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TS Conducts Social Media Review for Vista

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Tripepi Smith has delivered a social media review for the City of Vista. The goal of the review was to ensure the City’s use of social media is efficient and effective in reaching residents and businesses online and to identify areas for improvement.

Following an analysis of the City’s platforms on Twitter, Facebook, Instagram and YouTube, Tripepi Smith lead a strategy discussion with City Staff to review findings and outline methods for setting goals and objectives with social media as well as making practical recommendations to improve their social media strategy.

“Vista is focused on its vision to increase community engagement and transparency though its social media presence and use of digital communications processes. Our findings will help them achieve these objectives,” said Tripepi Smith President Ryder Todd Smith. “I am eager to see how the City uses this information to enhance its connection with the community. The team was open to ideas and focused on implementing best practices.”

The effort was led by Smith and Tripepi Smith Director Jon Barilone. Additionally, Tripepi Smith Junior Business Analyst Caroline Lee assisted in the data collection and analysis process.

Tripepi Smith is the leader in social media consulting services for public agencies in California. The firm had worked with over 30 public agencies to strategize on better ways to enhance community engagement and navigate the pitfalls of social media. In 2016 it was a key partner with the League of California Cities in delivering a webinar series on steps public agencies and local government elected officials could use to leverage social media. Tripepi Smith is the only public affairs firm in California who is a Google Partner and features members who are certified in Hootsuite Social Media, Facebook Blueprint, Google Analytics, Constant Contact and Twitter Flight School.

About the City of Vista

The City of Vista is a Charter Law city and was incorporated on January 28, 1963. Located just seven miles inland from the Pacific Ocean in northern San Diego County, the City of Vista has a perfect mild Mediterranean climate. Residents enjoy a wide range of year-round outdoor activities in a setting of gentle rolling hills and pleasant rural surroundings. Vista is approximately 19 square miles with a population of 101,797. The City handles sewer utilities and contracts with Vista Irrigation District for its water services. The City operates its own Fire Department and contracts with the San Diego Sheriff’s Department for law enforcement services.

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver City, City of Rolling Hills Estates, City of La Puente, City of Tracy, City of Cupertino, City of Duarte, City of Millbrae, City of Daly City, City of La Cañada Flintridge, City of Fountain Valley, City of Paramount, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Avenu Insights and Analytics, Inland Empire Utilities Agency and Climatec Energy Services.

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