Social Media News to Know: September 2022
Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of social media news you need to know:
- LinkedIn is looking to add a feature called “Focused Inbox UI” which, with its dual-tabbed display, will help members filter out junk, spam or sponsored messages into an “Other” tab in their message feed. Users’ most relevant messages will appear in the “Focused” tab while junk will reroute to the “Other” tab. Over time, LinkedIn will be able to filter through messages on its own based on how members use it and how they classify spam messages. This feature will be helpful in saving users time filtering through messages, as well allowing them to easily move messages between the tabs.
- To ease topic-based discussion groups within Messenger, Meta is launching a new Community Chat option. Community Chats will allow users to create a Facebook Group, start chats and invite others all from the Messenger app. This feature will act as another way to connect people and will facilitate the process for admins of a Facebook Group to start a chat with group members.
- To make it easier for website developers to manage their data collection and privacy permissions, Google is testing out “Consent Mode” in Google Ads. This mode adjusts data collected from website pages based on visitor permissions and whether visitors accept cookies or not. It is crucial to manage data to maintain a website and this feature will make sure website developers are following privacy laws regarding visitor data.
- Instagram confirms that videos in Stories under 60 seconds in length will no longer be split into 15 second segments, allowing users to view a more seamless video. This will help users by giving them access to post short-form content at any time and give followers updates about upcoming events or news.
- Meta is looking to launch “Facebook Reels API,” which would allow users to post Reels through third-party social media management and video-creation tools. This feature would allow third-party platforms to offer a “share to reels” option, making it easier for users to manage the creation and posting of Reels while also managing other social media content. Meta is confident that it will be able to integrate Reels into both Instagram and Facebook, offering short-form content to both audiences.
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