Social Media News to Know: November 2023
Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of social media news you need to know:
- Meta is introducing an option to opt-out of read receipts in DMs on Instagram and Facebook. This will allow users to control when “read” and “seen” indicators appear in conversations. By switching off read-receipts, Cities can manage resident expectations for response times. Meta will roll out this feature to a wider audience in the near future.
- Meta also implemented new restrictions on the use of its generative AI in political ads. Political advertisers are now banned from using the platform’s background generation and image outcropping tools in the fight against misinformation. City government ad content is considered political content, so content developers should take note of the AI usage restrictions. Earlier this year, Meta also implemented restrictions to stop users from creating images of public figures with its new AI assistant tools.
- Also in the world of AI, Youtube is testing out a generative AI tool that creates topic summaries for comments. This will help content creators understand the most common sentiments and discussions happening in the comment section, without having to scroll through each individual comment. For those with larger audiences, this can save time and resources. These features are experimental and still in development.
- In X (Twitter) news, it has been just over one year since Elon Musk acquired the social media platform. In the past year, the amount of daily active X users has decreased roughly 3.7%, marking the first such decrease in X’s history. Active minutes on the platform has dropped over 200 million and daily usage as a whole dropped 16%. With ad revenue down 60%, the future of X remains unknown. Clients should continue to monitor these developments when considering X content strategy.
- Meta recently added a range of new tools for Reels creators, including A/B testing for thumbnails and captions. Meta now allows users to create Reels from existing, longer, video clips, a valuable repurposing tool.
For more #AlwaysBeLearning insights from Tripepi Smith: