Social Media News to Know: Monthly Roundup

Social Media News to Know: August 2023

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Social Media News to Know, a monthly roundupTripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of social media news you need to know:

  1. In August, Twitter, now known as “X,” released new advertising updates across the platform. To balance out the platform’s “free speech” approach, X has implemented sensitivity settings for advertisers. The available options include “Relaxed”, “Standard” and “Conservative” and influence the reach and content advertisement campaign will be displayed beside.
  2. Threads, a recently released platform by Meta, has begun rolling out a series of updates across the platform. Users will be able to view their liked Threads in a designated section and work with new notification control options. A “Following” feed has also been announced and will likely be implemented in the coming weeks.
  3. Instagram has begun releasing new private message control options to combat and mediate unwanted contact. The platform has been expanding these controls since June, but recently released an option that requires individuals outside of a user’s following to submit a text-only invitation to communicate before progressing. This update is designed to diminish spam, bots and generally undesirable communication.
  4. X has continued to make major changes within the platform this month as the platform has begun experimenting with ID Verification. This update is directed towards XBlue subscribers, and will potentially require these users to verify their government-issued ID to unlock certain privileges. While the update is currently concentrated on XBlue subscribers, this move is devised to help manage fake accounts, spam and bots.
  5. As a follow-up to LinkedIn’s generative AI text options a few months ago, this August, LinkedIn began exploring the ability to add AI-created images to posts. Users will be able to submit text prompts to generate images and diminish their search time for relevant graphics.

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