Social Media News to Know

Social Media News to Know: January 2024

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Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of social media news you need to know:

  1. X (Twitter) expanded its advertising capabilities to include the option to target only premium subscribers. This update enables advertisers to hone in on paying users, offering more value to businesses and organizations aiming to reach the platform’s active spenders.
  2. Meta confirmed that all users will soon have access to its Link History archive option. Link History tracks any links a user taps inside of Facebook and its mobile browser for 30 days. Any links visited via private chats on Messenger are not saved, and users can remove specific links from their history or turn off this feature at any time. This feature allows users to never lose track of a link.
  3. Instagram is creating new ways for users to highlight their interests by rolling out a public Collections option. As an extension of the collaborative Collections feature launched in March 2023, this new update allows users to share Collections of posts on their profile, giving their followers more insight into their interests.
  4. LinkedIn has introduced new AI-based learning elements in-stream. The platform’s new coaching elements, learning modules and knowledge tests utilize generative AI to guide users in their learning journeys based on their career stages.
  5. The team at Threads is working to combat borderline content recommendations in-stream, or online areas that overlap with terrorist and violent extremist activities. The increase in borderline content can be linked to the platform’s rapid growth and real-time refinement of its systems, and Threads has updates in the works to protect users.

For more #AlwaysBeLearning insights from Tripepi Smith: