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26 February 2024
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Social Media News to Know: Monthly Roundup

Social Media News to Know: February 2024

Sydney Fitch   |   Insights   |   No comment

Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of social media news you need to know:

  1. Instagram is bringing its Carousel function to Reels. Some users have received this new update on their accounts, enabling them to incorporate several videos or images within a single Reels post. This allows users the ability to spread their messages with expanded capabilities and further effectively reach their target audiences.
  2. To help fight the spread of misinformation, Meta has begun testing a fact-checking feature on Threads. Threads users will now see fact-check alerts in parts of the platform, similar to the notices found on Facebook and Instagram. The team at Threads is working to place these fact-checks in-stream in the coming feature to further dispel false information.
  3. Also in the works from Meta is a new Meta Verified comment filtering tool. This feature utilizes algorithmic filtering and sorting so users see comments from those with a blue checkmark first. This new sorting tool is still in the testing phase but offers new opportunities for collaboration and exposure for verified accounts.
  4. LinkedIn is making strides within its Public Groups feature. Public Groups allow users with similar interests to share insights, seek guidance and build connections in a closed and trusted space. The platform plans to continue to build out this feature with advanced post creation, editing and commenting capabilities to further benefit LinkedIn users. 
  5. YouTube is now displaying playlist analytics and insights to assist users with their content planning. Creators can now see a “Playlist” element in the “Content” tab, allowing them to compare the performance of specific playlists. This is one of many YouTube features that gives users tools to measure viewer behavior and engagement, helping them effectively manage their content. 

For more #AlwaysBeLearning insights from Tripepi Smith: