professionals from local governments within a nine-county area of Southern California.

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm based in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. The firm’s unique mix of marketing and technology prowess provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. Tripepi Smith provides full content creation services, including ghostwriting, collateral development, photography, video production, search engine optimization, email marketing, crisis communications, social media management and website design and execution. Tripepi Smith clients include City of Santa AnaCity of Culver CityCity of Rolling Hills EstatesCity of TracyCity of Santa CruzCity of SnoqualmieCity of CupertinoCity of Daly CityCity of La Cañada FlintridgeCity of ParamountCity of Huntington BeachCity of El CerritoCity of Indian WellsCity of Yuba CitySanta Clara County Fire DepartmentIndustry Business CouncilNHA AdvisorsCalChoiceCalifornia Joint Powers Insurance AuthorityRowland Water DistrictCalifornia Contract Cities AssociationCalifornia City Management FoundationLeague of California CitiesInstitute for Local GovernmentRenne Public Law GroupInland Empire Utilities Agency and Climatec Energy Services.