Tripepi Smith Aids the City of South Pasadena in Redistricting Process
The City of South Pasadena enlisted Tripepi Smith to launch a dynamic outreach effort to educate the community about the redistricting process. Through a successful partnership with the City and National Demographics Corporation, Business Analysts Sydni Overly and Allison Torres successfully executed the City’s communications and outreach needs.
“Soliciting public input and draft maps were a top priority throughout our entire redistricting process,” said Management Services Director Lucy Demirjian. “Tripepi Smith was a tremendous help in ensuring that our residents were informed and engaged in the process. The knowledge and expertise demonstrated by their team was invaluable and exceeded our expectations of what could be accomplished.”
To reach the diverse community of South Pasadena, Tripepi Smith spanned several channels of communication and leveraged a full array of outreach platforms to connect with the public. These efforts included:
- Two redistricting workshops to collect community of interest feedback and demonstrate the use of mapping tools.
- A mailer highlighting participation opportunities that included a paper map was sent to every resident to prompt map drawing and public engagement.
- Email or phone contact with nearly 100 organizations and stakeholders to proactively share redistricting related information, including public hearing flyers and press releases.
- 23 social media posts, including two paid advertisements, spread across Facebook and Instagram through the months of September 2021 to April 2022.
- An informational e-newsletter campaign sent to 1,639 residents to drive awareness of the redistricting effort and the opportunity to participate in public hearings and community workshops.
- Rollout of the redistricting website, southpasadenaca.gov/redistricting, where extensive resources were made available for the public to learn about the redistricting process, access all the materials and meeting information, complete a survey regarding communities of interest and to draw maps to submit for consideration.
- Press releases and flyers highlighting key milestones and events in the redistricting process produced in English, Spanish, Traditional Chinese and Korean.
- Creation of an informational video that was placed on the website and social media.
“It was a pleasure to work with the City of South Pasadena and engage with their residents on such an important and complex topic like redistricting,” said Sydni. “The level of community involvement during this process shows that the City achieved its public engagement goal and Tripepi Smith is proud to have been a part of that effort.”
About the City of South Pasadena
The City of South Pasadena is a charming community, situated only six miles from downtown Los Angeles. Called the City of Trees, the area is known for its stunning homes, unique small businesses, and top quality schools. South Pasadena’s diverse population of about 25,000 occupies a mere 3.44 square miles of flatlands and hillsides on the west side of the San Gabriel Valley. This small town atmosphere makes South Pasadena one of California’s most desirable locations. Small, proud and independent, the City of South Pasadena has battled for a hundred years to preserve its status as a distinct and distinctive community.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management Foundation, Renne Public Law Group, Bob Hall & Associates, West Coast Arborists and Climatec.