Tripepi Smith Designs Mission and Values Visuals for The City of Napa
In December 2023, the City of Napa enlisted Tripepi Smith to design a set of visuals showcasing the City’s new mission statement and core values. Team Tripepi Smith designed a collection of assets for digital and print media, including three sub-logos, posters, postcards and a pull-up banner. The graphics aim to portray the City’s commitment to integrity, service, inclusion and collaboration to local residents and the surrounding communities.
“Tripepi Smith brought our vision to life, portraying the new mission statement and values in a visually dynamic way,” said Jaina French, Napa’s Community Relations & Media Manager. “Our team relied on Tripepi Smith to develop graphics that are consistent with Napa’s brand guidelines while unique to this special initiative, and they delivered exactly what we needed and more.”
Key art incorporated the City’s logo with its new values and tagline in several versatile designs.
“This is an exciting milestone for the City of Napa as they share their mission and values with the community,” said Kaitlyn Wu, Tripepi Smith Senior Business Analyst. “We’re honored that the City trusted us to create a design that stays true to what makes Napa so special, while also demonstrating its new direction.”
View the City of Napa’s full mission and values logo library below.
2024.02 Napa M & V Printed Materials Suite_FINAL_Postcard 2 2024.02 Napa M & V Printed Materials Suite_FINAL_Pull Up Banner 2
About City of Napa
Napa is an old City by California standards, founded in 1847 as a jumping-off point for 49ers bound for the Gold Rush. Today, Napa is a vibrant and modern community with respect for its colorful past. While yesterday’s jobs came largely in heavy industrial pursuits, today’s workforce is mostly white-collar and the economy is increasingly based on tourism. Napa enjoys low crime rates, high standards of living, clean air and nearly perfect weather year-round. As the County seat for one of the world’s Great Wine Capitals, the Napa name is synonymous with quality. Learn more about the City of Napa at CityOfNapa.org.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management Foundation, Renne Public Law Group, Bob Hall & Associates, West Coast Arborists and Climatec.