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Tripepi Smith Tapped to Aid San Luis Obispo Communication Efforts

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The City of San Luis Obispo (SLO) called upon Tripepi Smith to assist the City’s communications and public engagement efforts.

“San Luis Obispo has always placed a priority on proactive and transparent communications to engage our public. With our diverse community, we want to ensure all residents are reached with our communications and result in meaningful engagement that builds a better community,” commented Assistant to the City Manager Ryan Betz. “Tripepi Smith truly understands the work of local government and has quickly added value with their work. It is clear that they understand cities, the challenges we face and the policy issues we are seeking to address. This makes it much faster and simpler to engage with Tripepi Smith.”

Tripepi Smith’s current engagement with the City is based on an on-call arrangement so that the City can leverage the Tripepi Smith team’s wide range of skill sets as needed. To date, Tripepi Smith has assisted with the production of the City’s monthly newsletter, writing press releases, a range of small graphic design projects, social media content creation and Spanish translation. Senior Business Analyst Emily Mason is the lead on this engagement, tapping Senior Business Analyst Melanie James for graphic design work, Business Analyst Sara Madsen for newsletter production and Junior Business Analyst Molly Lockwood for social media and additional newsletter support.

“I’m honored to be leading the effort to assist the City of San Luis Obispo with communications. City staff have been clear on the priorities for strong community engagement and a desire to truly hear the public,” said Emily. “The City not only has beautiful scenery and a vibrant downtown, but also civic-minded residents who are interested in City initiatives.”

The engagement with the City of San Luis Obispo represents an expansion of Tripepi Smith’s work in the Central Coast of California, where the firm has had a successful engagement with the City of Grover Beach for nearly a year, and recently began assisting the City of Morro Bay with a recruitment project. Additional cities, having seen Tripepi Smith’s work in the area, have been in contact with Tripepi Smith.

“My work sees me travel all over California, but my trips to the Central Coast have been a highlight of my travels for nearly 30 years. Nicole and I visited the Central Coast to celebrate our 20 year anniversary, and it was absolutely wonderful. I look forward to expanding our work in the Central Coast and spending more time with our clients in the areas. Indeed, Nicole is really hoping that happens,” hinted Ryder Todd Smith, president at Tripepi Smith.

Tripepi Smith also produces print and e-newsletters for the City of La Cañada Flintridge, the City of Grover Beach and the City of Indian Wells.

About San Luis Obispo

The City of San Luis Obispo is a full-service city that provides police, fire, water, sewer, streets, transit, parking, planning, building, engineering and parks & recreation services to the community. With a population of 46,300, the City is located eight miles from the Pacific Ocean and is midway between San Francisco and Los Angeles at the junction of Highway 101 and scenic Highway 1.

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of El Cerrito, City of Indian Wells, City of La Cañada Flintridge, City of Lakeport, City of Lake Forest, City of Napa, City of Paramount, City of Santa Cruz, City of Tracy, City of Vallejo, Cal Choice Energy Authority, California Joint Powers Insurance Authority, Inland Empire Utilities Agency, Rowland Water District, California Contract Cities Association, California City Management Foundation, Institute for Local Government, League of California Cities, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.