Social Media News to Know: May 2023
Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of social media news you need to know:
- Twitter now allows Twitter Blue subscribers to upload videos up to 2 hours long. Videos can be 1080p if uploaded on twitter.com and Twitter for iOS but are limited to 10 minutes long on Android. Normal users are still restricted to 140-second videos. This is yet another update Twitter has made to entice users to subscribe to Twitter Blue.
- Meta has released lead-generation tools on Facebook that allow brands to interact more with users. These new advertising features include the ability to add fillable forms to call-to-action (CTA) buttons and in-app webpages and the option to automatically apply in-stream discount codes at checkout. These features can be accessed and managed in the Meta Ads Manager.
- Instagram announced it will allow third-party platforms to perform scheduled posts on professional/business accounts. The enhancement will be available for current and previous versions of Instagram Graph API and will be especially useful for organizations using social media management software such as Hootsuite.
- Sprout Social has released a new report outlining the best and worst times to post on social media. These graphs from Sprout Social show in color when engagement tends to peak throughout every hour of the week on each of the major social media platforms. The report was drawn from data based on Sprout’s 34k+ users over the past year.
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